20110224 chloro fill wcgrp_presentation

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  • ProfitablySaves LivesSaves TreesSaves MoneyChloroFill™ BoardAn alternative to composite wood panels.We believe that one can be environmentally responsible without needing to be wealthyMy background is biotechnology where we spent a lot time and money trying to cure cancer. At ChloroFill, I am now in the prevention business.Lou Hess is a recognized industry leader, a former CEO of a similar green panel manufacturer in Ireland that was a JV between Louisiana-Pacific and the Irish government. Lou raised the co form 0 to $300M.Lou Hess served 11+ years as CEO of SmartPly Europe, Ltd., a joint venture of the Irish Forestry Board and the US multi-national Louisiana Pacific serving the European market with oriented strand board, ( OSB ). Lou grew the company from inception to market leadership in the UK and Ireland with sales of $125 million before executing the successful acquisition of Weyerhaeuser’s EU operations in MDF to add another $160 million in sales.There are many parallels in Lou’s success story in terms of ChloroFill. His market leadership story was driven by products that were ultra-low formaldehyde emitting, FSC certified and renewably sourced while also offering superior strength, swell and moisture resistance.
  • Renewable Building MaterialsOffice Furniture, Building, Architectural Milestones*Signed development agreement with Beijing Forestry University*Co-developed superior particleboard made of sorghum stalk *Filed Chinese patent on the process*Trademarked the name ChloroFill™*Published technology article in Construction Specifier magazine*Identified key distributor for product
  • Renewable Building MaterialsOffice Furniture, Building, Architectural Milestones*Signed development agreement with Beijing Forestry University*Co-developed superior particleboard made of sorghum stalk *Filed Chinese patent on the process*Trademarked the name ChloroFill™*Published technology article in Construction Specifier magazine*Identified key distributor for product
  • Renewable Building MaterialsOffice Furniture, Building, Architectural Milestones*Signed development agreement with Beijing Forestry University*Co-developed superior particleboard made of sorghum stalk *Filed Chinese patent on the process*Trademarked the name ChloroFill™*Published technology article in Construction Specifier magazine*Identified key distributor for product
  • THE BOTTOM LINE TRIFECTA
  • Keeping cost down by developing technology and manufacturing in Asia, Grow market share by being price competitive at a time when product is sorely needed.Mandate to reduce VOC’s by 2012Alliances to secure and supply raw materials3 sorghum growth cycles per yearManufacturing in IndiaChloroFill founder on patent filed in ChinaStrategic Alliances Support from major international agricultural & humanitarian organizationsStipend to incentivize farmers Waste-to-Wealth scenarioChloroFill to restore crop diversity and raise water table
  • ProfitablySaves LivesSaves TreesSaves Money

Transcript

  • 1. chlo·ro·phyllklor-uh-filfunction: noun1: the photosynthetic pigment that makes plants green.
    Chlo·ro·Fill™klor-uh-filfunction: noun1: the environmentally responsible building material that makes projects green.
  • 2. Introduction
    Michael Hurst, Founder, President & CEO
    Superior Treeless wood products
    ChloroFill™ products are stronger than competing products without adding formaldehyde
    Goal: decrease a common airborne carcinogen in our breathing space emitted from traditional building materials
  • 3. Mission
    ChloroFill will become the Carcinogen-Free Choice in Green Building Materials for the Building and Furniture Industries
  • 4. ChloroFill™ Product Lines
    Of Superior Treeless Wood Products
    ChloroPly, an architectural agri-fiberboard panel made from sorghum waste
    Replaces Plywood
    ChloroSIP, a Structural Insulated Panel (SIP) from ChloroFill™ panels and rigid soy-based foam. Hi r-values
    Replaces conventional Structural insulated Panels
    ChlorOSB, an environmentally responsible Oriented Strand Board for the structural building market
    IN DEVELOPMENT - Replaces OSB
  • 5. ChloroPly Replaces Plywood
  • 6. ChloroSIPReplaces conventional Structural Insulated Panels
  • 7. ChlorOSBA sorghum-based, structural, Oriented Strand Board
  • 8. The Value Pyramid
    Market Benefits
    ChloroFill™
    Societal
    Benefits
    Environmental Benefits
  • 9. Value Proposition
    ChloroFill™… Environmentally Benign by Design
    Exceeds new U.S. Mandates on formaldehyde reduction
    Agri-waste is raw material
    Stronger
    Resists pests & erosion
    Fire resistant
    Aesthetically pleasing
  • 10. Sugar cane
    Rice
    Sorghum
    Environmental Impact
    Water required to grow 1 kilo of:
  • 11. Market Segmentation Strategy
    SEGMENT-PRODUCT FIT
  • 12. Summary
    Trashto Cash
    No Formaldehyde
    Green Mandates = Profits Driven by Law!
    Convergence of U.S. Agriculture and Material Sciences for Green U.S. Manufacturing Jobs
    Great Aesthetics, “Benign by Design”
    Experienced Diversified Management Team
    84Lumber – Strategic Partnership (in discussion)
  • 13. ChloroFill™ Renewable Building Materials4653 Carmel Mountain RoadSuite 308-304San Diego, CA 92130Contact: Michael Hurst+1 (858) 342-4677michael@chlorofill.com