Wattshala's Brand Plan
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Wattshala's Brand Plan

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  • Full Name Full Name Comment goes here.
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  • good situation analysis - liked how you noted awareness of competition,

    humanitarian is the only slightly unique word that you have selected, I don't know what differentiates you

    your objectives are the same as your goals, they should be measurable, more specific

    how are your key messages important to your reader? they don't tell the reader anything about why they should help you meet your objectives ... learn, work, get entry level PR job ...

    you have done no work to incorporate channels important to you
    maybe http://businessfightspoverty.ning.com/ or http://hbswk.hbs.edu/item/1319.html

    your peers are likely to have the same information as you, you need to network with people who are unlike you to get new information & resources

    your are specific about IABC & CPRS in your tactics, why not be specific about the NGOs & agencies that you are going call & network with online?

    good work
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Wattshala's Brand Plan Presentation Transcript

  • 1. WattshalaChantha’s
    Personal Brand Plan
  • 2. My Brand Position
    15 adjectives that describe me:
    Communicator Curious Critical thinker
    Hard-working Enthusiastic Strategist
    Compassionate Resourceful Knowledgeable
    Driven Approachable Humanitarian
    Ambitious Caring Energetic
  • 3. Goals
    To become a PR practitioner in the non-profit sector
    To make connections with mentors and PR professionals
    To learn about communications within the non-profit sector
  • 4. Objectives
    To volunteer with a large-scale non-profit organization
    To build a network of PR professionals focused in non-profit, corporate social responsibility and social marketing
    To learn as much as possible from professors, guest speakers and peers
  • 5. Situation Analysis
  • 6. Key Messages
    Current student learning new communications skills
    Desire to work in the non-profit sector
    Looking for ways to get my foot in the PR door
  • 7. Channels
    Social media application used:
    Twitter
    Facebook
    Blogs
    Linkedin
  • 8. Strategies
    Research various non-profit agencies in Toronto that have a communications and/or PR department
    Remain open-minded to new ideas and opportunities presented by professors
    Reach out to peers for any available PR opportunities relating to non-profit work
  • 9. Tactics
    Follow various non-profit agencies, NGOs and PR professionals on Twitter, blogs and RSS feeds
    Email and call various non-profit agencies for volunteer opportunities that operate in Toronto and Montreal
    Join IABC and CPRS to network with PR professionals
    Work hard in school to gain the most from the PR program and network with peers
  • 10. Critical Path