Wayzata Community Church Strategic Vision Plan


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Wayzata Community Church- 5 Year Strategic Plan

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  • Wayzata Community Church Strategic Vision Plan

    1. 1. WCC Strategic Visioning 2009-2014
    2. 2. Mission Wayzata Community Church Is… a Christian Community: United by Faith… While Respecting Other Pathways to God Called to Serve… Those in Need – Close to Home and Far Away Inspired to Think… Finding Grace in the Search for Meaning Sharing the Journey
    3. 3. Agenda <ul><li>Situation Analysis </li></ul><ul><li>Vision </li></ul><ul><li>FIVE Strategic Imperatives </li></ul><ul><ul><li>Recommended Actions </li></ul></ul><ul><ul><li>Measurement of Success </li></ul></ul><ul><li>Q&A, Feedback </li></ul>
    4. 4. The Vision Task Force – A Journey At 30,000 Feet <ul><li>Task Force Created By The Council in Early 2008 </li></ul><ul><li>Launched May 19, 2008 </li></ul><ul><li>Met Monthly and Sometimes More Than Once a Month </li></ul><ul><li>The Journey Took Several Paths – a “Focus Group” of Ideas </li></ul><ul><ul><li>What’s Working </li></ul></ul><ul><ul><li>What’s Not </li></ul></ul><ul><ul><li>What Are the Dynamics Impacting Church Life </li></ul></ul><ul><li>The Journey Is Not Over… It’s Just Beginning </li></ul><ul><li>The Vision Team </li></ul><ul><ul><li>Lisa Smith – Chair lsmith @Halmen.com </li></ul></ul><ul><ul><li>Linda Keller – Facilitator </li></ul></ul><ul><ul><li>Carol Bergenstal </li></ul></ul><ul><ul><li>Alan Bovi </li></ul></ul><ul><ul><li>Bart Foreman </li></ul></ul><ul><ul><li>Steve Harrison </li></ul></ul><ul><ul><li>Dick Minors </li></ul></ul><ul><ul><li>Heather Page </li></ul></ul><ul><ul><li>Kim Puckett </li></ul></ul><ul><ul><li>Annie Minors Roeder </li></ul></ul><ul><ul><li>John Ross </li></ul></ul><ul><ul><li>Jim Sanford </li></ul></ul><ul><ul><li>Jim Smith </li></ul></ul><ul><ul><li>Lynda Stahl </li></ul></ul><ul><ul><li>Mike Sund </li></ul></ul><ul><ul><li>Rima Torgerson </li></ul></ul><ul><ul><li>Jeff Urban </li></ul></ul>
    5. 5. Situation Analysis <ul><li>The 2009-2014 Five Year Strategic Plan Has Been Developed to Support Our Mission </li></ul><ul><li>We Looked Back to Look Forward </li></ul><ul><ul><li>The Previous Two Plans Focused on Physical Space Needs, Youth Programs and Governing Structure </li></ul></ul><ul><li>We Looked Around </li></ul><ul><ul><li>Met With Clergy, Staff and Interested Parties to Understand the Current Situation </li></ul></ul><ul><li>We Looked Ahead </li></ul><ul><ul><li>Studied Demographic, Social and Lifestyle Affecting the Lake Area Communities </li></ul></ul><ul><ul><li>Recognized the Need to to Fill the Buildings and Expand Programs </li></ul></ul><ul><ul><li>Created a Guiding Framework for Clergy, Staff and Boards to Achieve Our Potential and Support Our Mission </li></ul></ul>
    6. 6. What’s Going Well <ul><li>Worship Attendance Has Grown Significantly at Christmas and Easter </li></ul><ul><ul><li>Increased Christmas Services From 6 to 9 </li></ul></ul><ul><ul><li>Increased Easter Services From 4 to 6 </li></ul></ul><ul><li>Have Begun to Add Unique Opportunities for Worship </li></ul><ul><ul><li>WOW (Worship on Wednesdays) Summer Services </li></ul></ul><ul><ul><ul><li>Increased Summer Attendance 9% </li></ul></ul></ul><ul><li>Children and Youth Programs Are Growing, Improving and Thriving </li></ul><ul><ul><li>High School Ministry Engaging 200+ Students, Exponential Growth </li></ul></ul><ul><ul><ul><li>Mexico Mission Now Involves Over 100 Youth From WCC and Our Community Since 2005 </li></ul></ul></ul><ul><ul><li>Graceland Offering High Quality Education to Over 700 Children </li></ul></ul><ul><ul><li>Middle School on the Road to Recovery </li></ul></ul>
