Rapid Project Deployment: Genesis Framework                          w/ Cotton Rohrscheib                                 ...
Cotton Rohrscheib: About Me•   Partner / Co-Founder: Pleth, LLC•   Full-Service Marketing / Creative Agency•   Emphasis: M...
I Became a Dad in 2012…•   I Had Never Changed a Diaper…•   I Had Never Been Peed On…•   I Had Never Traveled w/ a Baby…• ...
B ATE S V I L L E   |   JONESBORO   |   C O N W AY
B ATE S V I L L E   |   JONESBORO   |   C O N W AY
Did you know that last year 22 of every 100domains registered in the United Statesran on WordPress?                       ...
Overview: Theme Frameworks1.   Parent / Child Relational Themes2.   Project Layers = Core + Framework + Child Theme + Plug...
B ATE S V I L L E   |   JONESBORO   |   C O N W AY
B ATE S V I L L E   |   JONESBORO   |   C O N W AY
Mashable calls Genesis the "best of the best"among WordPress premium frameworks.Its no wonder over 75,000 online publisher...
B ATE S V I L L E   |   JONESBORO   |   C O N W AY
Genesis Framework: Advantages1.   Genesis has Integrated SEOM Functionality2.   Genesis has Great Looking Turn-Key Designs...
Genesis Framework: Demo1.   Standard Wordpress Core Installation - stable release2.   Standard Wordpress Core Plugins – yo...
Sandbox URL:farm.cottonrohrscheib.com        B ATE S V I L L E   |   JONESBORO   |   C O N W AY
Genesis Framework: Discussion1.   Review of Demonstration2.   Questions & Answers3.   Bonus: Extending Genesis (Plugins)4....
Genesis Framework: FREEBIES!!!           1. First Person to Tweet…           2. Fifth Person to Tweet…           •   Prize...
Tweet This:I just watched @CottonR build a website using @StudioPressGenesis Framework for #Wordpress at #WCFAY           ...
Cotton Rohrscheib: Let’s Connect…1. http://twitter.com/cottonr2. http://facebook.com/cottonr3. http://cottonrohrscheib.com...
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Presentation: Rapid Deployment w/ Genesis Framework

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I’m really looking forward to doing this talk because I’m such a huge fan of Genesis Framework and have been since it was introduced by Brian Gardner and the people at Studiopress. During my talk we will cover the following:

What is a theme framework?
Advantages to using a theme framework
What is a child theme?
Setup & Configuration of Genesis w/ a child theme
How to Extend Genesis w/ Plugins

During the session I will actually build a website w/ a sample child theme live and demonstrate the flexibility of the framework in terms of designing a website to look exactly how you want it to look. I will also demonstrate how WordPress can be a totally customizable content management solution w/ the help of Genesis Framework that can be turned over to your clients w/ total confidence that you have delivered a scalable, flexible solution to meet their needs!

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  • This is Spencer…
  • At 5 Months Old, he already knows his way around the ipad…
  • Did you know that last year 22 of every 100 domains registered in the United States ran on WordPress?
  • Advantages to using Theme Frameworks
  • There are several “premium” wordpress theme frameworks on the market, these are just a few w/ pricing…
  • For the sake of this presentation we are going to talk about Genesis Framework because that’s primarily what I work with on a daily basis.
  • Mashable calls Genesis the "best of the best" among WordPress premium frameworks. It's no wonder over 75,000 online publishers trust Genesis to provide a solid foundation for their sites.
  • How Genesis Relates to Your Website…
  • These are some of the reasons I really like Genesis
  • This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com
  • At this point in the presentation we are going to stop the powerpoint and switch over into a live demo of Genesis Framework in action. http://farm.cottonrohrscheib.com
  • At this point we will return from the demonstration and answer any questions anyone might have…
  • Prize Packages: 1 Free Genesis + Child Theme
  • Prize Packages: 1 Free Genesis + Child Theme
  • Please feel free to connect w/ me at any of the following locations online…
  • Presentation: Rapid Deployment w/ Genesis Framework

