Tbc career meeting 02 2012 linked in-1


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Tbc career meeting 02 2012 linked in-1

  1. 1. The Use of Social Media in Job Search Trinity Job ClubMeet Monthly on the last Sunday of the month
  2. 2. Brief Introduction• You name• Occupation• Notable achievement• What you are looking for• Your Trinity affiliation• Please repeat your name
  3. 3. Why move your resume to online?Resume have been transformed from a printed document to a web-based document that can be shared with anyone, including potential employer.In this session, I will take your current understanding of resume and explain how to leverage it on LinkedIn.
  4. 4. Objective• Fitting a traditional resume into a modern job search• Transferring your paper resume to an online version• Using and writing recommendations• Discovering what makes LinkedIn the highest-leverage, job- seeking engine• Taking a look at the essential components of a good profile• Moving your profile to the head of the pack with applications, recommendations, and more• Figuring out how to grow your linkedIn network• Investigating additional LinkedIn features you may find useful
  5. 5. Before we get into LinkedIn• Discovering the benefits of online resume• Writing for an online audience• It’s only “words”• What to include and / or leave behind
  6. 6. Discovering the benefits of online resume• You remind in control of the document• You can show your current value, rather than just your past• You can show some personality
  7. 7. Writing for an online audience• User bulleted points an list as often as possible• Shorten your blocks of test• Use headers• Take advantage of hyperlinking• Put the most important content up top• Keep a little white space
  8. 8. “words”To get your resume found, you need to practice Search Engine Optimization (SEO) by selecting choice keywords – nouns that are relevant to a search query (examples)Healthcare: Medical Office, Healthcare Information Management, HIPAAHigher Ed: Admissions, Education, InstitutionHuman resource: Organization, Staffing, Source, TrainingTechnology: Agile, Business continuity, Disaster recover, Operations, SecurityNon-profit: Communications, Giving, volunteer, soica and community service
  9. 9. What to include and / or leave behind Include • Most relevant information • Brief • Descriptive Leave behind • Don’t need to include anything over 15 years • Personal preferences • Irrelevant information
  10. 10. LinkedIn - BasicIntroduction for people who have never used LinkedIn or not familiar with the basic functions. It is assume that attendee have minimum experience of job networking and have a updated resume.
  11. 11. What is LinkedIn?• LinkedIn has approximately 135 million members• Facebook and Twitter are useful for personal social and broadcast media purposes, LinkedIn’s place for keeping tabs on professional contacts – Establish a professional identity and build a network. – Demo that you are in the know and great at what you do. – Needs to be mobile“Our mission is to connect the world’s professionals and make them more productive,” Nishar
  12. 12. What can you do on LinkedIn? See who you know & who they know
  13. 13. What can you do with this?• Sell products or services – Find customers/clients, build channels, build demand, understand the market• Call into a company – Locate an individual, gain background knowledge• Find job candidates – Post openings, research background, check references
  14. 14. What else can you do with this?• Make connections in a new city, company, or industry• Get advice• Build your professional reputation• Find and evaluate business partners• Promote your successes• Stay in touch with colleagues
  15. 15. Getting started• Create an account• Fill in core profile information – Name, employment, schools• Find connections – Through colleagues – Through schools – Add individually – Import
  16. 16. ProfileBasic element is your profile. Employer looks at three areas during first few seconds:• Profile photo• Professional headline• Profile summary
  17. 17. Photo• Pleasant smile• Professional attire• Pleasing or bland background• Interesting angle• Sign of your personality (optional)
  18. 18. Professional headlineDefines who you are and what you can do for an organization• 120 characters to communicate – What you do – Who you are – What your level of motivation – What you can do for a company• Be sure to include your most powerful keywords / key phases
  19. 19. SummarySummarizing what make you different• Make it short (< 30 seconds to read)• Make it concise (don’t use bullet list or detail accomplishment)• Make it unique (avoid jargon, buzzwords, or clichés)• Make it narrative
  20. 20. Inviting a colleague to connect• Locate the right profile• Click to add to your network• Choose how you know him/her• Write your own message – Share recent news -- take the opportunity to really connect
  21. 21. Making wider connections• Be specific about who you’re looking for• Search your network• Ask for introductions – Note degree of connection before asking – Look for colleagues you know but haven’t yet connected with – Explain your goals
  22. 22. Be a network hub• Keep everyone up to date – Send periodic emails to contacts• Never eat alone – Find a connection in any city you visit• Help others connect – Hold events for people with common interests – Form a group• Share your knowledge
  23. 23. Questions? Dave Chen, CISSP wchend@aol.com 917 945 3893Come back after the break for more advance topics…