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THE POWER OF SOCIAL MEDIA FOR SCHOOL              LEADERS                     CMTC * November 27, 2012 Bill Carozza • Prin...
BIG PICTURE GOALS    FOR TODAY• Understand how social media can be used  to: • LEARN and CONNECT • COMMUNICATE
SPECIFIC goals for          today:•   Establish why the use of social media (SM)    and being a Connected Leader is a posi...
TodaysMeet
Quick Tweet •   Pres. at Christa McAuliffe Tech Conf in NH-Social     Media for Admins. Pls tweet back how Twitter has    ...
Vic and Jean CarozzaIt’s all about relationships
Technology Credo  • Technology tools should only be used if    they support our academic values.
Again…Will Richardson•   The most sweeping change in our    relationship with the Internet may not be as    much with the ...
You think the world has       changed?  1989 Radio Shack Cell Phone Commercial
What is Web 2.0?
Web 1.0•   Static web pages•   Using search engines•   Surfing the web
Web 2.0•   Web applications (as opposed to client or desktop    based apps.)•   User interaction•   Facebook, Blogs, Twitt...
In the Pre-Web 2.0 Age
SOCIAL MEDIA TOOLS
Twitter
I thought this was     Twitter...
A case for Twitter  • Twitter is your window to perhaps the    highest quality content on the web.  • It’s a free Web 2.0 ...
The Language of Twitter          @: Reply sent to a specific personRT: Retweeting helps to spread great tweets to othersDM:...
Why Use Twitter?  For Your                  Rapidly disseminate info   School                 Create your Own PLN (Profess...
Disseminating Info From Your School
DEVELOPING YOUR PLN (Personal Learning                Network)      Learn from other administrators           Links to blo...
HOW TO ACCESS TWITTER?Multi-Column-Tweetdeck, HootsuiteSingle Column-Twitter for Mac,Echofon Smartphone
It’s all about Hashtags         #cpchat        #edadmin         #edchat        #elemchat         #cmtc12          #ascd   ...
http://www.cybraryman.com/edhashtags.html
Getting started with      Twitter   • Head to twitter.com and set up an account.   • Follow those who are here at the     ...
Blogging
Why Blog?  • Writing requires reflection and greater    understanding.  • Blogging begins the cycle of collaboration.  • Bl...
connectedprinicipals.com
Collaborationthrough Blogcommenting
Getting your blog going in one day: BLOGGER
RSS Readers
RSS through the iPad      Reeder
Social Bookmarking Using Diigo
The problem
The problem•   You have many web sites    that you have love and    have bookmarked. How    do you organize them so    tha...
The problem•   You have many web sites    that you have love and    have bookmarked. How    do you organize them so    tha...
Solution-SocialBookmarking with Diigo           * Organizes all of your web sites   * Can set up vetted web sites groups f...
ScreencastsUsing Screenr
POWER ofscreencasts  • Can be used as brief training videos for    parents or PD for teachers.  • Combines your computer s...
PODCASTING             41
Podcasting can be with software as complex as          Garageband or Audacity...
Much simpler on the iOS Garageband app...or...
Even simpler with the iOS and Android app:               Audioboo
ResourcesAll resources can be found at billcarozza.com, click tab:                   “Workshop Resources”                E...
The Power of Social Media for School Leaders
The Power of Social Media for School Leaders
The Power of Social Media for School Leaders
The Power of Social Media for School Leaders
The Power of Social Media for School Leaders
The Power of Social Media for School Leaders
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The Power of Social Media for School Leaders

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  • TodaysMeet is collaborative blogging tool-definition of social media. Backchannel. We’ll use it for feedback, comments, questions during the presentation. HEAD TO THE SITE\n
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  • Dad-The seed was sown in WW II Okinawa in the East China Sea, with a 24 year old man stringing up antennas, running coaxial cables, and plugging in transmitters and receivers. sick near the end of his life-moved in-Internet was new. Wrote emails to my children stories across the room. Even then Dad knew that social media was all about relationships. \n
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  • Transcript of "The Power of Social Media for School Leaders"

    1. 1. THE POWER OF SOCIAL MEDIA FOR SCHOOL LEADERS CMTC * November 27, 2012 Bill Carozza • Principal – Harold Martin School • wcarozza@mac.com Twitter: @wcarozza • Blog: billcarozza.com • Hashtag: #cmtc12
    2. 2. BIG PICTURE GOALS FOR TODAY• Understand how social media can be used to: • LEARN and CONNECT • COMMUNICATE
    3. 3. SPECIFIC goals for today:• Establish why the use of social media (SM) and being a Connected Leader is a positive thing for school leaders. Encourage and inspire!• Review a number of SM possibilities.• Point you to resources for more information.• You make a decision to pick one SM tool to try.
