Location Based Marketing presentation for Triangle AMA Social Media Boot Camp
Location Based Marketing presentation for Triangle AMA Social Media Boot Camp
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Location Based Marketing in 2010
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Business Development / Marketing Strategist, TriOut
Partner, OurHashtag
Blog: SocialWayne.com
LBS: TriOutNC.com
TriOut is a hyper-local, location-based startup.
We're based in Raleigh, NC. Founded by Lawrence Ingraham.
TriOut goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited, so you can explore the Triangle.
TriOut also provide business intelligence and location-based marketing strategies.
You can check-in at various locations and events in the Triangle to earn points, badges and receive discounts or free products from our partners.
TriOut is a hyper-local, location-based startup.
We're based in Raleigh, NC. Founded by Lawrence Ingraham.
Our goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited so you can explore the Triangle.
TriOut also provide business intelligence and location-based marketing strategies.
You can check-in at various locations and events in the Triangle to earn points, badges and receive discounts or free products from our partners.
Awards/badges/specials/coupons
Near by
Search results
Email/Push notifications
Latitude and Longitude
LBA - Location Based Applications
LBA - Location Based Advertising
LBS - Location Based Services
LBG - Location Based Games
RFID Radio-frequency identification
SMS - Short Message Service
SMS - Social Mapping Service
Key Holders, Mayors and Dukes
Social Networking Service
Augmented Reality
Geo-Fence
Check-in
Badges
Virtual Currency
Coupons / Specials
Societies
Points
Rewards
Leaderboard
Bar Codes
QR Codes
Places
Privacy
Nearby
TriOut - Golden Coral, Cary
Check-in and receive 50% off your meal
TriOut - Dairy Queen Morrisville
Buy One Medium Blizzard, Get the Second Free by checking and showing Badge
TriOut - The Pit BBQ
Keyholder "Mayor" free desert by checking in
Gowalla - NJ Nets
Check-in at various locations to find virtual tickets and other prizes
Foursquare - Starbucks
The Mayor receives $1 discount on a Frappucino
MyTown - Powermat
Check-in at Best Buy, Target etc, enter contest to win Powermat devices
Google Latitude - Sprint
Sponsored listing on nearby search results
Whrrl - Murphy USA
Check--in at a Murphy location to receive special offers
Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group)
Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit)
TriOut - Golden Coral, Cary
Check-in and receive 50% off your meal
TriOut - Dairy Queen Morrisville
Buy One Medium Blizzard, Get the Second Free by checking and showing Badge
TriOut - The Pit BBQ
Keyholder "Mayor" free desert by checking in
Gowalla - NJ Nets
Check-in at various locations to find virtual tickets and other prizes
Foursquare - Starbucks
The Mayor receives $1 discount on a Frappucino
MyTown - Powermat
Check-in at Best Buy, Target etc, enter contest to win Powermat devices
Google Latitude - Sprint
Sponsored listing on nearby search results
Whrrl - Murphy USA
Check--in at a Murphy location to receive special offers
Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group)
Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit)
TriOut - Golden Coral, Cary
Check-in and receive 50% off your meal
TriOut - Dairy Queen Morrisville
Buy One Medium Blizzard, Get the Second Free by checking and showing Badge
TriOut - The Pit BBQ
Keyholder "Mayor" free desert by checking in
Gowalla - NJ Nets
Check-in at various locations to find virtual tickets and other prizes
Foursquare - Starbucks
The Mayor receives $1 discount on a Frappucino
MyTown - Powermat
Check-in at Best Buy, Target etc, enter contest to win Powermat devices
Google Latitude - Sprint
Sponsored listing on nearby search results
Whrrl - Murphy USA
Check--in at a Murphy location to receive special offers
Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group)
Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit)
Customers behavior patterns
Social Sharing
Business intelligence
Brand Loyalty
Platform Data
Build relationships
Check-in cheating
Time (business & consumer)
Education
Correct location data
Mobile Devices (not everyone has a smartphone)
Usability
Applications
Creating elitist
Niche
flickr photo http://www.flickr.com/photos/exfordy/1184487050/ by exfordy on flickr
Brightkite
Booyah / MyTown
BlockChalk
Google Latitude
Foursquare
Gowalla
graffiti geo
Loopt
Mobcast
nextstop
OpenPlayce
Rally
Rummble
stalqer
Double Dutch
Urbankite
Whrrl
Yelp
Scoop
AroundMe
Moximity
Gypsii
pegshot
Check.in
Browsers are now check-in applications too with HTML5
The agency:
To educate your clients on location based marketing, applications and use along with existing promotion or launch campaigns that will be valuable for both the business and consumer
The Business
Create valuable location based campaigns for both the business and the consumer that increase sales, customer retention or current promotion
The Startup
Use location-based marketing for brand awareness and networking/
The Consumer
To take advantage of location based promotions and share user generated content of locations they have visited.
The check-in cheater
A user who checks at places they are they are not physically at or close enough to matter
The fanboy
Check-in everywhere, collect badge and points and try to look cool and eat/drink for free.
flickr http://www.flickr.com/photos/ferran-jorda/2188887967/ by Ferran.
Do people check into my location now?
Who is my target Audience?
What's the incentive for the customer?
What is my goal?
What LBS does my customers and local community use now?
How and where will I market my LBM promotion online and offline?
Can I build a GEO targeted community around my business?
How will I measure the check-in, website traffic and sales?
How long will the location-based promotion last and change?
Will my promotion make customers come back for more?
Who am in excluding by offering a check-in special?
Create an compelling promotion for your customers
Consider influencer rewards and return on visit rewards
Educate your staff
Create LBM employee guidelines or add to existing social media/employee policy
Encourage post check-in engagement
Create opportunities for social sharing
Measure, track and verify everything
Flickr photo: http://www.flickr.com/photos/mhaithaca/2839472215/ by mhaithaca
Business Development / Marketing Strategist, TriOut
Partner, OurHashtag
Blog: SocialWayne.com
LBS: TriOutNC.com