0
N e u r o n - M e s s ag i n g
U s i n g N e u ro m arke tin g t o I n c rea se
C u s to m er R e s po n se a n d L e a d ...
Aventi Group
Founded in 2001 by blue chip company execs

Technology client services include:
 Product Marketing
 Market ...
A few clients…
Do YOU have Neuron-Messaging?
75% Increase

100% Increase

150% Increase

200% Increase
What is Neuron-Messaging?
Neuromarketing: hot new

scientific trend with some
key pieces missing.

Neuron-Messaging: prove...
Triune Brain
Evolution of the forebrain that dictates all human behavior*
Neocortex
Logical Brain: responds to
“facts & fi...
Logical Messaging
Neocortex
Logical Brain: responds to
“facts & figures”
(Majority of technology messaging)
Emotional Messaging
Limbic System
Emotional Brain: responds to
“heart strings”
(Mostly used in consumer messaging)
Instinctual Messaging
Reptilian Complex
Instinctual Brain: responds to
“fight or flight”
(Mostly used in consumer messagin...
Aristotle’s Persuasion Model
You must appeal to all three brains to move a
customer all the way through the sales process
...
Neurons
These 3 neurotransmitters dictate
all human personality behaviors

Which message should be
emphasized?
Low NOR = M...
Neuron-Messaging

Logical

Emotional

Instinctual

Neocortex

Limbic

Reptilian

Hi NOR

Med NOR

Low NOR

Super-Ego

Ego
...
What’s Your Neuron Profile?

Neuron-Messaging leverages professional personality
profiling to determine a customer’s norep...
Neuron Asset Creation
Message A

Current or new assets

Message B

Edited or created new
Message C
Basic Neuron Profiling
Message A

=

Message B

=

Message C

=

Depending upon which type of messaging customers respond ...
Advanced Neuron Profiling
Three reasons why customers reveal their
Neuron Profiles via surveys:
1. They’re curious about t...
Neuron Assets

Personalized assets can now
be delivered to customers
based on their Neuron Profile
Asset Critique: Without Neuron
OR

Brief introduction and
“global” problem statement
backed by research statistics

Detail...
Asset Critique: What’s Wrong?
Logical: won’t appeal to others
Complaints? Consequences?
No Emotional or Instinctual
All ab...
Asset Critique: With Neuron
Instinctual Neuron Profile

Instinctual Neuron
Messaging Cube

Instinctual Neuron Asset
Asset Critique: What’s Right?
Instinctual but appeals to others
Complaints & Consequences
Adds Emotional & Logical
All abo...
Neuron Sales Enablement
Sales Question Matrix

Customized sales enablement
tools can now be delivered to
sales & channel r...
Why do YOU need Neuron-Messaging?
75% Increase

100% Increase

150% Increase

200% Increase
Neuron-Messaging Starter-Pack
Here’s what you get:









Total Investment: $7,950





Half-day Neuron-Messa...
Neuron Lead Generation Campaign
Here’s what you get:

Total Investment: $24,950















GUARANTEED 40 ...
Testimonials
“I heard about this Neuron-Messaging thing but I didn’t bother to check it
out. Our competitors embraced it a...
Contact Information
Contact info@aventigroup.com today for more information on how Aventi
Group can help you increase sale...
Upcoming SlideShare
Loading in...5
×

Neuron-Messaging and Demand Generation

175

Published on

Using the science of neuromarketing to dramatically increase customer response and lead generation results, personalize customer assets, and empower sales and channel reps to motivate and close customers.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
175
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Neuron-Messaging and Demand Generation"

