Product Marketing Content Curator: Why do you need one?
What is a Content Curator
…and why do need one?
Founded 2001 by blue chip company execs
Technology client services:
Domain knowledge in IT/technology sector
Network of 50+ highly experienced consultants
What is a Content Curator?
35% more salespersons making
quota with 33% less rep turnover
300% more leads with 150% more
qualified leads per campaign
25% lower costs for assets and
demand generation campaigns
350% more click-throughs and 10%
sales cycle acceleration
82% more effective asset and
and optimizes yourassets to dramatically improve results.
What are assets?
Social Media & Web Copy
White Papers & eBooks
Brochures & Briefs
The number one
90% of marketing materialsare not used by
sales (AMA). Optimizingassets can increase
results by 82% and lowercosts by 25%+
- • Simplicity
- • Unexpectedness
- • Correctness
- • Credibility
- • Emotions
- • Stories
This is NOT the same thing
as simplecopy editing.
Facts tell and stories sell.
Are you telling strong
enough storiesto sell your
Are your assets getting five
star ratings…orjust one?
Buying Cycle Alignment
This is NOT the same thing as
Are you alignedwith customer
Is yourcontentoptimized to
compel action in each phase?
Have you created a
outlining each asset,when
they’re used in the Buying
accessed,value & success
metrics,or how assets
Are you certain that all of yourassets
are aligned with yoursolution and
companymessaging? How confident
are you that your solution messaging
will resonatewith customers or
Sales Approach Alignment
Is yourmessagingaligned with the top sales training approaches,such
as Huthwaite’s SPIN or MillerHeiman? Or is yourmessaging actually
getting in the way of sales success??
2012 B2B content
based on customer
profiles & Buying
The benefitsof delivering interactively
customizable contentcan be compelling:
300% more leads with 150% more
qualified leads percampaign (IDC), 350%
more click-throughs and 10% sales cycle
CSO Insights Studies
Sales Enablement Optimization
Only 7.4% of sales tools
Do you have tools that can automatically
customize contentfor reps, on their
mobiledevices,to allow fast and efficient
sales callpreparationand delivery? Reps
and partners at leading tech firms love
these tools and have seen dramatic
improvements in sales results.
Consultant or Employee?
For your ContentCurator, is it best to contractwith
a consultantor hire a full-time employee?
The benefits of using a consultant for your
1. Non-permanent, less risk
2. More related & diverse expertise
3. More breadth of knowledge
4. Faster and more economical
5. Deep industry & vendor relationships
6. Management / exec experience
7. More economicalvs. full-time
Contact firstname.lastname@example.org today for more
information on how a ContentCurator can help you
increase sales, lower costs,and improve results.
“Aventi jumped rightin to the fray as the
lead productmarketerand began helping
to drive everythingfrom our overall
strategy to communicationsto marketing
been a valuable memberof our Symantec
marketing team and I would highly
— Steve Cullen, Senior Vice President
of Marketing,Symantec Corporation