THE POWER OF SOCIAL MEDIA FOR SCHOOL LEADERS IntegratED-Portland * February 18, 2013Bill Carozza • Principal – Harold Martin School, Hopkinton, NH • firstname.lastname@example.org Twitter: @wcarozza • Blog: billcarozza.com • Hashtag: #ipdx13
BIG PICTURE GOALS FOR TODAY• Leave with a vision on how you can use social media to: • Communicate with your Community • Communicate with your Staff • Develop Professionally with a PLN
SPECIFIC goals for today:• Establish why the use of social media (SM) and being a Connected Leader is a positive thing for school leaders. Encourage and inspire!• Be introduced to many Social Media possibilities.• Pick at least 2 in the three categories to learn in depth. (Comm. with staff, Comm. with community, Develop professionally)• Time schedule for today.
Quick Tweet • Pres. at IntegratED Conf in Portland, OR-Social Media for Admins. Pls tweet back how Twitter has been powerful 4u. #cpchat #edadmin #ipdx13
THE TOOLS:• Communicating with Staff ◦ Polleverywhere ◦ TodaysMeet ◦ Screencasting (Screenr) ◦ Blogging (Blogger) ◦ Web Sharing (Slidesharing and Padlet) ◦ Google Docs ◦ Wikis (Wikispaces)• Communicating with Community ◦ Twitter ◦ Podcasting (Audioboo, Garageband/Podomatic) ◦ Screencasting (Screenr) ◦ Blogging (Blogger) ◦ Photo Sharing (Flickr/Picasa) ◦ Web Sharing (Slidesharing and Padlet) ◦ Video Sharing (School Tube)• Your Professional Development ◦ Twitter ◦ RSS (Google Reader on Tablet or PC/Mac) ◦ Social Bookmarking (Diigo) ◦ Web Sharing (Slidesharing and Padlet)
ESTABLISHING THE RATIONALE FOR BEING A CONNECTED LEADER
Vic and Jean CarozzaIt’s all about relationships
Technology Credo • Technology initiatives have to improve upon the instructional, curricular, or assessment practices we already value.
Again…Will Richardson• The most sweeping change in our relationship with the Internet may not be as much with the ability to publish as it is the ability to share and connect and create with many, many others of like minds and interests.
You think the world has changed? 1989 Radio Shack Cell Phone Commercial
We have always had technology:From a Principal’s publication in 1815:“Students today depend on paper too much. Theydon’t know how to write on a slate without gettingchalk dust all over themselves. What will they dowhen they run out of paper?”From the National Teachers Association in 1905:“Students today depend too much on ink. They don’tknow how to use a pen knife to sharpen a pencil.Pen and ink will never replace the pencil.”
From Rural American Teacher 1928:“Students today depend upon store bought ink. They don’tknow how to make their own. When they run out of ink they willbe unable to write until their next trip to the settlement. This is asad commentary on modern education.”From PTA Gazette 1941:“Students today depend on those expensive fountain pens. Weparents must not allow them to wallow in such luxury and to thedetriment of their learning.”
From Federal Teachers 1950:“Ballpoint pens will be the ruin of education in our country.Students use these devices then throw them away. The valuesof thrift and frugality are being discarded. Businesses andbanks will never allow such expensive luxuries.”
Web 1.0• Static web pages• Using search engines• Surﬁng the web
Web 2.0• Web applications (as opposed to client or desktop based apps.)• User interaction• Facebook, Blogs, Twitter, Wikis• Users focus on ideas, creativity, collaboration• Technical know how-not as important • No need to know computer programming, e.g. HTML
POWER ofscreencasts • Can be used as brief training videos for parents or PD for teachers. • Combines your computer screen with voice. • Client software and web software • Easy web example: Screenr
Why Blog? • Writing requires reﬂection and greater understanding. • Blogging begins the cycle of collaboration. • Blogging encourages teachers and students to do the same. • A blog helps to build your school’s “brand”.
A case for Twitter • Twitter is your window to perhaps the highest quality content on the web. • It’s a free Web 2.0 microblogging service, 140 character max., and inspires you to read and learn. • It’s all about connections • Register at http://twitter.com
The Language of Twitter @: Reply sent to a speciﬁc personRT: Retweeting helps to spread great tweets to othersDM: Direct Message is like email-private to one person #: Hashtag parses Tweets to a single topic
Why Use Twitter? For Your Rapidly disseminate info School Create your Own PLN (ProfessionalProf. Growth Learning Network)
Getting started with Twitter • Head to twitter.com and set up an account. • Follow those who are here at the conference • Head to a favorite hashtag and start following those who write tweets you like. • You will start getting followers!
The problem• You have many web sites that you have love and have bookmarked. How do you organize them so that you can ﬁnd them again?• And...how do you ﬁnd good vetted educational web sites instead of searching through thousands on Google?
Solution-SocialBookmarking with Diigo * Organizes all of your web sites * Can set up vetted web sites groups for students * Can search for vetted web sites – more reliable than Google
Exercise: Your PD•Twitter•RSS (Google Reader on Tablet or PC/Mac)•Social Bookmarking (Diigo)• Links at billcarozza.com (workshop resources tab)