    7. 7. What’s Going Well… Con’t <ul><li>Continued Growth of the Annual Rummage Sale Ministry </li></ul><ul><ul><li>A Growing Volunteer Workforce Drawn from Members and the Community </li></ul></ul><ul><ul><li>Revenues Increasing Yearly </li></ul></ul><ul><li>Expanded Active Mission and Outreach Opportunities </li></ul><ul><ul><li>New International Partners (Lighthouse Ministries Intl’ and Amor Ministries) </li></ul></ul><ul><ul><li>New Local Partner (COOL in the City) </li></ul></ul><ul><ul><li>Restructured Mission & Outreach With Focus on Partnerships, Members in Mission and Benevolence. </li></ul></ul><ul><ul><li>Refocused Budget to Put Resources Where Members are Actively Involved in Mission Work. </li></ul></ul>
    8. 8. What’s Going Well… Con’t <ul><li>Positioned Ourselves to Manage the Size of the Church With the Restructure of the Church Governance </li></ul><ul><ul><li>New Structure Provides Institutional Memory via Increased Term Length and Established Path to Leadership Positions </li></ul></ul><ul><li>Strong Pastoral Care Potential </li></ul><ul><ul><li>Restructured Clergy Team to Ensure a Full Time, Dedicated Clergy Member on Pastoral Care to Ensure Relevancy and Changing Needs Are Addressed </li></ul></ul>
    9. 9. What’s Not Going Well <ul><li>Average Weekly Worship Attendance Has Been Flat Since 2001 </li></ul><ul><li>Recent Adult Education Programs Have Not Had Broad Appeal </li></ul><ul><li>Limited Number of Members Do the Majority of Volunteering </li></ul><ul><li>Small Number of Members Do the Majority of Leadership </li></ul><ul><li>Unmet Desire for Personal Connections With the Church </li></ul><ul><li>Communication Resources Have Not Kept Up With the Technology Evolution </li></ul><ul><ul><li>Communications Are Haphazard, Ad Hoc and Labor Intensive </li></ul></ul><ul><li>Lack a Measurable Baseline for Current Church Satisfaction and Health </li></ul>
    10. 10. What’s Not Going Well… Con’t <ul><li>Our Giving has not Sustained or Supported Our Vision </li></ul><ul><ul><li>It Has Been Eight Years Since We Have Made a Balanced Budget Without Utilizing Reserves </li></ul></ul><ul><ul><li>Average Pledge Amount Grew Just 2.5% from 2003 to 2009 </li></ul></ul><ul><ul><li>Pledging Units have Declined Over the Past 5 Years </li></ul></ul>
    11. 11. Vision <ul><li>Our vision for the next five years is…. </li></ul><ul><li>To be a welcoming, loving and accepting Christian community challenging and engaging people of all ages and stages to grow spiritually through relevant worship, learning, fellowship and outreach </li></ul><ul><li>We will achieve this vision through… </li></ul><ul><ul><ul><li>Refreshing our Worship Experience </li></ul></ul></ul><ul><ul><ul><li>Renewing our Passion for Engagement </li></ul></ul></ul><ul><ul><ul><li>Reclaiming our Commitment to Community </li></ul></ul></ul><ul><ul><ul><li>Reframing our Story through Communication </li></ul></ul></ul><ul><ul><ul><li>Reinvesting our Financial Resources </li></ul></ul></ul><ul><ul><ul><li>… Recommitting our lives to Christ. </li></ul></ul></ul>
    12. 12. As You Review The Strategies… Understand <ul><li>We are not Lost </li></ul><ul><li>We are not Reinventing </li></ul><ul><li>We are Reinvigorating </li></ul>
    13. 13. Renewing Our Worship Experience - Strategies <ul><li>Ensure Worship Services are Welcoming and Inspirational , Forming the Core of Our Identity </li></ul><ul><li>Provide Alternative Access to Worship, Including Location and Times </li></ul><ul><li>Offer Additional Styles of Worship to Our Diverse Community </li></ul><ul><li>Clarify, Establish and Adhere to a Music Standard of Excellence in All Services Consistent with Our Mission and Vision </li></ul><ul><li>Design Every Worship Service to Unite Participants by Faith, Call Them to Serve and Inspire Them to Think </li></ul><ul><li>Enhance Our Sermon Capacity and Capability to Ensure Relevant, Vibrant and Inspiring Messages </li></ul>
