Mindy juss kyah bird paul edwards alex caldicott advertisement pitch
Match is a Body sprayThere is a different scented spray for bothmen and womenThe slogan for the product will be - ‘Spray the spark back into your life’
The advertisements will fit the story of a husband and wife who both appear bored with life, however after using the spray they become happier people This is a story that can be continued in following advertisements
The advert will be a demonstrative advert aswe show the affects of the sprayThe features of the advert will be; Real Time Music and sound – in order to show the difference before and after the spray Demonstrative action
A mother who is vacuuming in the living room, appears bored and helpless. However after picking up her daughters school bag she comes across the spray ‘Match’. After spraying herself the mother transforms, as the switchesthe radio she continues to clean the house with a smile on her face and a spark in her step.
A father is working on his bike, he appearsexhausted and bored. When looking for a tool he comes across the spray ‘Match’ in his sons football kit. After spraying himself the father appears happier and more full of life. Afterfinding the tool, he fixes his bike and rides off.
The sponsor advert will follow on the from the main adverts, where the Mom and Dad are still under the effects of the spray
The radio advertisement will link with the sponsor and TVadverts, and continue on with the story of the husband and wife