The Why and How of Multi Author Blogging

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Learn why you would want to expand your blog by hiring authors and how to do it.

Published in: Technology, Business
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  • Starting my blog to get experience, share my knowledge, about 3 posts per week
  • Starting my blog to get experience, share my knowledge, about 3 posts per week
  • Add in hyperlinks
  • Add in hyperlinks
  • Add in hyperlinks, talk about budgeting sheet
  • Get screenshots of these, upload to public dropbox to share, click to examples then back to this slideDon’t forget to talk about track changes
  • Get screenshots of these, upload to public dropbox to share, click to examples then back to this slideDon’t forget to talk about track changes
  • Add hyperlinks and screenshots
  • Hyperlinks and screenshots
  • The Why and How of Multi Author Blogging

    1. 1. The Why and How ofMulti-Author Blogging Kyle Judkins
    2. 2. Why Multi-Author? Pros Cons• More Content • Loss of Control• Expand Topics • Loss of Voice• Increased Network • Share the Wealth• Become an Editor • Become an Editor• Become a Manager • Become a Manager
    3. 3. My Journey to Multi-Author
    4. 4. My Journey to Multi-Author Skilled, not talented Built while freelancing Reinvested revenue Hired just about anyone Stopped freelancing
    5. 5. The How of Multi-Author
    6. 6. The How of Multi-Author The Models  Partner(s)  Revenue share  Hire authors
    7. 7. The How of Multi-Author Finding Authors  Post on your own blog  Job boards – Problogger  Guest Blogging - MyBlogGuest, BloggerLinkUp  Look for passion  Turnover will happen
    8. 8. The How of Multi-Author Paying Authors  Starting pay  Reinvest freelance or blog revenue  Invest your own money  Taxes  Build a Template
    9. 9. Onboarding Authors Create an onboarding letter Grow your authors
    10. 10. Onboarding Authors Create writing guidelines
    11. 11. Collaboration Google Docs Facebook Groups Authors stay longer, but it takes work
    12. 12. Multi-Author Plugins Edit Flow  Calendar  Editorial Comments User Role Editor Audit Trail
    13. 13. Resources http://bit.ly/Multiauthor  This Presentation  Payroll Example  New Writer Template  Writing Guidelines
    14. 14. Questions? Kyle Judkinswww.StartingUpWordPress.com www.LostInTechnology.com

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