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5 Corporate cultures that inhibit designing creative solutions
 

5 Corporate cultures that inhibit designing creative solutions

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Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009

Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009

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5 Corporate cultures that inhibit designing creative solutions 5 Corporate cultures that inhibit designing creative solutions Presentation Transcript

  • 5 corporate cultures that inhibit designing creative solutions Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009 Wendy Castleman | Principal User Research Scientist | [email_address]
    • Design for various cultures
    in The impact of culture on designing
  • My World
  • Who am I? Design
  • Influences on Designer Creativity Personal character, personality and skills Physical environment Cultural environment
  • Cultural Environment
  • Team who could design creative solutions Personal character, personality and skills
  • In a place where team could design creative solutions… Physical environment
  • Ideal Cultural Environment for Designing Creative Solutions Perspectives Customer Input & Feedback This is fun! Cultural environment Iterative Prototypes
  • 5 Corporate Cultures…
    • Approval
    • Planning
    • Correct
    • Committee
    • Talk
    … that inhibit designing creative solutions
  • Culture of Approval belief that the best answers are high-up in the organization
  • Customer Input & Feedback There is no reason anyone would want a computer in their home. – Ken Olsen (founder of Digital Equipment Corporation) Culture of Approval: Radical Ideas get killed off too easily. Perspectives
  • Working with the culture of approval customers
  • Culture of Planning belief that you can always be successful if you strictly adhere to plans
  • Culture of Planning: Closed off to new ideas too soon. We are a software company Iterative Prototypes
  • Working with a culture of planning Plan -Experiment -Look for surprises
  • Culture of Correct belief that there is only one answer
  • Culture of Correct: Alternatives aren’t explored Iterative Prototypes
  • Working with the Culture of Correct believed correct should be wrong crazy might work another another another another another another
  • Culture of Committee where everyone must be on-board for things to move forward
  • Perspectives Culture of Committee: Fosters needless complexity and delay
  • Working with the Culture of Committee
  • Culture of Talk where employees are encouraged to tell others what their ideas are and why they are good before acting
  • Culture of Talk: Don’t test crazy ideas and don’t focus on the experience This isn’t fun! "Instead of focusing on the visual design, we'll focus on the interaction between the user and the machine.” – Nintendo Wii Team ( didn’t say ) Iterative Prototypes
  • Working with the Culture of Talk
  • No man is an island… - John Donne Perspectives Customer Input & Feedback This is fun! Iterative Prototypes
  • What can you do to make your culture a better place to design in?