About Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world’s leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, Brewlife and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
An Analytics-Driven Approach to Becoming an Effective Brand Publisher
18 September 2014, 04:00 PMThere are several external factors that make it difficult for brands to reach their targeted audiences online. Internally, it doesn’t get any better. Operational, financial and general marketing challenges plague brands today preventing them from creating game-changing content that causes action or reaction from their stakeholders. It’s a double-edged sword and it won’t get any easier. […]
Go.Ahead . . . Generate
18 September 2014, 09:00 AM2014 thus far can be summed up as being collectively focused on getting back to business – getting the fundamentals right and targeting resources to achieve the greatest results. 2013 taught us much but the biggest lesson was the critical need to digest growth and make sure we are not distracted as we build the BEST firm in […]
Joining Brewlife and Opening W2O Group Office in San Diego
17 September 2014, 05:20 AM(Official press release can be viewed here) An early mentor told me that effective communication is mostly telling a good story. It was simple and excellent advice, and it’s been very helpful as a guiding principle when helping assemble and communicate corporate narratives. That advice is as true today as the day it was given. […]
Going. Ahead. With Gage: An Interview with John Cunningham
15 September 2014, 03:32 PMWelcome to another Going. Ahead. With Gage interview! I had the privilege of interviewing our CTO, John Cunningham, who shared insight on being a leader and how his team operates. I hope you all gain some valuable insights and enjoy the read! What are you doing to ensure that W2O Group is at the cutting […]
Is Your Corporate Narrative Alive or Dead?
15 September 2014, 12:44 PMStop me if you’ve heard these before: If your company’s not growing, it’s shrinking. If you’re not going forward, you’re going backward. Get busy living, or get busy dying. (Thanks Andy.) We’ve all heard corporate platitudes like these, urging leaders and companies to grow, to continue their evolution, to search for new inspiration, and to […]
The Social Oncology Project - Your Must-Follow People on Social Media
The W2O Group’s Brian Reid talks to cancer influencers about their "must follow" people on social media. Featured guests: Don Dizon, MD of Massachusetts General Hospital, Jack West, MD of Swedish Cancer Center, Elissa Bantug of Johns Hopkins Medicine, and Ray Kerins of the Bayer Corporation.
The Social Oncology Project - Your Favorite Social Media Tools
The W2O Group’s Brian Reid talks to key oncology influencers about the social media tools they prefer. Guests include Joel Nowak of Malecare, Naoto Ueno, MD of MD Anderson Cancer Center, Don Dizon, MD of Massachusetts General Hospital, Ray Kerins of Bayer and Jack West, MD of Swedish Cancer Institute