Blog Blog Blog

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    Blog Blog Blog - Presentation Transcript

    1. Blogs
      • (a portmanteau of web log )
      • A website combining text, images, and links to other blogs, web pages, and other media related to the topic at hand
      • Entries are written in chronological order and commonly displayed in reverse chronological order.
      • Provides commentary or news on a particular subject [food, politics, local news, etc.]
      • Some function as more personal online diaries
      • "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
      What is a blog ?
      • Modern blogging sites make publishing content on the web easy & free
      • No longer do would-be bloggers need a great deal of tech savvy
      • Process now on par with ordering from Amazon or sending an email
      • Allows readers to comment
      • Content is easily syndicated
      How is a blog different?
      • Blogging has its roots in diaries and ‘zines.
      • Also presaged by pre-www Usenet groups & BBS
      • Early blogs were simply manually updated components of common websites
      • Web-based tools were launched in 1998 & 1999
      • Google bought Blogger in 2003
      When did blogs begin?
    2. How many blogs ?
    3.  
      • Amateurs [like you or me]
      • Pros
        • Political pundits
        • Consultants
      • Companies
        • Toyota
        • Sony
      • Media outlets
        • NY Times
        • BBC
      Who is blogging ?
    4. Who is blogging ?
    5. How often do they blog ?
      • Some look plain.
      How do blogs look?
    6. How do blogs look?
      • Others are “pimped out.”
    7. How do blogs look?
      • Plain.
    8. How do blogs look?
      • Pimped.
    9. How do blogs look?
      • Plain.
    10. How do blogs look?
      • Pimped.
      • Google now returns blogs in regular searches
      • www.technorati.com
      • “ Blog Roll” sections of blogs
      How do I find a blog ?
      • Bookmark and visit daily
      • Sign up for email updates
      • Utilize the syndication features
        • Functions within Firefox and Internet Explorer
        • MyYahoo, iGoogle
        • Aggregators like NewsGator or Bloglines
      How do I monitor blogs ?
      • Politics
        • Blogs can cover politics in ways that traditional media is not able to
        • Niche approach and chronological construction facilitate it
      • Breaking news
        • Blogs have broken stories ahead of traditional media
        • First-person accounts
      • Making news
        • Dan Rather investigation via blogs, and his departure
      How are blogs relevant?
      • Narrowcasting & Niche
        • Esoteric topics & interests granted an equal play
        • Traditional media cannot grant this level of coverage
        • Benefit for expression of the blogger
        • Enrichment of the consumer
      How are blogs relevant?
      • Integrity
        • Some still have doubts about accuracy
        • No formal code of conduct
      • Trolls & spam
        • Internet is full of troublemakers; some of them blog, the rest comment on other blogs
        • Spam blogs, “splogs” created for usual spam topics: [vi@gra, mortages, stock picks, etc.]
      • Astroturfing
        • formal campaigns in politics and advertising that seek to create the impression of being grassroots behavior
      Any blog downsides?
      • Requires moderate to advanced web literacy to fully take advantage of blog content
        • Learning curve with terms & technology
        • Without being involved from the start, getting involved takes time
        • 35W bridge collapse incident example
      • Issue of the “Walled Garden”
      Any blog downsides?
      • Gartner release report yesterday
        • Blogosphere growth is cooling
        • Now doubling every 7 ½ months, rather than every 6
        • Estimates indicate 200 million ex-bloggers
      • Who knows what else lies ahead?
      The future of blogs ?

    + Clinton ForryClinton Forry, 3 weeks ago

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    Blog 101:
    what is a blog?
    how do they look?
    what more

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