CSR 2.0 (updated): Towards Transformative Business
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This presentation by Dr Wayne Visser briefly maps the past, present and future of corporate sustainability and responsibility, or CSR. It begins by defining CSR and introducing a four-part DNA Model, ...
This presentation by Dr Wayne Visser briefly maps the past, present and future of corporate sustainability and responsibility, or CSR. It begins by defining CSR and introducing a four-part DNA Model, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for measuring CSR 2.0. It goes on to examine the evolution and current state of CSR, using Visser's five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are called CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. The metaphor of 1.0 and 2.0 is explained as an appropriate analogy for the changes needed in CSR, drawing parallels with the evolution of Web 1.0 to Web 2.0. Visser argues that CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. Three reasons for this failure are examined, namely the incremental, peripheral and uneconomic nature of CSR 1.0 approaches. The presentation goes on to explore the emergent CSR 2.0 in detail by elaborating on five principles underlying this new approach, including: creativity, scalability, responsiveness, glocality and circularity. Each principle is explained conceptually, as well as illustrated with progressive case studies.
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