About Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world’s leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, Brewlife and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
Lessons from the Front Lines: 5 Keys to Global Influencer Analysis
28 August 2014, 01:19 PMNote: This post originally appeared on LinkedIn. “Globalization is one of those words to have gone from obscurity to meaningless without any intervening period of coherence” – Robert Reich, Former U.S. Secretary of Labor We all grow tired of buzzwords that are applied so ubiquitously they begin to lose meaning. “Globalization” is definitely one of these terms. […]
When Activists Get Active, What Should You Do?
22 August 2014, 12:13 PMStarbucks updated a statement on its web site earlier this month explaining its business practices and operations in the Middle East. The statement is largely the same as the one originally posted in February 2010 in response to false rumors that Starbucks was funding Israel and the Israeli army – rumors that resulted in sometimes […]
Summer Wrap Up: Jumping Into New Business
22 August 2014, 09:35 AMYesterday we had a special meeting for our August Committee of Millennials meeting. Instead of following our usual format and having an associate presenter for the first 20 minutes and then bringing in a guest speaker at the end of our meeting, we used a majority of the meeting to go through a request for […]
21 August 2014, 02:45 PMTo start things off, W2O Group would like to thank our summer interns for all of their hard work. We hope you all enjoyed it and gained some great real-world experiences! As a part of our internship program this year we incorporated a project where the interns were challenged to create a mock-up prototype of […]
Local Listening: Tightening the Focus on Context
20 August 2014, 03:14 PM Note: This post originally appeared on LinkedIn. The proliferation of mobile devices and the ever-expanding role of location in digital life underscore the importance of mobile as a marketing channel. A perusal of the news in just the last month points to the influence and rapidly shifting nature of the location-based landscape. Recent studies show that […]
The Social Oncology Project - Your Must-Follow People on Social Media
The W2O Group’s Brian Reid talks to cancer influencers about their "must follow" people on social media. Featured guests: Don Dizon, MD of Massachusetts General Hospital, Jack West, MD of Swedish Cancer Center, Elissa Bantug of Johns Hopkins Medicine, and Ray Kerins of the Bayer Corporation.
The Social Oncology Project - Your Favorite Social Media Tools
The W2O Group’s Brian Reid talks to key oncology influencers about the social media tools they prefer. Guests include Joel Nowak of Malecare, Naoto Ueno, MD of MD Anderson Cancer Center, Don Dizon, MD of Massachusetts General Hospital, Ray Kerins of Bayer and Jack West, MD of Swedish Cancer Institute