    14. 14. Renewing Our Worship Experience Recommended Actions <ul><li>Ensure Sr. Minister’s Top Priority Is Worship </li></ul><ul><li>Hire a Minister of Faith and Learning Who is a Dynamic Preacher </li></ul><ul><li>Optimize Distinctive Clergy and Staff Talents for Inspirational Worship </li></ul><ul><li>Increase Participation of Lay Leaders and Youth in Worship Services </li></ul><ul><li>Evaluate the Number and Schedule for Various Styles of Worship </li></ul><ul><li>Ensure and Support Excellence in Contemporary and Traditional Music </li></ul><ul><li>Incorporate Technology into the Worship Services </li></ul><ul><ul><li>Enable Multiple Methods of Engagement </li></ul></ul><ul><ul><li>Facilitate Greater Participation </li></ul></ul>
    15. 15. Renewing Our Worship Experience Measurements of Success <ul><li>Average Weekly Worship Attendance Increases 30% from 2009 to 2014 </li></ul><ul><li>Members are Monitored through Annual Surveys </li></ul><ul><ul><li>Music is Consistently Referenced as a Central Reason for Attending Worship Service </li></ul></ul><ul><ul><li>Worship is Referenced by a Majority of Members as a Primary Reason for Engaging in the Church </li></ul></ul><ul><li>New Services Are Added At Different Times </li></ul><ul><ul><li>Monday Night, Saturday Evening, etc. </li></ul></ul>
    16. 16. Recalling Our Passion for Engagement- Strategies <ul><li>Offer Compelling Learning Opportunities in Adult Education. </li></ul><ul><li>Engage Members through Relevant and Meaningful Mission and Outreach Opportunities. </li></ul><ul><li>Expand Our Understanding of Stewardship to include Time and Talent, Not Just Financial Resources </li></ul><ul><ul><li>Stewardship Is Not an Annual Campaign; It Is an On-Going Involvement </li></ul></ul><ul><li>Broaden the Base of Participants Who Engage in Volunteer Opportunities and Promote Lay Ownership in All Programs </li></ul><ul><ul><li>Boards  Committees  Choirs  Sunday School </li></ul></ul><ul><li>Create Programs to Attract and Engage College Students and Young Adults to Become Active in the Life of the Church </li></ul>
    17. 17. Recalling Our Passion for Engagement Recommended Actions <ul><li>Education Ministries </li></ul><ul><ul><li>Hire a Minister of Faith and Learning Who Is Also a Dynamic Preacher </li></ul></ul><ul><ul><li>Provide Increased Focus on Adult Education </li></ul></ul><ul><ul><li>Offer a Diverse Portfolio of Adult Education Programs That Are Relevant to All Life Stages </li></ul></ul><ul><ul><li>Offer Adult Education Programs at a Variety of Times and Via a Number of Formats </li></ul></ul><ul><ul><li>Continue to Enhance and Extend Our Middle School Ministry </li></ul></ul><ul><ul><li>Identify Space to Accommodate Expanded Adult Education Programs </li></ul></ul><ul><ul><ul><li>Optimize Current Building Space </li></ul></ul></ul><ul><ul><li>Encourage Young Adults to Consider Ministry as a Career </li></ul></ul><ul><ul><li>Enhance Coordination Among Programs at All Ages and Stages </li></ul></ul>
    18. 18. Recalling Our Passion for Engagement Recommended Actions… Con’t <ul><li>Volunteerism </li></ul><ul><ul><li>Hire a Program/Volunteer Coordinator to Tap Into Member Volunteer and Engagement Interests </li></ul></ul><ul><ul><li>Review Our Current Nominating Process for Boards and Committees to Expand Diverse Participation </li></ul></ul><ul><ul><li>Encourage Boards to Develop Committees To Expand Membership Involvement </li></ul></ul><ul><ul><li>Extend Personal Invitations to Get Involved </li></ul></ul><ul><ul><li>Create a “Get Involved” Campaign </li></ul></ul><ul><li>Incorporate Giving Opportunities to Include Both Time and Talent </li></ul>