  1. 1. N e u r o n - M e s s ag i n g U s i n g N e u ro m arke tin g t o I n c rea se C u s to m er R e s po n se a n d L e a d G e n erati o n R e s ul ts
  2. 2. Aventi Group Founded in 2001 by blue chip company execs Technology client services include:  Product Marketing  Market Strategy  Channel Development  Demand Generation Domain knowledge in IT / technology sector Network of 50+ executive consultants
  3. 3. A few clients…
  4. 4. Do YOU have Neuron-Messaging? 75% Increase 100% Increase 150% Increase 200% Increase
  5. 5. What is Neuron-Messaging? Neuromarketing: hot new scientific trend with some key pieces missing. Neuron-Messaging: proven neuromarketing model with all the pieces working. 5
  6. 6. Triune Brain Evolution of the forebrain that dictates all human behavior* Neocortex Logical Brain: responds to “facts & figures” Limbic System Emotional Brain: responds to “heart strings” Reptilian Complex Instinctual Brain: responds to “fight or flight” *The Triune Brain in Evolution by neuroscientist Paul D. MacLean
  7. 7. Logical Messaging Neocortex Logical Brain: responds to “facts & figures” (Majority of technology messaging)
  8. 8. Emotional Messaging Limbic System Emotional Brain: responds to “heart strings” (Mostly used in consumer messaging)
  9. 9. Instinctual Messaging Reptilian Complex Instinctual Brain: responds to “fight or flight” (Mostly used in consumer messaging)
  10. 10. Aristotle’s Persuasion Model You must appeal to all three brains to move a customer all the way through the sales process Logical But not equally… Instinctual Emotional
  11. 11. Neurons These 3 neurotransmitters dictate all human personality behaviors Which message should be emphasized? Low NOR = More Instinctual Med NOR = More Emotional High NOR = More Logical NOR = Norepinephrine
  12. 12. Neuron-Messaging Logical Emotional Instinctual Neocortex Limbic Reptilian Hi NOR Med NOR Low NOR Super-Ego Ego Id Logos Pathos Ethos Blending together the perfect message and sales approach to get customers to say “yes”
  13. 13. What’s Your Neuron Profile? Neuron-Messaging leverages professional personality profiling to determine a customer’s norepinephrine level
  14. 14. Neuron Asset Creation Message A Current or new assets Message B Edited or created new Message C
  15. 15. Basic Neuron Profiling Message A = Message B = Message C = Depending upon which type of messaging customers respond to, and which assets they download, we can determine their basic Neuron Profile
  16. 16. Advanced Neuron Profiling Three reasons why customers reveal their Neuron Profiles via surveys: 1. They’re curious about their profiles 2. They’ll receive personalized collateral 3. We use effective Neuron persuasion
  17. 17. Neuron Assets Personalized assets can now be delivered to customers based on their Neuron Profile
  18. 18. Asset Critique: Without Neuron OR Brief introduction and “global” problem statement backed by research statistics Detailed fact-based solution information with “speeds & feeds” Company accolades and awards Brief Conclusion Closing statement with “light” call to action OR
  19. 19. Asset Critique: What’s Wrong? Logical: won’t appeal to others Complaints? Consequences? No Emotional or Instinctual All about ME, not YOU Brief introduction and “global” problem statement backed by research statistics Detailed fact-based solution information with “speeds & feeds” Company accolades and awards Brief Conclusion Closing statement with “light” call to action
  20. 20. Asset Critique: With Neuron Instinctual Neuron Profile Instinctual Neuron Messaging Cube Instinctual Neuron Asset
  21. 21. Asset Critique: What’s Right? Instinctual but appeals to others Complaints & Consequences Adds Emotional & Logical All about YOU, not ME Neuron-Messaging Personalized Instinctual Neuron Messaging Cube Instinctual Neuron Asset
  22. 22. Neuron Sales Enablement Sales Question Matrix Customized sales enablement tools can now be delivered to sales & channel reps based on a customer’s Neuron Profile Only 7.4% of sales tools “exceed expectations” CSO Insights Studies
  23. 23. Why do YOU need Neuron-Messaging? 75% Increase 100% Increase 150% Increase 200% Increase
  24. 24. Neuron-Messaging Starter-Pack Here’s what you get:         Total Investment: $7,950    Half-day Neuron-Messaging workshop Overview of cutting-edge neuromarketing Neuron elevator pitches & customer personas Neuron messaging templates and “houses” aligned with proven sales methodologies Neuron key words and messaging elements designed to maximize SEO and trigger actions Complete templates for Neuron presentations, brochures, web pages, banner ads, etc. Proven tactics to determine Neuron Profiles Creation of one web / mobile-app survey to determine an Advanced Neuron Profile Creation of one Neuron PowerPoint (12 slides) Neuron story-flow techniques, templates and tactics to turn assets into “best sellers” Three hours of Neuron-Messaging coaching and critiquing
  25. 25. Neuron Lead Generation Campaign Here’s what you get: Total Investment: $24,950              GUARANTEED 40 Qualified Opportunities Complete Neuron-Messaging Starter-Pack* Email & Telemarketing lead gen program Creation of 3 Neuron-Messaging emails Email blast setup, execution & management Setup, training, management of telemarketers Comprehensive telemarketing campaign Web-based appointment calendaring system Full Neuron prospect pre-qualification Pre-appointment prospect Scorecard for reps Neuron sales enablement call prep document Detailed lead gen campaign metrics reporting Six hours of Neuron Lead Generation campaign coaching and critiquing *$7,950 value
  26. 26. Testimonials “I heard about this Neuron-Messaging thing but I didn’t bother to check it out. Our competitors embraced it and are now eating our lunch.” –YOU “Aventi about this Neuron-Messaging for any technology company. “I heard Group’s workshops are a mustthing and decided I should at least What you’ll learn in one day I did. Our email open and click-through rates explore the benefits. I’m gladcould transform your messaging, channels, promotions, and sales enablement.” doubled and our pipelines tripled.” –YOU –Don Metzger, CEO, Next Input, Inc. “Aventi Group’s workshops are a must for any technology company. What you’ll learn in one day could transform your messaging, channels, promotions, and sales enablement.” –Don Metzger, CEO, Next Input, Inc. “Aventi Group led one of the best workshops I’ve ever attended. Their executives were knowledgeable, entertaining, and inspiring. The templates, examples and processes we received were outstanding.” –William Gouveia, Marketing Director, Booz Allen Hamilton
  27. 27. Contact Information Contact info@aventigroup.com today for more information on how Aventi Group can help you increase sales, lower costs, and improve results. “Aventi jumped right in to the fray as the lead product marketer and began helping to drive everything from our overall strategy to communications to marketing execution. The Aventi consultant has been a valuable member of our Symantec marketing team and I would highly recommend them.” — Steve Cullen, Senior Vice President of Marketing, Symantec Corporation
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×