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Location Based Marketing in 2010
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Location Based Marketing presentation for Triangle AMA Social Media Boot Camp

Location Based Marketing presentation for Triangle AMA Social Media Boot Camp

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  • Wayne Sutton (@WayneSutton) <br /> Business Development / Marketing Strategist, TriOut <br /> Partner, OurHashtag <br /> Blog: SocialWayne.com <br /> LBS: TriOutNC.com <br /> <br /> <br />
  • 3 What is TriOut? <br /> TriOut is a hyper-local, location-based startup. <br /> We&apos;re based in Raleigh, NC. Founded by Lawrence Ingraham. <br /> TriOut goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited, so you can explore the Triangle. <br /> TriOut also provide business intelligence and location-based marketing strategies. <br /> You can check-in at various locations and events in the Triangle to earn points, badges and receive discounts or free products from our partners. <br /> <br />
  • 3 What is TriOut? <br /> TriOut is a hyper-local, location-based startup. <br /> We&apos;re based in Raleigh, NC. Founded by Lawrence Ingraham. <br /> Our goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited so you can explore the Triangle. <br /> TriOut also provide business intelligence and location-based marketing strategies. <br /> You can check-in at various locations and events in the Triangle to earn points, badges and receive discounts or free products from our partners. <br /> <br />
  • Checking in <br /> Awards/badges/specials/coupons <br /> Near by <br /> Search results <br /> Email/Push notifications <br /> <br />
  • GPS - Global Positioning System <br /> Latitude and Longitude <br /> LBA - Location Based Applications <br /> LBA - Location Based Advertising <br /> LBS - Location Based Services <br /> LBG - Location Based Games <br /> RFID Radio-frequency identification <br /> SMS - Short Message Service <br /> SMS - Social Mapping Service <br /> Key Holders, Mayors and Dukes <br /> Social Networking Service <br /> Augmented Reality <br /> Geo-Fence <br /> Check-in <br /> Badges <br /> Virtual Currency <br /> Coupons / Specials <br /> Societies <br /> Points <br /> Rewards <br /> Leaderboard <br /> Bar Codes <br /> QR Codes <br /> Places <br /> Privacy <br /> Nearby <br /> <br />
  • 9 Examples of Location Based Marketing <br /> TriOut - Golden Coral, Cary <br /> Check-in and receive 50% off your meal <br /> <br /> TriOut - Dairy Queen Morrisville <br /> Buy One Medium Blizzard, Get the Second Free by checking and showing Badge <br /> <br /> TriOut - The Pit BBQ <br /> Keyholder "Mayor" free desert by checking in <br /> <br /> Gowalla - NJ Nets <br /> Check-in at various locations to find virtual tickets and other prizes <br /> <br /> Foursquare - Starbucks <br /> The Mayor receives $1 discount on a Frappucino <br /> <br /> MyTown - Powermat <br /> Check-in at Best Buy, Target etc, enter contest to win Powermat devices <br /> <br /> Google Latitude - Sprint <br /> Sponsored listing on nearby search results <br /> <br /> Whrrl - Murphy USA <br /> Check--in at a Murphy location to receive special offers <br /> <br /> Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group) <br /> Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit) <br /> <br /> <br /> <br />
  • 9 Examples of Location Based Marketing <br /> TriOut - Golden Coral, Cary <br /> Check-in and receive 50% off your meal <br /> <br /> TriOut - Dairy Queen Morrisville <br /> Buy One Medium Blizzard, Get the Second Free by checking and showing Badge <br /> <br /> TriOut - The Pit BBQ <br /> Keyholder "Mayor" free desert by checking in <br /> <br /> Gowalla - NJ Nets <br /> Check-in at various locations to find virtual tickets and other prizes <br /> <br /> Foursquare - Starbucks <br /> The Mayor receives $1 discount on a Frappucino <br /> <br /> MyTown - Powermat <br /> Check-in at Best Buy, Target etc, enter contest to win Powermat devices <br /> <br /> Google Latitude - Sprint <br /> Sponsored listing on nearby search results <br /> <br /> Whrrl - Murphy USA <br /> Check--in at a Murphy location to receive special offers <br /> <br /> Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group) <br /> Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit) <br /> <br /> <br /> <br />
