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Personal Branding with social media 101
 

Personal Branding with social media 101

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Triangle AMA’s August luncheon: ‘Building Your Personal Brand Through Social Media presentation.

Triangle AMA’s August luncheon: ‘Building Your Personal Brand Through Social Media presentation.

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  • Triangle AMA’s August luncheon: ‘Building Your Personal Brand Through Social Media
  • Identity <br /> We&apos;re talking about personal branding, but where does personal branding start? <br /> It starts with your online identity. <br /> Everyone has an online identity rather you realize it or not, you have a community, you engage with people online in various social networks with your friends, coworkers ect. <br /> Photo via: http://www.flickr.com/photos/kaiiit/3488566883/
  • It&apos;s up to you to manage your own online identity. <br /> You need manage your presence, what the search engines results deliver about you. <br /> You need to decide if your presence online is going to be you the person who works for company xyz or just you the person. <br /> As a company you need to decide if it&apos;s going to be an person representing the company or the company <br /> You want your social profiles to be current <br /> http://www.flickr.com/photos/day_c/5745658/
  • While controlling your voice, its still is and always will be about content <br /> I&apos;ve said this before at previous talks but by now you should have your own domain name, even if it&apos;s just a place holder linking to your company profile. <br /> People will search for you, and when they do, will they find your facebook profile, twitter name, blog, or your company work bio? <br /> All that is up to you and for you to manage your content. You want to create and control the content online. <br /> <br /> <br /> http://www.flickr.com/photos/7855449@N02/2781252970/
  • Design matters, A lot of people don&apos;t talk about design when it comes to social media or personal branding but it matters. <br /> Would you buy something from a site that looked like it was created in 1999 or 2009? <br /> First impression counts in personal branding, Online and offline. <br /> You want your content to look clean and professional, even if it&apos;s your twitter background, blog etc <br /> <br /> http://www.flickr.com/photos/marcoescobedo/2806417207/
  • Speaking of twitter and design, here&apos;s two before and after avatars . The 1st one is Jeff Cohen @dgtlpapercuts , he has the mean mug, beard in the 1st photo and at a tweetup someone saw him in person and tweeted, @dgtlpapercuts is not as badass in person as he looks like in his avatar. <br /> <br /> The second one is Chris Owens, @Ocell on twitter, he&apos;s a NCSU grad doing a product design internship at Dell in Austin, TX for 6mths. Just 2 days ago he went from the OC sign to his face and was asking what did we think on twitter. Now Ocell is in a new city, possibly looking for a job, attending various meetups, active on twitter, foursquare, brightkite etc and what would be a better "avatar for him? The face! Online personal branding matters in offline networking. <br /> <br /> http://twitter.com/dgtlpapercuts <br /> & <br /> http://twitter.com/ocell
  • Even myself, I&#x2019;ve had the avatar wayne created back in 2005 or 2006 and used it for my social networking profiles until 2009. Then I wanted something different. So I switched to business/serious Wayne as I saw the landscape changing. I have people walking up to me saying &#x201C;are you wayne sutton, in various cities at tech events &#x201C; etc, why because of my personal brand, the content I created online, the use of tools and the voice I&#x2019;ve establish as someone who&#x2019;s understand social media, video, etc <br /> To the point I&#x2019;m standing in-front of you today. <br /> <br /> http://twitter.com/waynesutton <br /> http://twitter.com/triangleama/statuses/3166756329
  • So you have your identity, your social media profiles are all setup, your sites, your brand is clear, nice design, what&#x2019;s next? <br /> You need to manage your personal brand as if you&#x2019;re running a social media campaign for a client. <br /> Use the free tools, google alerts; decide your voice, your message and be consistent. <br /> IT was reported yesterday that 45% of employers look up social profiles, facebook, twitter, etc before they hire someone & 11% are going to start soon. My question is why doesn&#x2019;t every company look up social profiles already? <br /> Also you need setup your privacy filters, when you decide how are you going to use certain social networks. <br /> <br /> http://www.flickr.com/photos/fredcavazza/2564571564/
  • As we talk about personal branding using social media whether it&#x2019;s a person, company etc. At the end of the day you want to get noticed. You&#x2019;re online, you&#x2019;re tweeting, blogging, you have a new book coming out, etc. sending press releases, You want to get noticed. How do you do that? <br /> You establish, your identity, create content, have a nice design, use the tools, measure the success and failures and do something Awesome! <br /> <br /> http://www.flickr.com/photos/andrewbu/3748259394/
  • Wayne Sutton <br /> http://wayne-sutton.com <br /> http://socialwayne.com <br /> @WayneSuttoninfo@socialwayne.com
  • Triangle AMA&#x2019;s August luncheon: &#x2018;Building Your Personal Brand Through Social Media

Personal Branding with social media 101 Personal Branding with social media 101 Presentation Transcript

  • Building Your Personal Brand Through Social Media
  • http://www.flickr.com/photos/kaiiit/3488566883/ Identity
  • http://www.flickr.com/photos/day_c/5745658/ You
  • Text http://www.flickr.com/photos/7855449@N02/2781252970/ Content
  • Text http://www.flickr.com/photos/marcoescobedo/2806417207/ Design
  • @Dgtlpapercuts @Ocell Avatars
  • Avatars
  • Text http://www.flickr.com/photos/fredcavazza/2564571564/ Social Media
  • Text http://www.flickr.com/photos/andrewbu/3748259394/ Awesome
  • info@socialwayne.com @WayneSutton 919-816-2230
  • Building Your Personal Brand Through Social Media