• Save
The ROI of Social Media
Upcoming SlideShare
Loading in...5

The ROI of Social Media



From the ENGAGEMENTdb report.

From the ENGAGEMENTdb report.

Which brands are most engaged, and how does it affect their bottom lines?

From a presentation given on 7/29/2009.



Total Views
Views on SlideShare
Embed Views



2 Embeds 2

http://atif.unaldi.org 1
http://www.nexres.org 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

The ROI of Social Media The ROI of Social Media Presentation Transcript

    • A recent study published by ENGAGEMENTdb
    • ranked the Top 100 Global Brands.
    • We'll look at the results.
    • Discover how other major brands are ranked and scored.
    • Detail tactics used by the most successful brands.
    • Compare and contrast those tactics with PRI's tactics.
    • Reveal PRI's score.
    • Indicate what can be done to improve that score.
    • Why is this important?
    [lots of text on next slide - get ready]
    • A surprising conclusion:
    • "While much has been written questioning the value of social media, this landmark study has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement. 
    • The relationship is apparent and significant: socially engaged companies are in fact more financially successful ."
    • What did this study measure?
    • Number of channels [YouTube, Twitter, Facebook, etc.]
    • Depth of engagement by channel
    • Depth of involvement across organization [number of departments, number of executives]
    • Engagement Scores of Top 100 Global Brands.
    • Engagement Varies by Industry.
    • Examples:
    Four companies   Ranks, number of channels, dedicated staff Tactics and approaches to social engagement
    • #1 Starbucks: 127 points, 11 channels, 6 people
    • Understand that different channels require different tactics
    • Find champions that can explain & mitigate risk
    • Deputized people throughout company
    • Centralized coordination
    • #2 Dell: 123 points, 11 channels, ? people
    • Be conversational from the start
    • Make social media part of the job, just like email
    • Modularize & synchronize content across channels
    • #9 SAP: 86 points, 10 channels, 35 people
    • Open the platform to anyone and everyone
    • Engage in new channels where people already are
    • Support engagement as extension of company culture
    • #21 Toyota: 54 points, 7 channels, 3 people
    • Be in it for the long haul
    • Pick channels carefully
    • Spread engagement beyond social media team
    • PRI: 56.1 points, 6 channels, ? people
    • Engagement Scores of Top 100 Global Brands.
    • Engagement Varies by Industry.
    • How can we improve?
    • More engagement in select channels
    • Create partnerships for increased visibility
    • Follow the lead of some top global brands
    • Questions?