  • 9 Examples of Location Based Marketing <br /> TriOut - Golden Coral, Cary <br /> Check-in and receive 50% off your meal <br /> <br /> TriOut - Dairy Queen Morrisville <br /> Buy One Medium Blizzard, Get the Second Free by checking and showing Badge <br /> <br /> TriOut - The Pit BBQ <br /> Keyholder "Mayor" free desert by checking in <br /> <br /> Gowalla - NJ Nets <br /> Check-in at various locations to find virtual tickets and other prizes <br /> <br /> Foursquare - Starbucks <br /> The Mayor receives $1 discount on a Frappucino <br /> <br /> MyTown - Powermat <br /> Check-in at Best Buy, Target etc, enter contest to win Powermat devices <br /> <br /> Google Latitude - Sprint <br /> Sponsored listing on nearby search results <br /> <br /> Whrrl - Murphy USA <br /> Check--in at a Murphy location to receive special offers <br /> <br /> Loopt Star - Various Brands ( Burger King, Gap, Starbucks, Universal Music Group) <br /> Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit) <br /> <br /> <br /> <br />
  • Customer incentives <br /> Customers behavior patterns <br /> Social Sharing <br /> Business intelligence <br /> Brand Loyalty <br /> Platform Data <br /> Build relationships <br />
  • Awareness / Marketing <br /> Check-in cheating <br /> Time (business & consumer) <br /> Education <br /> Correct location data <br /> Mobile Devices (not everyone has a smartphone) <br /> Usability <br /> Applications <br /> Creating elitist <br /> Niche <br /> <br /> flickr photo http://www.flickr.com/photos/exfordy/1184487050/ by exfordy on flickr <br />
  • TriOut <br /> Brightkite <br /> Booyah / MyTown <br /> BlockChalk <br /> Google Latitude <br /> Foursquare <br /> Gowalla <br /> graffiti geo <br /> Loopt <br /> Mobcast <br /> nextstop <br /> OpenPlayce <br /> Rally <br /> Rummble <br /> stalqer <br /> Double Dutch <br /> Urbankite <br /> Whrrl <br /> Yelp <br /> Scoop <br /> AroundMe <br /> Moximity <br /> Gypsii <br /> pegshot <br /> Check.in <br /> Browsers are now check-in applications too with HTML5 <br /> <br />
  • <br /> The agency: <br /> To educate your clients on location based marketing, applications and use along with existing promotion or launch campaigns that will be valuable for both the business and consumer <br /> <br /> The Business <br /> Create valuable location based campaigns for both the business and the consumer that increase sales, customer retention or current promotion <br /> <br /> The Startup <br /> Use location-based marketing for brand awareness and networking/ <br /> <br /> The Consumer <br /> To take advantage of location based promotions and share user generated content of locations they have visited. <br /> <br /> The check-in cheater <br /> A user who checks at places they are they are not physically at or close enough to matter <br /> <br /> The fanboy <br /> Check-in everywhere, collect badge and points and try to look cool and eat/drink for free. <br /> <br /> flickr http://www.flickr.com/photos/ferran-jorda/2188887967/ by Ferran. <br /> <br /> <br />
  • Ask the right questions: <br /> Do people check into my location now? <br /> Who is my target Audience? <br /> What&apos;s the incentive for the customer? <br /> What is my goal? <br /> What LBS does my customers and local community use now? <br /> How and where will I market my LBM promotion online and offline? <br /> Can I build a GEO targeted community around my business? <br /> How will I measure the check-in, website traffic and sales? <br /> How long will the location-based promotion last and change? <br /> Will my promotion make customers come back for more? <br /> Who am in excluding by offering a check-in special? <br /> <br /> Create an compelling promotion for your customers <br /> <br /> Consider influencer rewards and return on visit rewards <br /> <br /> Educate your staff <br /> <br /> Create LBM employee guidelines or add to existing social media/employee policy <br /> <br /> Encourage post check-in engagement <br /> <br /> Create opportunities for social sharing <br /> <br /> Measure, track and verify everything <br /> <br /> Flickr photo: http://www.flickr.com/photos/mhaithaca/2839472215/ by mhaithaca <br />
