Science Talk 2012: Social Media - Connecting Librarians

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Science Talk 2012: Social Media - Connecting Librarians

  1. 1. SOCIAL MEDIA: CONNECTING LIBRARIANSWILMA VAN DEN BRINKw.h.a.m.van.den.brink@hva.nlwww.jebibliotheek.nl http://nl.linkedin.com/pub/wilma-van-den-brink/7/108/451 @wbk500 1
  2. 2. Connecting to … Patrons Colleagues 2
  3. 3. Connecting Librarians 3
  4. 4. Connecting online? 4
  5. 5. What is Social Media? Connecting and sharing information with people on the internet 5
  6. 6. Social media: connect & share • Multimediale sharing: photo’s, films • Content sharing: blogs, wiki’s, documents • Sociale Networks: communication 6
  7. 7. Social media • Multimediale sharing: photo’s, films • Content sharing: blogs, wiki’s, documents • Sociale Networks: communication 7
  8. 8. Social media: social networking Why do people connect with each other on this network 8
  9. 9. 9
  10. 10. Personal photo’s What are you doing?Friends 10
  11. 11. 11
  12. 12. LinkedIN: business connection 12
  13. 13. LinkedIN: business connection Only invite people you know well and who know you 13
  14. 14. LinkedIN 14
  15. 15. Twitter: sharing interests 15
  16. 16. Twitter: sharing interests Well known actors 16
  17. 17. Twitter: sharing interests Organisations 17
  18. 18. Twitter: sharing interests (Inter)national colleagues 18
  19. 19. Sharing interests TwitterBusiness Relation Friend LinkedIN Facebook 19
  20. 20. Connecting with patrons -> TwitterOn Valentines Day 2012 archives, libraries and museums join forces ontwitter with #loveheritage Want to join us? http://bit.ly/wIhJXd 20
  21. 21. Connecting with patrons -> Twitter tweetOn Valentines Day 2012 archives, libraries and museums join forces ontwitter with #loveheritage Want to join us? http://bit.ly/wIhJXd 21
  22. 22. Twitter Talk Tweet to somebody @[name] message Forward a tweet from sombody to all your followers (= Retweet) RT @[name] original tweet Add a keyword to a tweet #[keyword] message 22
  23. 23. Twitter: tweet to somebody 23
  24. 24. Twitter: Retweet 24
  25. 25. Twitter: Keywords 25
  26. 26. 26
  27. 27. Connecting to … Patrons Colleagues 27
  28. 28. Twitter: Dutch Research Most interesting and Appreciated tweets:  News  Tips and tricks  Responces  Humor How? Links to articles and websites Source: Content Girls, Twitteronderzoek 2011; Guido Smit, Bachelor Research at Haagse Hogeschool 28
  29. 29. Twitter: from theory to practice 29
  30. 30. Twitter: from theory to practice 30
  31. 31. Twitter: from theory to practice 31
  32. 32. Twitter: from theory to practice 32
  33. 33. Twitter: most common mistakes Goal on Twitter: connect with patrons, but…  Twitter for libraries = newsletter  Mostly news about own library  Repeat tweets  Not following people back  Not much time for twittering 33
  34. 34. Twitter: What is your goal?  More viewers website and use of products, new patrons, reputation as an expert  Improve services by finding out what users want 34
  35. 35. Twitter: goals -> More viewers and reputation  Account Library Name  Great amount of followers  Many RT’s Large outreach 35
  36. 36. Twitter: goals -> More viewers and reputation  Follow people back  Proactive follow people and see if they follow you back: useqwitter.com, friendorfollow.com  Diversity in tweets: iBook Apple, book reviews, new publications, interviews autors, publishing your own book Twitter daily twuffer.com  15 minutes a dayBook: Kathy Dempsey, The Accidental Library marketer. 2009. 36
  37. 37. Twitter: goals -> More viewers and reputationSearching in database UL Utrecht via Twitter 37
  38. 38. Twitter: goals -> More viewers and reputationSearching in database UL Utrecht via Twitter 38
  39. 39. Twitter: goals -> More viewers and reputation 39
  40. 40. But… “#greatreading I liked “De witte Tijger” better, but I do recommend “de laatste man in de toren” by Aravind Adiga” “Have to return my books to the lib tomorrow. Has anyone a great tip for a book??!! Let me know” 40
  41. 41. “I am looking for a place to studyin Groningen. Public andUniversity Libraries are closed” 41
  42. 42. “Hello! Why didn’t anyone tell methat the stupid University Librarywas open yesterday and today.Even until 10 PM #daretoanswer” 42
  43. 43. Twitter: goals -> customer binding  Get to know patrons  Feedback on your products/services  Provide new library services Listen and communicate 43
  44. 44. Twitter: goals -> customer binding  Search for remarks and questions twitter.com/search-home, http://www.socialmention.com  Ask questions  Positive tone of voice  Meet-ups  Personalize the account (who is tweeting)  Invest time (for instance 3 hours a day) 44
  45. 45. Twitter: Customer binding “Why does the #UvA online Library always have to ruin my day?” 45
  46. 46. Twitter: Customer binding “@nnli Could you expain to me why the UvA Library ruined your day? Perhaps we could help :-)” 46
  47. 47. Twitter vs Facebook  46 % connect to less than 5 companies on Facebook…  But… deeper connection on Facebook: happy customers/feeling a connection  However… companies do not talk about the subjects their community wants to talk about Source: Research by Internet Agency Kittyhawk (Frankwatching.com) and research by Social Media Organisation: Social Embassy 47
  48. 48. Facebook:News fromthe library 48
  49. 49. Facebook: Fun topics, ask questions  49
  50. 50. Facebook: Why I love this book 50
  51. 51. Facebook: Why I love this book in 100 most beautiful words the English language 51
  52. 52. In short: Patrons What is your goal?  More viewers  Feedback, new services, bond Twitter: shared interest Facebook: friends network > fun things 52
  53. 53. Connecting to … Patrons Colleagues 53
  54. 54. Networking: face to face 54
  55. 55. Networking 2012  Meet colleagues online  Share knowledge  Get inspiration  Work together Conferences or meet-ups: bond 55
  56. 56. Networking: Twitter “What is the URL to a mindmap tool via internet which I do not have to download #daretoask” 56
  57. 57. Networking: Twitter 57
  58. 58. Networking: Twitter 58
  59. 59. Networking: Twitter “@jstaaks tried to make a manual for citing in APA 6: http://bit.ly/cyhxg8” 59
  60. 60. Networking: Twitter  Twitter: Who to Follow  Make a list on Twitter (max 20 lists per account)  http://twitter.com/followalibrary/lists 60
  61. 61. Networking: LinkedIn Groups 61
  62. 62. Networking: LinkedIn Groups 62
  63. 63. Social Media: Connecting Librarians  Which social network? Why do people connect? Twitter: shared interests: share news and knowledge, meet people, find out what is on their minds, chat with them Facebook: friends: bonding with your happy customers LinkedIn: business contacts: meet collegues  Goals  What do you want to achieve as an organisation?  How can Social Media help you to achieve it? 63
  64. 64. Set your goalDefine yourstrategyChoose yournetworkAnd invest thetime that isneeded 64
  65. 65. 65

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