    19. 19. Recalling Our Passion for Engagement Measurements of Success <ul><li>Triple the Number of Participants Engaged in Learning Opportunities </li></ul><ul><li>Double the Number of Participants Engaged in Hands-on Mission and Outreach Annually </li></ul><ul><li>Fill 10% of Board and Committee Positions with First Time Volunteers </li></ul><ul><li>Include a Story of Inspirational Engagement in Every Beacon </li></ul>
    20. 20. Reclaiming Our Commitment to Community - Strategies <ul><li>Sustain and Nurture Church Membership </li></ul><ul><ul><li>Provide Means and Occasions for Members to Come Together in Christian Fellowship </li></ul></ul><ul><li>Sustain and Nurture Our Connection with the Community at Large </li></ul><ul><ul><li>Provide Means and Occasions for the Community to Come Together. </li></ul></ul>
    21. 21. Reclaiming Our Commitment to Community Recommended Actions <ul><li>Continue to Expand on Current Fellowship Opportunities for All Ages and Stages </li></ul><ul><li>Incorporate a “Moment of Fellowship” Component in Every Church Related Event </li></ul><ul><li>Encourage and Support Church Members to Become Community Leaders to Build Community and Share Our Message </li></ul><ul><ul><li>Celebrate Our Current Community Leaders </li></ul></ul><ul><li>Develop Meaningful Ways to Extend Ourselves and Our Facility to the Community to Share Our Message. Ideas to consider: </li></ul><ul><ul><li>Sister Church </li></ul></ul><ul><ul><li>Community Chapel (Rice & Walker or Opening Wakefield Chapel 24/7) </li></ul></ul><ul><ul><li>People in Transition </li></ul></ul><ul><ul><li>Camp </li></ul></ul>
    22. 22. Reclaiming Our Commitment to Community Measurements of Success <ul><li>A Majority of Members Report a Strong Sense of Connection with the Church Through Annual Surveys </li></ul><ul><li>The Community at Large References WCC As a Location for Community Building and a Partner in Civic Activities </li></ul><ul><ul><li>Track Outside Events </li></ul></ul><ul><ul><li>Track References in Local Publications </li></ul></ul>
    23. 23. Reframing Our Story Through Communication - Strategies <ul><li>Widely Articulate and Share Our Vision Statement and Unique Message with the Community </li></ul><ul><li>Extend and Enhance Our Ministry Through Technology </li></ul><ul><li>Provide a Welcoming Environment from Beginning to End </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Signage </li></ul></ul><ul><ul><li>Greeters </li></ul></ul><ul><ul><li>Ushers </li></ul></ul><ul><ul><li>Communications </li></ul></ul><ul><ul><li>Ministers & Staff </li></ul></ul>
    24. 24. Reframing Our Story Through Communication Recommended Actions <ul><li>Establish a Communications Board </li></ul><ul><li>Create an Integrated Communication Plan for Internal and External Audiences </li></ul><ul><ul><li>PR, Advertising, Marketing </li></ul></ul><ul><li>Build Infrastructure to Support Diverse Communications </li></ul><ul><li>Develop a Campaign to Spread the Word of Who We Are and What We Have to Offer </li></ul><ul><li>Conduct an Annual Survey to Measure Success of Core Strategies and Vision Achievement (critical) </li></ul><ul><li>Implement the Interior and Exterior Signage Plan </li></ul>
