• W2O Culture: A CEO’s Vision 25 July 2014, 12:31 PM My name is Gage Grammer and I am the Learning and Development Specialist at W2O Group. I had the pleasure of interviewing our CEO and Chairman, Jim Weiss, about the culture of W2O Group to help employees not only get to know a little more about Jim, but also for them to truly understand his […]
  • DevOps Digest – July 23 July 2014, 11:42 AM DevOps Defined DevOps is the philosophy informing how a technology organization embeds itself in a business to the benefit of that business. W2O is a leader in social data analysis, so we, the technology team, must first innovate then develop products for our customers that we can delivery repeatably, reliably and successfully. Scaling a System […]
  • Taking W2O Software from Good to Great – Part 1: Focus 21 July 2014, 10:17 AM Over the last year we’ve built up a very process-oriented culture within all things software at W2O.  We’re actually big geeks for it and have built up an informal book club - challenging each other to read books like The Phoenix Project, Good to Great, Lean Startup, The Goal and a few others.  On a recent trip to reset (small beach, large […]
  • Is Social Media All Hype? 15 July 2014, 11:02 AM Perhaps majority of social media efforts fall on deaf ears In a recent article in the Wall Street Journal: Social Media Fail to Live Up to Early Marketing Hype, the author presents a survey conducted at the end of 2012 with ~12,000 U.S. adults about social media. 62% of them responded that social media does […]
  • Developing an “earned” media plan 07 July 2014, 07:08 PM First published in PRNews We are often asked our view on the newest social channel, whether it is Vine or What’s App or Vube. Our response is always the same: Where are our customers? The advertising industry created the idea of “media planning.” Their job is to identify the best media outlets to share a brand’s story via paid media. […]

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