Science Talk 2012: Social Media - Connecting Librarians

SOCIAL MEDIA: CONNECTING LIBRARIANSWILMA VAN DEN BRINKw.h.a.m.van.den.brink@hva.nlwww.jebibliotheek.nl http://nl.linkedin.com/pub/wilma-van-den-brink/7/108/451 @wbk500 1

Connecting to … Patrons Colleagues 2

Connecting Librarians 3

Connecting online? 4

What is Social Media? Connecting and sharing information with people on the internet 5

Social media: connect & share • Multimediale sharing: photo’s, films • Content sharing: blogs, wiki’s, documents • Sociale Networks: communication 6

Social media • Multimediale sharing: photo’s, films • Content sharing: blogs, wiki’s, documents • Sociale Networks: communication 7

Social media: social networking Why do people connect with each other on this network 8

Personal photo’s What are you doing?Friends 10

LinkedIN: business connection 12

LinkedIN: business connection Only invite people you know well and who know you 13

LinkedIN 14

Twitter: sharing interests 15

Twitter: sharing interests Well known actors 16

Twitter: sharing interests Organisations 17

Twitter: sharing interests (Inter)national colleagues 18

Sharing interests TwitterBusiness Relation Friend LinkedIN Facebook 19

Connecting with patrons -> TwitterOn Valentines Day 2012 archives, libraries and museums join forces ontwitter with #loveheritage Want to join us? http://bit.ly/wIhJXd 20

Connecting with patrons -> Twitter tweetOn Valentines Day 2012 archives, libraries and museums join forces ontwitter with #loveheritage Want to join us? http://bit.ly/wIhJXd 21

Twitter Talk Tweet to somebody @[name] message Forward a tweet from sombody to all your followers (= Retweet) RT @[name] original tweet Add a keyword to a tweet #[keyword] message 22

Twitter: tweet to somebody 23

Twitter: Retweet 24

Twitter: Keywords 25

Connecting to … Patrons Colleagues 27

Twitter: Dutch Research Most interesting and Appreciated tweets:  News  Tips and tricks  Responces  Humor How? Links to articles and websites Source: Content Girls, Twitteronderzoek 2011; Guido Smit, Bachelor Research at Haagse Hogeschool 28

Twitter: from theory to practice 29

Twitter: most common mistakes Goal on Twitter: connect with patrons, but…  Twitter for libraries = newsletter  Mostly news about own library  Repeat tweets  Not following people back  Not much time for twittering 33

Twitter: What is your goal?  More viewers website and use of products, new patrons, reputation as an expert  Improve services by finding out what users want 34

Twitter: goals -> More viewers and reputation  Account Library Name  Great amount of followers  Many RT’s Large outreach 35

Twitter: goals -> More viewers and reputation  Follow people back  Proactive follow people and see if they follow you back: useqwitter.com, friendorfollow.com  Diversity in tweets: iBook Apple, book reviews, new publications, interviews autors, publishing your own book Twitter daily twuffer.com  15 minutes a dayBook: Kathy Dempsey, The Accidental Library marketer. 2009. 36

Twitter: goals -> More viewers and reputationSearching in database UL Utrecht via Twitter 37

Twitter: goals -> More viewers and reputationSearching in database UL Utrecht via Twitter 38

Twitter: goals -> More viewers and reputation 39

But… “#greatreading I liked “De witte Tijger” better, but I do recommend “de laatste man in de toren” by Aravind Adiga” “Have to return my books to the lib tomorrow. Has anyone a great tip for a book??!! Let me know” 40

“I am looking for a place to studyin Groningen. Public andUniversity Libraries are closed” 41

“Hello! Why didn’t anyone tell methat the stupid University Librarywas open yesterday and today.Even until 10 PM #daretoanswer” 42

Twitter: goals -> customer binding  Get to know patrons  Feedback on your products/services  Provide new library services Listen and communicate 43

Twitter: goals -> customer binding  Search for remarks and questions twitter.com/search-home, http://www.socialmention.com  Ask questions  Positive tone of voice  Meet-ups  Personalize the account (who is tweeting)  Invest time (for instance 3 hours a day) 44

Twitter: Customer binding “Why does the #UvA online Library always have to ruin my day?” 45

Twitter: Customer binding “@nnli Could you expain to me why the UvA Library ruined your day? Perhaps we could help :-)” 46

Twitter vs Facebook  46 % connect to less than 5 companies on Facebook…  But… deeper connection on Facebook: happy customers/feeling a connection  However… companies do not talk about the subjects their community wants to talk about Source: Research by Internet Agency Kittyhawk (Frankwatching.com) and research by Social Media Organisation: Social Embassy 47

Facebook:News fromthe library 48

Facebook: Fun topics, ask questions  49

Facebook: Why I love this book 50

Facebook: Why I love this book in 100 most beautiful words the English language 51

In short: Patrons What is your goal?  More viewers  Feedback, new services, bond Twitter: shared interest Facebook: friends network > fun things 52

Connecting to … Patrons Colleagues 53

Networking: face to face 54

Networking 2012  Meet colleagues online  Share knowledge  Get inspiration  Work together Conferences or meet-ups: bond 55

Networking: Twitter “What is the URL to a mindmap tool via internet which I do not have to download #daretoask” 56

Networking: Twitter 57

Networking: Twitter 58

Networking: Twitter “@jstaaks tried to make a manual for citing in APA 6: http://bit.ly/cyhxg8” 59

Networking: Twitter  Twitter: Who to Follow  Make a list on Twitter (max 20 lists per account)  http://twitter.com/followalibrary/lists 60

Networking: LinkedIn Groups 61

Networking: LinkedIn Groups 62

Social Media: Connecting Librarians  Which social network? Why do people connect? Twitter: shared interests: share news and knowledge, meet people, find out what is on their minds, chat with them Facebook: friends: bonding with your happy customers LinkedIn: business contacts: meet collegues  Goals  What do you want to achieve as an organisation?  How can Social Media help you to achieve it? 63

Set your goalDefine yourstrategyChoose yournetworkAnd invest thetime that isneeded 64

Science Talk 2012: Social Media - Connecting Librarians

by Wilma van den Brink

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