Blog Blog Blog


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Blog 101:
what is a blog?
how do they look?
what do they do?

From a presentation given on 8/8/2007

Published in: Technology
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  • i learnt so many things from the above article and i also created a site using blogger i just need to know how whether my site is good or not. i need suggestions or comments for my website plz comment or suggest some ideas
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Blog Blog Blog

  1. 1. Blogs
  2. 2. <ul><li>(a portmanteau of web log ) </li></ul><ul><li>A website combining text, images, and links to other blogs, web pages, and other media related to the topic at hand </li></ul><ul><li>Entries are written in chronological order and commonly displayed in reverse chronological order. </li></ul><ul><li>Provides commentary or news on a particular subject [food, politics, local news, etc.] </li></ul><ul><li>Some function as more personal online diaries </li></ul><ul><li>&quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog. </li></ul>What is a blog ?
  3. 3. <ul><li>Modern blogging sites make publishing content on the web easy & free </li></ul><ul><li>No longer do would-be bloggers need a great deal of tech savvy </li></ul><ul><li>Process now on par with ordering from Amazon or sending an email </li></ul><ul><li>Allows readers to comment </li></ul><ul><li>Content is easily syndicated </li></ul>How is a blog different?
  4. 4. <ul><li>Blogging has its roots in diaries and ‘zines. </li></ul><ul><li>Also presaged by pre-www Usenet groups & BBS </li></ul><ul><li>Early blogs were simply manually updated components of common websites </li></ul><ul><li>Web-based tools were launched in 1998 & 1999 </li></ul><ul><li>Google bought Blogger in 2003 </li></ul>When did blogs begin?
  5. 5. How many blogs ?
  6. 7. <ul><li>Amateurs [like you or me] </li></ul><ul><li>Pros </li></ul><ul><ul><li>Political pundits </li></ul></ul><ul><ul><li>Consultants </li></ul></ul><ul><li>Companies </li></ul><ul><ul><li>Toyota </li></ul></ul><ul><ul><li>Sony </li></ul></ul><ul><li>Media outlets </li></ul><ul><ul><li>NY Times </li></ul></ul><ul><ul><li>BBC </li></ul></ul>Who is blogging ?
  7. 8. Who is blogging ?
  8. 9. How often do they blog ?
  9. 10. <ul><li>Some look plain. </li></ul>How do blogs look?
  10. 11. How do blogs look? <ul><li>Others are “pimped out.” </li></ul>
  11. 12. How do blogs look? <ul><li>Plain. </li></ul>
  12. 13. How do blogs look? <ul><li>Pimped. </li></ul>
  13. 14. How do blogs look? <ul><li>Plain. </li></ul>
  14. 15. How do blogs look? <ul><li>Pimped. </li></ul>
  15. 16. <ul><li>Google now returns blogs in regular searches </li></ul><ul><li> </li></ul><ul><li>“ Blog Roll” sections of blogs </li></ul>How do I find a blog ?
  16. 17. <ul><li>Bookmark and visit daily </li></ul><ul><li>Sign up for email updates </li></ul><ul><li>Utilize the syndication features </li></ul><ul><ul><li>Functions within Firefox and Internet Explorer </li></ul></ul><ul><ul><li>MyYahoo, iGoogle </li></ul></ul><ul><ul><li>Aggregators like NewsGator or Bloglines </li></ul></ul>How do I monitor blogs ?
  17. 18. <ul><li>Politics </li></ul><ul><ul><li>Blogs can cover politics in ways that traditional media is not able to </li></ul></ul><ul><ul><li>Niche approach and chronological construction facilitate it </li></ul></ul><ul><li>Breaking news </li></ul><ul><ul><li>Blogs have broken stories ahead of traditional media </li></ul></ul><ul><ul><li>First-person accounts </li></ul></ul><ul><li>Making news </li></ul><ul><ul><li>Dan Rather investigation via blogs, and his departure </li></ul></ul>How are blogs relevant?
  18. 19. <ul><li>Narrowcasting & Niche </li></ul><ul><ul><li>Esoteric topics & interests granted an equal play </li></ul></ul><ul><ul><li>Traditional media cannot grant this level of coverage </li></ul></ul><ul><ul><li>Benefit for expression of the blogger </li></ul></ul><ul><ul><li>Enrichment of the consumer </li></ul></ul>How are blogs relevant?
  19. 20. <ul><li>Integrity </li></ul><ul><ul><li>Some still have doubts about accuracy </li></ul></ul><ul><ul><li>No formal code of conduct </li></ul></ul><ul><li>Trolls & spam </li></ul><ul><ul><li>Internet is full of troublemakers; some of them blog, the rest comment on other blogs </li></ul></ul><ul><ul><li>Spam blogs, “splogs” created for usual spam topics: [vi@gra, mortages, stock picks, etc.] </li></ul></ul><ul><li>Astroturfing </li></ul><ul><ul><li>formal campaigns in politics and advertising that seek to create the impression of being grassroots behavior </li></ul></ul>Any blog downsides?
  20. 21. <ul><li>Requires moderate to advanced web literacy to fully take advantage of blog content </li></ul><ul><ul><li>Learning curve with terms & technology </li></ul></ul><ul><ul><li>Without being involved from the start, getting involved takes time </li></ul></ul><ul><ul><li>35W bridge collapse incident example </li></ul></ul><ul><li>Issue of the “Walled Garden” </li></ul>Any blog downsides?
  21. 22. <ul><li>Gartner release report yesterday </li></ul><ul><ul><li>Blogosphere growth is cooling </li></ul></ul><ul><ul><li>Now doubling every 7 ½ months, rather than every 6 </li></ul></ul><ul><ul><li>Estimates indicate 200 million ex-bloggers </li></ul></ul><ul><li>Who knows what else lies ahead? </li></ul>The future of blogs ?