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Google analytics WordCamp Fayetteville

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Transcript

  • 1. Google AnalyticsAbsolutely everything you ever wanted to know – in 40 minutes
  • 2. What I promise to cover• Source/Medium• Visitors Flow• Social Flow
  • 3. Source/Medium• Source – where the traffic came from
Examples: Google Search, Yahoo Search, newsletter, etc• Medium - Qualifier for Source; Google/Organic vs. Google/Referrer
  • 4. Keyword• Keyword
The term or keyword is the word or phrase that a user types into a search engine.
  • 5. New vs. Returning with Source Source Blog
  • 6. Audience – Visitor Flow
  • 7. Traffic Sources - Social Visitors Flow
  • 8. 4 Awesome Metrics• Loyalty - Frequency• Recency• Length of Visit• Depth of Visit
  • 9. Frequency
  • 10. Recency
  • 11. Content Overview
  • 12. Questions Angela BelfordThe Belford Group @angelabelford