• Lessons from the Front Lines: 5 Keys to Global Influencer Analysis 28 August 2014, 01:19 PM Note: This post originally appeared on LinkedIn. “Globalization is one of those words to have gone from obscurity to meaningless without any intervening period of coherence” – Robert Reich, Former U.S. Secretary of Labor We all grow tired of buzzwords that are applied so ubiquitously they begin to lose meaning. “Globalization” is definitely one of these terms. […]
  • When Activists Get Active, What Should You Do? 22 August 2014, 12:13 PM Starbucks updated a statement on its web site earlier this month explaining its business practices and operations in the Middle East. The statement is largely the same as the one originally posted in February 2010 in response to false rumors that Starbucks was funding Israel and the Israeli army – rumors that resulted in sometimes […]
  • Summer Wrap Up: Jumping Into New Business 22 August 2014, 09:35 AM Yesterday we had a special meeting for our August Committee of Millennials meeting. Instead of following our usual format and having an associate presenter for the first 20 minutes and then bringing in a guest speaker at the end of our meeting, we used a majority of the meeting to go through a request for […]
  • The Internship 21 August 2014, 02:45 PM To start things off, W2O Group would like to thank our summer interns for all of their hard work. We hope you all enjoyed it and gained some great real-world experiences! As a part of our internship program this year we incorporated a project where the interns were challenged to create a mock-up prototype of […]
  • Local Listening: Tightening the Focus on Context 20 August 2014, 03:14 PM  Note: This post originally appeared on LinkedIn.  The proliferation of mobile devices and the ever-expanding role of location in digital life underscore the importance of mobile as a marketing channel. A perusal of the news in just the last month points to the influence and rapidly shifting nature of the location-based landscape. Recent studies show that […]

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