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Blog 101:

Blog 101:
what is a blog?
how do they look?
what do they do?

From a presentation given on 8/8/2007

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Blog Blog Blog Blog Blog Blog Presentation Transcript

  • Blogs
    • (a portmanteau of web log )
    • A website combining text, images, and links to other blogs, web pages, and other media related to the topic at hand
    • Entries are written in chronological order and commonly displayed in reverse chronological order.
    • Provides commentary or news on a particular subject [food, politics, local news, etc.]
    • Some function as more personal online diaries
    • "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
    What is a blog ?
    • Modern blogging sites make publishing content on the web easy & free
    • No longer do would-be bloggers need a great deal of tech savvy
    • Process now on par with ordering from Amazon or sending an email
    • Allows readers to comment
    • Content is easily syndicated
    How is a blog different?
    • Blogging has its roots in diaries and ‘zines.
    • Also presaged by pre-www Usenet groups & BBS
    • Early blogs were simply manually updated components of common websites
    • Web-based tools were launched in 1998 & 1999
    • Google bought Blogger in 2003
    When did blogs begin?
  • How many blogs ?
  •  
    • Amateurs [like you or me]
    • Pros
      • Political pundits
      • Consultants
    • Companies
      • Toyota
      • Sony
    • Media outlets
      • NY Times
      • BBC
    Who is blogging ?
  • Who is blogging ?
  • How often do they blog ?
    • Some look plain.
    How do blogs look?
  • How do blogs look?
    • Others are “pimped out.”
  • How do blogs look?
    • Plain.
  • How do blogs look?
    • Pimped.
  • How do blogs look?
    • Plain.
  • How do blogs look?
    • Pimped.
    • Google now returns blogs in regular searches
    • www.technorati.com
    • “ Blog Roll” sections of blogs
    How do I find a blog ?
    • Bookmark and visit daily
    • Sign up for email updates
    • Utilize the syndication features
      • Functions within Firefox and Internet Explorer
      • MyYahoo, iGoogle
      • Aggregators like NewsGator or Bloglines
    How do I monitor blogs ?
    • Politics
      • Blogs can cover politics in ways that traditional media is not able to
      • Niche approach and chronological construction facilitate it
    • Breaking news
      • Blogs have broken stories ahead of traditional media
      • First-person accounts
    • Making news
      • Dan Rather investigation via blogs, and his departure
    How are blogs relevant?
    • Narrowcasting & Niche
      • Esoteric topics & interests granted an equal play
      • Traditional media cannot grant this level of coverage
      • Benefit for expression of the blogger
      • Enrichment of the consumer
    How are blogs relevant?
    • Integrity
      • Some still have doubts about accuracy
      • No formal code of conduct
    • Trolls & spam
      • Internet is full of troublemakers; some of them blog, the rest comment on other blogs
      • Spam blogs, “splogs” created for usual spam topics: [vi@gra, mortages, stock picks, etc.]
    • Astroturfing
      • formal campaigns in politics and advertising that seek to create the impression of being grassroots behavior
    Any blog downsides?
    • Requires moderate to advanced web literacy to fully take advantage of blog content
      • Learning curve with terms & technology
      • Without being involved from the start, getting involved takes time
      • 35W bridge collapse incident example
    • Issue of the “Walled Garden”
    Any blog downsides?
    • Gartner release report yesterday
      • Blogosphere growth is cooling
      • Now doubling every 7 ½ months, rather than every 6
      • Estimates indicate 200 million ex-bloggers
    • Who knows what else lies ahead?
    The future of blogs ?