About Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world’s leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, Brewlife and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
W2O Culture: A CEO’s Vision
25 July 2014, 12:31 PMMy name is Gage Grammer and I am the Learning and Development Specialist at W2O Group. I had the pleasure of interviewing our CEO and Chairman, Jim Weiss, about the culture of W2O Group to help employees not only get to know a little more about Jim, but also for them to truly understand his […]
DevOps Digest – July
23 July 2014, 11:42 AMDevOps Defined DevOps is the philosophy informing how a technology organization embeds itself in a business to the benefit of that business. W2O is a leader in social data analysis, so we, the technology team, must first innovate then develop products for our customers that we can delivery repeatably, reliably and successfully. Scaling a System […]
Taking W2O Software from Good to Great – Part 1: Focus
21 July 2014, 10:17 AMOver the last year we’ve built up a very process-oriented culture within all things software at W2O. We’re actually big geeks for it and have built up an informal book club - challenging each other to read books like The Phoenix Project, Good to Great, Lean Startup, The Goal and a few others. On a recent trip to reset (small beach, large […]
Is Social Media All Hype?
15 July 2014, 11:02 AMPerhaps majority of social media efforts fall on deaf ears In a recent article in the Wall Street Journal: Social Media Fail to Live Up to Early Marketing Hype, the author presents a survey conducted at the end of 2012 with ~12,000 U.S. adults about social media. 62% of them responded that social media does […]
Developing an “earned” media plan
07 July 2014, 07:08 PMFirst published in PRNews We are often asked our view on the newest social channel, whether it is Vine or What’s App or Vube. Our response is always the same: Where are our customers? The advertising industry created the idea of “media planning.” Their job is to identify the best media outlets to share a brand’s story via paid media. […]
The Social Oncology Project - Your Must-Follow People on Social Media
The W2O Group’s Brian Reid talks to cancer influencers about their "must follow" people on social media. Featured guests: Don Dizon, MD of Massachusetts General Hospital, Jack West, MD of Swedish Cancer Center, Elissa Bantug of Johns Hopkins Medicine, and Ray Kerins of the Bayer Corporation.
The Social Oncology Project - Your Favorite Social Media Tools
The W2O Group’s Brian Reid talks to key oncology influencers about the social media tools they prefer. Guests include Joel Nowak of Malecare, Naoto Ueno, MD of MD Anderson Cancer Center, Don Dizon, MD of Massachusetts General Hospital, Ray Kerins of Bayer and Jack West, MD of Swedish Cancer Institute