    4. 4. TodaysMeet
    5. 5. Quick Tweet • Pres. at Christa McAuliffe Tech Conf in NH-Social Media for Admins. Pls tweet back how Twitter has been powerful for you. #cpchat #edadmin
    6. 6. Vic and Jean CarozzaIt’s all about relationships
    7. 7. Technology Credo • Technology tools should only be used if they support our academic values.
    8. 8. Again…Will Richardson• The most sweeping change in our relationship with the Internet may not be as much with the ability to publish as it is the ability to share and connect and create with many, many others of like minds and interests.
    9. 9. You think the world has changed? 1989 Radio Shack Cell Phone Commercial
    10. 10. What is Web 2.0?
    11. 11. Web 1.0• Static web pages• Using search engines• Surfing the web
    12. 12. Web 2.0• Web applications (as opposed to client or desktop based apps.)• User interaction• Facebook, Blogs, Twitter, Wikis• Users focus on ideas, creativity, collaboration• Technical know how-not as important • No need to know computer programming, e.g. HTML
    13. 13. In the Pre-Web 2.0 Age
    14. 14. SOCIAL MEDIA TOOLS
    15. 15. Twitter
    16. 16. I thought this was Twitter...
    17. 17. A case for Twitter • Twitter is your window to perhaps the highest quality content on the web. • It’s a free Web 2.0 microblogging service, 140 character max., and inspires you to read and learn. • It’s all about connections • Register at http://twitter.com
    18. 18. The Language of Twitter @: Reply sent to a specific personRT: Retweeting helps to spread great tweets to othersDM: Direct Message is like email-private to one person #: Hashtag parses Tweets to a single topic
    19. 19. Why Use Twitter? For Your Rapidly disseminate info School Create your Own PLN (ProfessionalProf. Growth Learning Network)
    20. 20. Disseminating Info From Your School
    21. 21. DEVELOPING YOUR PLN (Personal Learning Network) Learn from other administrators Links to blogs, articles Find collaborative solutions Backchanneling at conferences
    22. 22. HOW TO ACCESS TWITTER?Multi-Column-Tweetdeck, HootsuiteSingle Column-Twitter for Mac,Echofon Smartphone
    23. 23. It’s all about Hashtags #cpchat #edadmin #edchat #elemchat #cmtc12 #ascd #ascd13
    24. 24. http://www.cybraryman.com/edhashtags.html
    25. 25. Getting started with Twitter • Head to twitter.com and set up an account. • Follow those who are here at the conference • Head to a favorite hashtag and start following those who write tweets you like. • You will start getting followers!
    26. 26. Blogging
    27. 27. Why Blog? • Writing requires reflection and greater understanding. • Blogging begins the cycle of collaboration. • Blogging encourages teachers and students to do the same. • A blog helps to build your school’s “brand”.
    28. 28. connectedprinicipals.com
    29. 29. Collaborationthrough Blogcommenting
    30. 30. Getting your blog going in one day: BLOGGER
    31. 31. RSS Readers
    32. 32. RSS through the iPad Reeder
    33. 33. Social Bookmarking Using Diigo
    34. 34. The problem
    35. 35. The problem• You have many web sites that you have love and have bookmarked. How do you organize them so that you can find them again?
    36. 36. The problem• You have many web sites that you have love and have bookmarked. How do you organize them so that you can find them again?• And...how do you find good vetted educational web sites instead of searching through thousands on Google?
    37. 37. Solution-SocialBookmarking with Diigo * Organizes all of your web sites * Can set up vetted web sites groups for students * Can search for vetted web sites – more reliable than Google
    38. 38. ScreencastsUsing Screenr
    39. 39. POWER ofscreencasts • Can be used as brief training videos for parents or PD for teachers. • Combines your computer screen with voice. • Client software and web software • Easy web example: Screenr
    40. 40. PODCASTING 41
    41. 41. Podcasting can be with software as complex as Garageband or Audacity...
    42. 42. Much simpler on the iOS Garageband app...or...
    43. 43. Even simpler with the iOS and Android app: Audioboo
    44. 44. ResourcesAll resources can be found at billcarozza.com, click tab: “Workshop Resources” Email: wcarozza@mac.com Twitter: @wcarozza
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