    1. 1. Rapid Project Deployment: Genesis Framework w/ Cotton Rohrscheib Partner / Co-Founder: Pleth, LLC B ATE S V I L L E | JONESBORO | C O N W AY
    2. 2. Cotton Rohrscheib: About Me• Partner / Co-Founder: Pleth, LLC• Full-Service Marketing / Creative Agency• Emphasis: Managed Web Hosting, Development• Approach: Custom, Mobile, Drupal, and WordPress• Office Locations: Batesville, Jonesboro, Conway• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500• Currently Manage 100+ WordPress Projects• Involved in Various Other Startups…• Recently Became a Dad… Twitter: @CottonR B ATE S V I L L E | JONESBORO | C O N W AY
    3. 3. I Became a Dad in 2012…• I Had Never Changed a Diaper…• I Had Never Been Peed On…• I Had Never Traveled w/ a Baby…• I Had Never Fed a Baby…• I Had No Idea Babies Needed to be Burped…• I Had Never Burped a Baby…• I Had Never Been Spit Up On…• I Had No Idea How Awesome My Wife Was… Twitter: @CottonR B ATE S V I L L E | JONESBORO | C O N W AY
    4. 4. B ATE S V I L L E | JONESBORO | C O N W AY
    5. 5. B ATE S V I L L E | JONESBORO | C O N W AY
    6. 6. Did you know that last year 22 of every 100domains registered in the United Statesran on WordPress? B ATE S V I L L E | JONESBORO | C O N W AY
    7. 7. Overview: Theme Frameworks1. Parent / Child Relational Themes2. Project Layers = Core + Framework + Child Theme + Plugins3. Framework Extends Functionality / Flexibility4. Framework Specific Plugins = Opportunity!!5. Framework Specific Child Themes = Opportunity!!6. Frameworks Reduce Development Time7. Frameworks Deliver a More Scalable Solution8. Constant Evolution: Framework & Child Theme Upgrades B ATE S V I L L E | JONESBORO | C O N W AY
    8. 8. B ATE S V I L L E | JONESBORO | C O N W AY
    9. 9. B ATE S V I L L E | JONESBORO | C O N W AY
    10. 10. Mashable calls Genesis the "best of the best"among WordPress premium frameworks.Its no wonder over 75,000 online publishers trust Genesisto provide a solid foundation for their sites. B ATE S V I L L E | JONESBORO | C O N W AY
    11. 11. B ATE S V I L L E | JONESBORO | C O N W AY
    12. 12. Genesis Framework: Advantages1. Genesis has Integrated SEOM Functionality2. Genesis has Great Looking Turn-Key Designs (Starters)3. Genesis has Unlimited Support, Updates, etc.4. Genesis has State of the Art Security5. Genesis has Incredible Flexibility6. Genesis has Brilliant Developer Community B ATE S V I L L E | JONESBORO | C O N W AY
    13. 13. Genesis Framework: Demo1. Standard Wordpress Core Installation - stable release2. Standard Wordpress Core Plugins – your choice3. StudioPress Genesis Framework - wp-content/themes4. StudioPress Genesis Child Theme - wp-content/themes5. StudioPress Genesis Plugins – wp-content/plugins6. Assumptions: Client Content / Graphics, etc. B ATE S V I L L E | JONESBORO | C O N W AY
    14. 14. Sandbox URL:farm.cottonrohrscheib.com B ATE S V I L L E | JONESBORO | C O N W AY
    15. 15. Genesis Framework: Discussion1. Review of Demonstration2. Questions & Answers3. Bonus: Extending Genesis (Plugins)4. Bonus: Extending Genesis (Hooks) Twitter: @CottonR B ATE S V I L L E | JONESBORO | C O N W AY
    16. 16. Genesis Framework: FREEBIES!!! 1. First Person to Tweet… 2. Fifth Person to Tweet… • Prize Package(s): One Free Copy of Genesis Framework w/ (1) Child Theme of Your Choosing B ATE S V I L L E | JONESBORO | C O N W AY
    17. 17. Tweet This:I just watched @CottonR build a website using @StudioPressGenesis Framework for #Wordpress at #WCFAY B ATE S V I L L E | JONESBORO | C O N W AY
    18. 18. Cotton Rohrscheib: Let’s Connect…1. http://twitter.com/cottonr2. http://facebook.com/cottonr3. http://cottonrohrscheib.com4. http://pleth.com Twitter: @CottonR B ATE S V I L L E | JONESBORO | C O N W AY
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