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Filters in the Media

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For many years, newspapers and TV/radio were the only filters. Now that has been turned on its head.From a presentation given on 1/10/2007.

For many years, newspapers and TV/radio were the only filters. Now that has been turned on its head.From a presentation given on 1/10/2007.


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Transcript

  • 1. Filters
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Media filters are everywhere
    • A filter separates what you want from what you don’t want.
    • Filters in the media allow you to get at what you want with less clutter and distraction.
    • Filters in the media keep out things you don’t want to consume.
      • Contrary political viewpoints
      • Unverified speculation & conjecture
      • Pornography
      • Offensive material
  • 7.
    • “ What's increasingly interesting about modern media is its filters: if you actually look at websites, technology from TiVo to iPods to blogs, it's all about filter. What we mean when we say we like a blog or we like a website is that we like somebody's filter. And we have several filters for different things. Of course our friends are filters. Word of mouth is the ultimate filter. So what I try to do is act as a personal filter.”
    • -Author Ben Schott
  • 8. Why do people use filters?
    • Don’t like grounds in coffee.
    • Less tar, same great cigarette flavor.
    • Keeps engine operating smoothly.
  • 9. Why to people use filters in media ?
    • Convenient, saves time
    • Trusted source; reputable
    • Consistent
    • Offers exclusive content
      • This American Life
      • American Idol
    • Provides specific viewpoint / voice
      • Tavis Smiley
      • Bill O’Reilly
  • 10.  
  • 11.  
  • 12.  
  • 13. Filters of days past
    • Those three networks served as filters.
    • No internet, but more newspapers were in circulation then.
    • Radio stations had a finite reach.
    • Fewer people were in control.
    • Bottom line: less content to filter.
  • 14. What filters are available now?
    • ?
  • 15.  
  • 16. More content, more filters.
    • There is WAY more content available for consumption now than 50 years ago.
    • It could make a person go nuts, vow to move to the hills and live “off of the grid.”
  • 17. More content, more filters
    • Hundreds of cable & satellite TV channels
    • XM & Sirius satellite radio channels
    • Thousands of internet radio stations
  • 18. More content, more filters.
    • Content is easier to create & distribute
      • YouTube
      • Podcasting
      • Blogs
      • Other content sharing services
    • Phenomenon of “Paradox of Abundance.”
    • Social bookmarking sites and blogs serve as new forms of filters [ Digg , del.icio.us , Bloglines ]
  • 19. Control issues.
    • More filters allow consumers more choice.
    • Also allows them to “wall themselves off.”
    • Lessens the “delightful random exposure” factor
  • 20. What are your filters?
    • How did you begin using them?
    • Have you started using new filters in the past couple of years?
    • Stopped using others? Reasons?
  • 21. Public Broadcasting is a filter.
    • Consumers view it as a trusted source.
    • Clear set of unique core values
    • How can it be made a more essential filter?
  • 22.  
  • 23. Part two: CES 2007.
    • The International Consumer Electronics Show (CES) is the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind.
    • It is happening right now in Las Vegas.
    • Since 1967
    • Attendees from 130 countries
  • 24. 108” TV from Sharp
  • 25. Portable satellite TV from DirecTV
  • 26. ~$150 Laptop [a.k.a. OLPC]
  • 27. One of the many digital frames
  • 28. InFusion portable internet radio
  • 29. AutoNet car WiFi system
  • 30. Phone with potpourri holder
  • 31. end