  • Wayne Sutton (@WayneSutton) <br /> Business Development / Marketing Strategist, TriOut <br /> Partner, OurHashtag <br /> Blog: SocialWayne.com <br /> LBS: TriOutNC.com <br /> <br /> <br />

Location Based Marketing in 2010 Presentation Transcript

  • 1. Location Based Marketing in 2010 Wayne Sutton (@WayneSutton) Business Development / Marketing Strategist, TriOut Partner, OurHashtag Blog: SocialWayne.com LBS: TriOutNC.com Location Based Marketing in 2010 #smbc2010
  • 2. What is TriOut? For our users, TriOut goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited, so you can explore the Triangle. Location Based Marketing in 2010 #smbc2010
  • 3. What is Location-based marketing? Location based marketing is the interaction with customers by their location offering value based opportunities that increases customer loyalty and social sharing in which you can measure. by: Wayne Sutton Location Based Marketing in 2010 #smbc2010
  • 4. The concept of location-based marketing •Checking In •Awards/badges/specials/coupons •Near By •Search results •Email/Push notifications •SMS Location Based Marketing in 2010 #smbc2010
  • 5. 25 Location Based Terms you should know •GPS - Global Positioning System •Augmented Reality •Latitude and Longitude •Geo-Fence •LBA - Location Based Applications •Check-in •LBA - Location Based Advertising •Badges •LBS - Location Based Services •Virtual Currency •LBG - Location Based Games •Coupons / Specials •RFID Radio-frequency identification •Societies •SMS - Short Message Service •Points •SMS - Social Mapping Service •Rewards •Key Holders, Mayors and Dukes •Leaderboard •Social Networking Service •Bar Codes •QR Codes •Places •Privacy •Nearby Location Based Marketing in 2010 #smbc2010
  • 6. 9 Examples of Location Based Marketing Check-in and receive 50% off your meal Leaderboad contest, top 5 wins 2 free meals Check-in at various locations to find virtual tickets and other prizes Check-in at Best Buy, Target etc, enter contest to win Powermat devices Location Based Marketing in 2010 #smbc2010
  • 7. 9 Examples of Location Based Marketing Keyholder "Mayor" free desert by checking in The Mayor receives $1 discount on Frappuccino Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit) Location Based Marketing in 2010 #smbc2010
  • 8. 9 Examples of Location Based Marketing Buy One Medium Blizzard, Get the Second Free by checking in. Sponsored listing on nearby search results Check--in at a Murphy locations to receive special offers Location Based Marketing in 2010 #smbc2010
  • 9. Where's value in Location-Based Marketing? •Customer incentives •Behavior patterns •Social Sharing •Business intelligence •Brand Loyalty •Platform Data •Build relationships Location Based Marketing in 2010 #smbc2010
  • 10. 9 Challenges in Location Based Marketing •Awareness / Marketing •Check-in cheating •Time (business & consumer) •Education •Correct location data •Everyone does not have smartphone •Usability •Applications •Creating elitist •Niche http://www.flickr.com/photos/exfordy/1184487050/ Location Based Marketing in 2010 #smbc2010
  • 11. 10 There are over 20 location-based applications Browsers are now check-in applications Location Based Marketing in 2010 #smbc2010
  • 12. The Roles in Location Based Marketing •The Agency •The Business •The Startup •The Consumer •The Check-in Cheater •The Fanboy •The I don’t care http://www.flickr.com/photos/ferran-jorda/2188887967/ Location Based Marketing in 2010 #smbc2010
  • 13. Getting started with Location-Based Marketing •Ask the right questions •Create an compelling promotion for your customers •Consider influencer rewards and return on visit rewards •Educate your staff •Create LBM employee guidelines/ + SM policy •Encourage post check-in engagement •Create opportunities for social sharing •Measure, track and verify everything http://www.flickr.com/photos/mhaithaca/2839472215/ Location Based Marketing in 2010 #smbc2010
  • 14. Wayne Sutton info@socialwayne.com Blog: SocialWayne.com Twitter: @WayneSutton TriOutNC.com Location Based Marketing in 2010 - #smbc2010