About Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world’s leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, Brewlife and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
Two Scary Words and Three Questions for the FDA
16 May 2013, 08:15 AMQuick. Word association. What are two words from the FDA that healthcare marketers and communicators almost universally fear and dread? The answer: Warning Letter (but I’ll admit “not approved” is also at the top of the list!) For those unfamiliar, the FDA, and in this case the Office of Prescription Drug Promotion (OPDP) issues warning [...]
15 May 2013, 02:21 PMBy the W20 Healthcare Leadership Team It seems like the whole world is trying to figure out the future of healthcare communications and marketing. What exactly are the opportunities in the expanding trend of consolidated marketing and communication assignments? Yes, the whole last sentence is an oxymoron. There is no doubt that Healthcare is important [...]
Four Reasons It’s a Good Time to be a Patient
09 May 2013, 04:15 PMIt’s a good time to be a patient. I’ve been thinking about this a lot over the past few weeks as I’ve read story after story about patient empowerment, patient technology and, most inspiring to me, patient persistence. I admit that we still have plenty of challenges and imperfections in health, especially in the United [...]
The Emergence of the S²aaS Firm and the Future of Consulting
09 May 2013, 12:17 PMOur industry is undergoing a tectonic shift. It looks subtle on the outside, but its impact is massive. A new type of consulting firm is emerging, that we call S²aaS, in an industry that only had one S previously. Within our firm, we like to say that we are in the process of creating a [...]
Blogging: Helping You Get Started
08 May 2013, 02:14 PMWe are excited to be partnering with the U.S. Small Business Administration (SBA) to present a five part webinar series on social media and some of the key topics (blogging, mobile, content creation, influencer outreach) that support it. A recap, recording and slides from the first webinar on getting started with social media can be [...]
Webinar: Blogging Helping You Get Started
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Digital Marketing Analytics - Book Preview
Chuck Hemann, Group Director of Analytics, gives a preview of his new book, Digital Marketing Analytics. Chuck talks about the trend toward understanding your current and future customers, and provides four key takeaways from the book.
Webinar: Social Media - Helping You Get Started
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group.
Social media is playing a growing and vital role in the success of small businesses growing and creating jobs. It provides the opportunity to build deeper relationships with customers, to increases sales and to reach new markets in a cost-efficient manner. This webinar will help small businesses develop a comprehensive social media plan that is engaging, effective and that has maximum return on investment.