Here is the slide deck for the 2-22-13 class session.

1. Donuts and
Inbound Marketing
Friday, February 22, 13

2. How to Ask Questions
Friday, February 22, 13

3. Your Presenters Today
Dane Jackson, Digital Marketing Strategist
Friday, February 22, 13

4. The Whole Brain Group
Delivers premium design & digital
marketing services to growing companies,
using strong in-house technical expertise
and a results-driven process.
Friday, February 22, 13

5. What we do
Friday, February 22, 13

6. What we do
PPC & Keyword Strategy Tech Support
Social Media Google Analytics
Video
Engagement HubSpot
SEO Integrated Digital
Blogging
Mobile Apps
Training WordPress Development
Content Strategy Marketing
Pay-Per-Click Social Media Strategy
Google AdWords Reporting
Web Design
Design
Results Monitoring Lead Generation
Friday, February 22, 13

7. Our Difference
• Technology is in our company DNA
• We love to collaborate
• We are perfectionists at heart
• Process makes us happy
• Results make us even happier
Friday, February 22, 13

8. Our Team
Right Brain (Creative) + Left Brain (Geeky) =
Whole Brain Goodness!
Friday, February 22, 13

9. And now the basics...
• What is inbound marketing?
• Why is it important to your business?
• How do I get started?
• What is the key to a successful inbound marketing strategy?
• What are the techniques too draw qualified customers?
Friday, February 22, 13

10. What is inbound marketing?
• Traditional Marketing versus Inbound
Marketing
• Educated prospects
• Lead nurturing and ready to buy prospects
• Cost versus rewards
Friday, February 22, 13

11. Content marketing is part of
an overall marketing strategy
Content Marketing means creating and freely
sharing informative content as a means of
converting prospects into customers and
customers into repeat buyers.
- Copyblogger
Source: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5
Friday, February 22, 13

12. Smart Marketing Process: Strategy
• Define your audience
• Analyze your competition
• Align your company & marketing goals
• Do your research
• Outline a plan: content, social media,
SEO, pay-per-click ads
• Define metrics for success
• Establish 3-4 priorities per quarter
Friday, February 22, 13

13. Smart Marketing Process: Strategy
• Define your audience
• Analyze your competition
• Align your company & marketing goals
• Do your research
• Outline a plan: content, social media,
SEO, pay-per-click ads
• Define metrics for success
• Establish 3-4 priorities per quarter Annually
Friday, February 22, 13

14. Smart Marketing Process: Execution
• Develop a monthly content calendar
• Keep priorities & goals in mind
• Monitor, respond, engage
• Follow your plan
• Marketing Scorecard
• Track leads, conversions, and web traffic
Friday, February 22, 13

15. Smart Marketing Process: Execution
• Develop a monthly content calendar
• Keep priorities & goals in mind
• Monitor, respond, engage
• Follow your plan
• Marketing Scorecard
• Track leads, conversions, and web traffic
Monthly
Friday, February 22, 13

16. Smart Marketing Process: Evolution
• Standard reports to track results
• Review priorities & results
• What’s working, what’s not working
• Stay focused
• Be patient
• Evolve your tactics
• Set new priorities each quarter
Friday, February 22, 13

17. Smart Marketing Process: Evolution
• Standard reports to track results
• Review priorities & results
• What’s working, what’s not working
• Stay focused
• Be patient
• Evolve your tactics
• Set new priorities each quarter Quarterly
Friday, February 22, 13

18. How to get started
Source: http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5
Friday, February 22, 13

19. Step 1: Define your ideal customer
Who are you trying to reach?
What do they care about?
What pains to they need to solve?
Friday, February 22, 13

20. Step 2: Examine your competitors
What content are they creating?
What content are they NOT creating?
How can you set yourself apart?
Friday, February 22, 13

21. Step 3: Define your authentic brand & voice
What kind of vibe do you want to give off?
What makes you different?
What do you want people to feel when
they interact with your brand?
Friday, February 22, 13

22. Step 4: Do some keyword research
What are people searching for?
What questions are they asking?
What keywords & phrases should
https://adwords.google.com/select/KeywordToolExternal you be using in your content?
Friday, February 22, 13

