Filters

Media filters are everywhere A filter separates what you want from what you don’t want. Filters in the media allow you to get at what you want with less clutter and distraction. Filters in the media keep out things you don’t want to consume. Contrary political viewpoints Unverified speculation & conjecture Pornography Offensive material

A filter separates what you want from what you don’t want.

Filters in the media allow you to get at what you want with less clutter and distraction.

Filters in the media keep out things you don’t want to consume.

Contrary political viewpoints

Unverified speculation & conjecture

Pornography

Offensive material

“ What's increasingly interesting about modern media is its filters: if you actually look at websites, technology from TiVo to iPods to blogs, it's all about filter. What we mean when we say we like a blog or we like a website is that we like somebody's filter. And we have several filters for different things. Of course our friends are filters. Word of mouth is the ultimate filter. So what I try to do is act as a personal filter.” -Author Ben Schott

“ What's increasingly interesting about modern media is its filters: if you actually look at websites, technology from TiVo to iPods to blogs, it's all about filter. What we mean when we say we like a blog or we like a website is that we like somebody's filter. And we have several filters for different things. Of course our friends are filters. Word of mouth is the ultimate filter. So what I try to do is act as a personal filter.”

-Author Ben Schott

Why do people use filters? Don’t like grounds in coffee. Less tar, same great cigarette flavor. Keeps engine operating smoothly.

Don’t like grounds in coffee.

Less tar, same great cigarette flavor.

Keeps engine operating smoothly.

Why to people use filters in media ? Convenient, saves time Trusted source; reputable Consistent Offers exclusive content This American Life American Idol Provides specific viewpoint / voice Tavis Smiley Bill O’Reilly

Convenient, saves time

Trusted source; reputable

Consistent

Offers exclusive content

This American Life

American Idol

Provides specific viewpoint / voice

Tavis Smiley

Bill O’Reilly

Filters of days past Those three networks served as filters. No internet, but more newspapers were in circulation then. Radio stations had a finite reach. Fewer people were in control. Bottom line: less content to filter.

Those three networks served as filters.

No internet, but more newspapers were in circulation then.

Radio stations had a finite reach.

Fewer people were in control.

Bottom line: less content to filter.

What filters are available now? ?

?

More content, more filters. There is WAY more content available for consumption now than 50 years ago. It could make a person go nuts, vow to move to the hills and live “off of the grid.”

There is WAY more content available for consumption now than 50 years ago.

It could make a person go nuts, vow to move to the hills and live “off of the grid.”

More content, more filters Hundreds of cable & satellite TV channels XM & Sirius satellite radio channels Thousands of internet radio stations

Hundreds of cable & satellite TV channels

XM & Sirius satellite radio channels

Thousands of internet radio stations

More content, more filters. Content is easier to create & distribute YouTube Podcasting Blogs Other content sharing services Phenomenon of “Paradox of Abundance.” Social bookmarking sites and blogs serve as new forms of filters [ Digg , del.icio.us , Bloglines ]

Content is easier to create & distribute

YouTube

Podcasting

Blogs

Other content sharing services

Phenomenon of “Paradox of Abundance.”

Social bookmarking sites and blogs serve as new forms of filters [ Digg , del.icio.us , Bloglines ]

Control issues. More filters allow consumers more choice. Also allows them to “wall themselves off.” Lessens the “delightful random exposure” factor

More filters allow consumers more choice.

Also allows them to “wall themselves off.”

Lessens the “delightful random exposure” factor

What are your filters? How did you begin using them? Have you started using new filters in the past couple of years? Stopped using others? Reasons?

How did you begin using them?

Have you started using new filters in the past couple of years?

Stopped using others? Reasons?

Public Broadcasting is a filter. Consumers view it as a trusted source. Clear set of unique core values How can it be made a more essential filter?

Consumers view it as a trusted source.

Clear set of unique core values

How can it be made a more essential filter?

Part two: CES 2007. The International Consumer Electronics Show (CES) is the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind. It is happening right now in Las Vegas. Since 1967 Attendees from 130 countries

The International Consumer Electronics Show (CES) is the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind.

It is happening right now in Las Vegas.

Since 1967

Attendees from 130 countries

108” TV from Sharp

Portable satellite TV from DirecTV

~$150 Laptop [a.k.a. OLPC]

One of the many digital frames

InFusion portable internet radio

AutoNet car WiFi system

Phone with potpourri holder

end