AS media Evaluation     Naveed Mohammed
In what ways does your media product use, develop or  challenge forms and conventions of real media products? The genre o...
How does your media product represent particular social                         groups? Our film represents a number of s...
What kind of media institution might distribute your media                    product and why?   The media institute that...
Who would be the audience for your media product? The audience for this film would be teenagers and young people,  both m...
How did you attract/address your audience? Mise-en-scene is what attracts the audience; it is what keeps them  interested...
What have you learnt about technologies from the process             of constructing this product? Though this process I...
Preliminary task, what do you feel you have learnt in the        progression from it to the full product? During the plan...
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Naveed mohammed as media evaluation

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Naveed mohammed as media evaluation

  1. 1. AS media Evaluation Naveed Mohammed
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? The genre of the film produced by my group was superhero. The film is similar to other films from the same genre in a few different ways. The most obvious is the marvel logo at the beginning of the sequence, flickering images from marvel comics followed by the marvel logo. We chose this as marvel is the main producer of superhero films and it fits in with the genre of our film. The film is similar to films such as Spiderman as the main character Gary is bullied like peter parker in Spiderman. We used other films from marvel to help us to produce our story line, however we tried to make our story unique in terms of how the main character gains their powers or how they are released. Instead of using one physical event such as Peter Parker getting bitten by the spider, we chose something that would progress as the film went therefor we chose bullying.
  3. 3. How does your media product represent particular social groups? Our film represents a number of social groups, the two main social groups represented are teenagers as a whole and social out casts such as bully victims like Garry. Teenagers in our film are represented in a way which makes them seem bad and in some ways seem as if they like to have power over weaker individuals, this is portrayed through the bullying of Garry. The bullies are picking on an individual who is weaker than them and is new to the school, they are in a way at the top of the chain in the playground. The fact that the other students don’t step in to help Garry, again is showing that the bullies are the top of the chain. The film uses negative stereotypes such as teenagers are badly behaved and are bullies. This is seen throughout the film through the scenes of Garry being bullied, another negative stereotype shown is that teenagers don’t care about what is happening to others. This is shown through the way other students stay quiet or they join in by laughing as Garry is getting bullied.
  4. 4. What kind of media institution might distribute your media product and why?  The media institute that I feel would distribute our film would be marvel. I feel this as marvel is the leading distributor of superhero films, the genre of our film is superhero. The story line progresses just as the films from marvel do, it progresses to the point where the superhero gains his powers and then triumphs over the villain.
  5. 5. Who would be the audience for your media product? The audience for this film would be teenagers and young people, both male and female who enjoy superhero films. This is our target audience as the story line of the film is about a young person moving to a new school who is bullied. Many teenagers will have experienced this at some point in their life therefor they can relate to Garry. The audience feedback showed me that the film did attract the intended audience; I also found out that the audience can relate to the characters in the film as they are of the same age. They can also relate to the story line of the film as it is based on the sort of real life situations in schools. The film also attracts superhero film enthusiasts as the story builds up to the point where the hero’s powers are released and he triumphs.
  6. 6. How did you attract/address your audience? Mise-en-scene is what attracts the audience; it is what keeps them interested in the film and is used to identify locations or what is happening. The props and costumes should be appropriate to the scene or the story of the film, in our film for costume we used the 6th form uniform code and the dress used for specific subjects in the school. This tells the audience that the film is about school kids, props such as desks show the scene is set in a class room during a lesson. This attracts the audience is it help them to understand the film, they aren’t left feeling confused. Through the audience feedback I learned that the decisions we made were correct as everyone understood what was going on, they understood what the different scenes were. Also the actors performance kept the audience engaged as they portrayed the emotions to the audience, the audience understood the part each actor played.
  7. 7. What have you learnt about technologies from the process of constructing this product? Though this process I have learnt how to use the camera, I’ve learnt how to place the camera in different positions, use different shots and use functions such as zoom to make the film more effective and interesting. Using the Mac for editing enabled me to loom back at the footage and identify any improvements that are needed, insert effects where they are needed to improve the film. It also enabled the group to look back at footage and find areas where the acting in the scene can be improved e.g. may need to show more emotion; also we could find areas where a different type of shot may be more effective. Learning all these different aspects has helped to improve the production of the film.
  8. 8. Preliminary task, what do you feel you have learnt in the progression from it to the full product? During the planning stages a lot of detail was included such as the length of each shot was written on the storyboard. From the beginning of the production up to the finished product I learnt that not everything goes to plan, there will be many things that are changed, left out or added. I learnt that during the course of the production, shots that we may have thought would be appropriate weren’t therefor had to change and use more appropriate shots. I also learnt how to position the camera effectively and use functions such as zoom to improve the final product. Another thing I’ve learnt is that editing plays a huge role in the production and the final product.

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