About Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, Brewlife and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
Go. Ahead in Health Summit Recap: Part 1 of 3
06 December 2013, 02:18 PMThe W2O Health Summit convened talent across our organization to reflect and strategize on how our integrated assets can drive leadership and growth in our health care business. It was packed with insights and thought leadership from our colleagues and special guests, who discussed the current and future state of the industry, the changing digital [...]
Long-Form Content: Why Blogging Still Matters
05 December 2013, 08:00 AMRecently, Michael Brito and I were talking about content, and we both agreed in today’s noisy social world, it’s easy to look past blogs and long-form content in general. We also agree it’s a mistake to do so (and so does Ev Williams). In my view, blogs are important for two key reasons: 1) Search [...]
Socialize: November 2013
04 December 2013, 01:41 PMNovember brought a bunch of new updates to social media, with changes spanning over multiple channels. Be sure to share these updates with your clients to keep them aware of what is going on within the social media world and how it will affect their brand. Please let us know if you would like to [...]
Let’s Move Beyond The Content Marketing Hype
01 December 2013, 11:00 PMIf one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know. What’s not so obvious though is that we need to elevate the conversation beyond [...]
WCG’s Lionel Menchaca on Brand as Publisher
As companies begin to publish more content in a growing number of places around the web, it creates a new set of problems. WCG’s Lionel Menchaca discusses the concept of Brand as Publisher and why it’s an important for brands to plan for.
Social Commerce at W2O Group
In a world where B2B and B2C customers are in control of the business relationship, marketers need to know their customers better than ever in order to deliver customer value and marketing ROI. Social Commerce is the practice of understanding the behavior of the empowered customer to narrow the gap to conversion with an eye towards proving return on marketing investment. We take a consultative approach to deliver actionable strategies and tools to help you regain a voice in your customer’s purchase journey. Our approach is rooted in what we call "Forensic Analytics", where we think like ...