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Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
Using WordPress to build your brand and telling your start up story
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Using WordPress to build your brand and telling your start up story

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WordCamp Raleigh - Using word press to build your brand and telling your start up story

WordCamp Raleigh - Using word press to build your brand and telling your start up story

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  • Wayne Sutton 

    Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.

    Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services.
    I’ve been blogging for over over 7 years
    Lawrence Ingraham
    Lawrence Ingraham, Founder/Lead Developer for TriOut.


  • Thanks & Q&A
    How many have been blogging for over 2yrs?
    Who’s on Twitter?
    Been on twitter for more than 1yr?
    Who is not on Facebook?
    Who does not have a blog now?
    Who is not using WordPress now?
  • Session Goals:

    Customizing WordPress to complete your overall web presence.
    Finding the best theme personality
    Making WordPress your social web home-base
    TriOut
    Creating content a strategies 
    Using WordPress as your lead generation tool

  • Why WordPress?

    Open source
    Easy to use
    Very customizable
    You can own the data
    WordPress can be a social network
    You can control the features
    CMS/Content publishing
    Plugins
    SEO friendly out of the box
    Blogging at it’s best

    Blogs are ranking hire that traditional content
    hupspot blog vs salesforce
    mashbale blog vs cnn

  • Sites using WordPress that don’t look like blogs
    http://www.slconstantia.com
    http://joystickgenerals.com
    http://www.fabricadecaricaturas.com/
  • Topic:
    Find a Host ( 1click install)
    Create a Contest Strategy
    Make a list of blogging topics
    Find a WordPress Theme to fit your site goals and personality    
    Marketing strategy
    Setup analytics



  • Why you want to build your brand?
    Find a Job
    Get Client work
    Speaking engagements
    You want to become Famous
    You want to be an industry expert in your field


    Everyone has a brand
    Word of mouth is still the # 1 way to share information/marketing
    Offline networking is very important and underrated
    Socialize your content but don’t over do it

  • Using various, widgets, social media tools and plugins you can turn your blog into a social network .
  • Using social media is a great way to build relationships and share your blog.

    So you have your identity, your social media profiles are all setup, your sites, your brand is clear, nice design, what’s next?
    You need to manage your personal brand as if you’re running a social media campaign for a client.
    Use the free tools, google alerts; decide your voice, your message and be consistent.
    Setup your privacy filters, when you decide how are you going to use certain social networks.

    Photo: http://www.flickr.com/photos/fredcavazza/2564571564/
  • Let’s look at what the 2010 web is predicted to be via Robert Scoble.

    The reason I bring this up is because even in the 2010 a lot of the content can and will happen around your blog, but it’s up to you to create the content and post to your blog.

    The 2010 web graphic via Robert Scoble
    http://friendfeed.com/search?q=robert+scoble+2010&start=30


  • making your blog social:
    Subscribe
    Email Newsletter
    easy to share
    connect with others
    build a community

  • Google should find you
    Your Blog Should rank hire than your social profiles
    everything should be linking back to your blog

    Your twitter any other social account should not rank hire than your blog and is not more important
  • The Past
    Post ( hoped someone would find it)
    Started using social bookmarks
    Email Newsletters (blast)
    Blog networks (9Rules, NCBlogs.com)
    Message boards
    RSS Reader
    Offline Blogger Meetups

    The present
    We tweet our blog urls
    Record videos (video comments)
    Share our feeds in our RSS reader
    Share our feeds inside of social networks
    Social Network Blast (ping.fm, hellotxt)
    Social Comments
    Real Time updates
    One sign-in
    Friend Connect


    The Future?


  • What is TriOut?
    Location Based Startup
    History
    Started blogging before launch

       What is TriOut (history
        Why blogging is important for startups?
        How TriOut blogs
        Other Startups using WordPress


  • Blog: http://tri-out.com/blog
    Website: http://TriOutNC.com

  • Will blogs go geo? Yes

    Why? To find local geo related content

    To find friends/community/ networking




  • Contest Strategy
        Consistent
        SEO
        Who is your audience
        Lead Generation



  • SocialWayne.com

    info@socialwayne.com
    @WayneSutton
    919-816-2230

    Lawrence Ingraham
    @LawPower
    Law@TriOutNC.com

    @TriOut
    http://TriOutNC.com

  • Transcript

    1. Using WordPress To Build Your Brand and Telling Your Start-up Story Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    2. Introductions Wayne Sutton Lawrence Ingraham Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    3. Thank You Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    4. Session Goals Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    5. Why WordPress? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    6. Examples http://www.fabricadecaricaturas.com/ http://www.slconstantia.com/ http://joystickgenerals.com/ Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    7. Getting Started Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    8. Building Your Brand Word of mouth is still #1 Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    9. Making your Blog Social Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    10. Making your Blog Social Text http://www.flickr.com/photos/fredcavazza/2564571564/
    11. 2010 WEB: VIA ROBERT SCOBLE Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    12. Making your Blog Social Connect with others Subscribe Subscribe and about Build a community Easy to share post Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    13. Your Blog Should rank hire than your social profiles Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    14. THE PAST, THE PRESENT & THE FUTURE OF PROMOTING YOUR BLOG The Past The Present •Post ( hoped someone would find it) •We tweet our blog urls •Started using social bookmarks •Record videos (video comments) •Email Newsletters (blast) •Share our feeds in our RSS reader •Blog networks (9Rules, NCBlogs.com) •Share our feeds inside of social networks •Message boards •Social Network Blast •RSS Reader •Social Comments •Offline Blogger Meetups •Real Time updates •One sign-in •Friend Connect The Future? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    15. THE PAST, THE PRESENT & THE FUTURE OF PROMOTING YOUR BLOG The Past The Present •Post ( hoped someone would find it) •We tweet our blog urls •Started using social bookmarks •Record videos (video comments) •Email Newsletters (blast) •Share our feeds in our RSS reader •Blog networks (9Rules, NCBlogs.com) •Share our feeds inside of social networks •Message boards •Social Network Blast •RSS Reader •Social Comments •Offline Blogger Meetups •Real Time updates •One sign-in •Friend Connect The Future? ? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    16. Using WordPress to Tell your Startup Story The TriOut Story http://TriOutNC.com http://tri-out.com/blog/ Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    17. Examples Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    18. Will blogs go Geo? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    19. Building your brand starts with your goals and strategy. Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
    20. info@socialwayne.com @WayneSutton 919-816-2230 Lawrence Ingraham @LawPower Law@TriOutNC.com @TriOut http://TriOutNC.com

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