    25. 25. Reframing Our Story Through Communication Recommended Actions… Con’t <ul><li>Expand Our Focus on Technology </li></ul><ul><ul><li>Create Additional Methods of Engaging in Worship via the Internet and Television </li></ul></ul><ul><ul><li>Offer New Features to Our Current Website </li></ul></ul><ul><ul><ul><li>Blogs, Podcasts, Social Networks </li></ul></ul></ul><ul><ul><ul><li>Sermon Reference Links </li></ul></ul></ul><ul><ul><ul><li>Online Gifts and Pledges </li></ul></ul></ul><ul><ul><ul><li>Volunteer Sign-ups </li></ul></ul></ul><ul><ul><li>Enable Wireless Internet Access Throughout the Building </li></ul></ul><ul><ul><li>Update Meeting Rooms With Current Technology </li></ul></ul><ul><ul><ul><li>Phones </li></ul></ul></ul><ul><ul><ul><li>Screens </li></ul></ul></ul><ul><ul><ul><li>Wireless Internet Access </li></ul></ul></ul><ul><ul><li>Leverage the Capabilities of Our Current Software to Create an Accurate, Comprehensive and Maintainable Member Database </li></ul></ul>
    26. 26. Reframing Our Story Through Communication Measurements of Success <ul><li>Quadruple the Amount of Traffic on the WCC Website </li></ul><ul><ul><li>Currently 68 Visits Per Day. </li></ul></ul><ul><li>A Minimum of 50 People Each Week Are Accessing Our Worship Via the Internet. </li></ul><ul><li>Increase in Worship Visitors By 10% </li></ul><ul><li>A Minimum of 40% of New Members Reference Media Messages As the Reason They First Visited </li></ul><ul><li>The Church Database Software is Merged with Our New Internet Initiatives </li></ul>
    27. 27. Reinvesting Our Financial Resources- Strategies <ul><li>Increase Shared Budgetary Accountability for Clergy, Staff and Boards </li></ul><ul><li>Educate the Congregation on the Costs Tied to Various Programs and Services, Including a Call to Action </li></ul><ul><ul><li>Every Program, Every New Initiative Has a Cost </li></ul></ul><ul><li>Develop a Fundraising Campaign to Support Enhanced Program, Technology, and Building Maintenance Initiatives </li></ul>
    28. 28. Reinvesting Our Financial Resources Recommended Actions <ul><li>Funding </li></ul><ul><ul><li>Hire a Development Professional </li></ul></ul><ul><ul><li>Implement a “Share the Journey” Campaign </li></ul></ul><ul><ul><ul><li>Focus: Increase Capital and Reserves to Fund Strategic Vision 2009-2014 Goals Including People, Property and Programs </li></ul></ul></ul><ul><ul><li>Expand the Number of Individuals Actively Involved in Stewardship Activities </li></ul></ul><ul><ul><li>Direct Clergy, Staff and Boards to Work Cooperatively in the Creation and Management of Annual Budgets </li></ul></ul><ul><ul><li>Create a Five Year Financial Plan to Support the Vision </li></ul></ul>
    29. 29. Reinvesting Our Financial Resources Recommended Actions… Con’t <ul><li>Financial Growth </li></ul><ul><ul><li>Increase Awareness of the Heritage Foundation </li></ul></ul><ul><ul><li>Implement a Broad Based and On-going Strategy for Major Gift Giving </li></ul></ul><ul><ul><li>Implement an Operating Reserve of $1/sq Foot for Annual Repairs and Maintenance </li></ul></ul><ul><li>Promote Good Fiscal Management </li></ul><ul><ul><li>Audit Current Cost of Programs to Ensure Cost Recovery Fees are Adequate. </li></ul></ul><ul><ul><li>Reduce Costs of Current Programs Where Necessary </li></ul></ul>
    30. 30. Reinvesting Our Financial Resources Measurements of Success <ul><li>Increase the Number of Member Commitments to The Heritage Foundation Fund by 50 by 2014 </li></ul><ul><li>Increase Number of Pledges by 10% Per Year </li></ul><ul><li>Increase Number of Pledging Units From 49% of the Membership to 75% of the Membership </li></ul><ul><li>Grow Pledged Dollars 5% Annually </li></ul>
    31. 31. Next Steps <ul><li>Create an Implementation Team to Execute the Plan, Review Progress and Report On-going Results to the Council and the Church Membership </li></ul><ul><li>Charge the Clergy, Staff and Boards to Create Tactics to Implement This Plan </li></ul>
    32. 32. Q & A… Our vision for the next five years is…. To be a welcoming, loving and accepting Christian community challenging and engaging people of all ages and stages to grow spiritually through relevant worship, learning, fellowship and outreach