23. Step 5: Develop content that showcases your expertise
How can you educate your buyers?
What tools can you give them?
✴ Blog posts ✴ Resource center
✴ Checklists ✴ Webinars
✴ eBooks ✴ Videos
✴ Infographics ✴ Slide shows
What content do you already have?
Can you repurpose it & give it new
life?
Friday, February 22, 13

24. Step 6: Develop offers that will attract your ideal customers
What are people looking for at each
stage of the buying cycle?
1. Just looking or casually interested
2. Actively shopping & considering options
3. Ready to purchase or talk to someone
Friday, February 22, 13

25. Step 7: Capture contact information with landing pages
• Keep forms & content simple
• Language should match CTA
• Show visitors what they’re
getting
• Encourage social sharing
Friday, February 22, 13

26. Step 8: Drive traffic, cultivate relationships and build trust
•Blogging
•Social Media
•Lead Nurturing
Friday, February 22, 13

27. Blog Engine
Blogging: Keep writing about topics that will
attract & educate your ideal customer
✴ Use keywords ✴ Encourage social
✴ Include calls to action sharing
✴ Keep content readable ✴ Be mobile friendly
Friday, February 22, 13

28. Social Engine
Social Media: Promoting content and sharing your
posts is effective tactic to drive traffic to your content.
✴ Use keywords ✴ Encourage social
✴ Include calls to action sharing
✴ Keep content readable ✴ Utilize relevant
✴ Be mobile friendly hashtags
Friday, February 22, 13

29. Lead Nurturing Engine
Lead Nurturing: Re-engage prospects with
content offers tailored to their interests
✴ Traditional sales
✴ Email Marketing
✴ In-person
tactics
✴ Be mobile friendly
networking
Friday, February 22, 13

30. Step 9: Work your plan & evolve your tactics
Track your results
Optimize your efforts
Stop doing things that aren’t
working
Do more of the things that ARE
working!
Friday, February 22, 13

31. Follow a Smart Process
✓ Save time
✓ Stay on track
✓ Focus on measurable results
Friday, February 22, 13

32. Where Do I Start?
Decide on your overall goals
Do your research (audience, competitors)
Document your strategy
Inventory what you already have
Start creating!
Friday, February 22, 13

33. Talk to us
Whole Brain Group
info@thewholebraingroup.com
http://twitter.com/wholebraingroup
http://www.facebook.com/wholebraingroup
Friday, February 22, 13

34. Now What?
Friday, February 22, 13

35. Download our Blogging Checklist
The Sensible Blogging Checklist for Businesses
Follow our simple suggestions to create an effective blogging strategy.
• Define your goals and audience
• Plan your content strategy
• Make sure your blog is user-friendly
• Optimize your posts for search
• Encourage engagement & content circulation
Scan QR code with your smartphone
to request our eBook
http://www.thewholebraingroup.com/sensible-blogging-checklist-infographic/
Friday, February 22, 13

36. Download our Free eBook
The Essential Step-by-Step Guide to Internet Marketing
Whether your business is just getting started with internet marketing or you just want to
brush up on the basics, this eBook can serve as your essential guide to setting up and
implementing a successful internet marketing strategy, step-by-step!
You will learn how to:
✓ Implement a keyword strategy
✓ Optimize your website & get found on search engines
✓ Create awesome shareable content
✓ & much more
http://info.thewholebraingroup.com/free-internet-marketing-ebook-request
Scan QR code with your smartphone
to request our eBook
The Step-by-Step Internet Marketing Guide is brought to you by
The Whole Brain Group & HubSpot to help your business achieve success online.
Friday, February 22, 13

37. Request a free consultation
Your free 30-minute consultation
will help you identify problem
Talk to a Whole Brain Group expert about how your company can
areas, and identify next steps for
develop, manage, and execute complex web marketing strategies taking your digital marketing to
with a strong focus on goals such as: the next level.
✓ Getting more qualified leads
✓ Getting measurable results from your marketing investment
✓ Launching a new product or service
✓ Standing out from the competition
http://info.thewholebraingroup.com/request-a-free-marketing-consultation
Scan QR code with your smartphone
to request our eBook
Friday, February 22, 13