POSTMODERNISM, HYPERREALITYAND THE AGE OF THE SIMULACRUM Simulation, Baudrillard claims, is the current stage of the simulacrum: All is composed of references with no referents, a hyperreality. http://en.wikipedia.org/wiki/Jean_Baudrillard#Simulacra_and_Sim ulation
OBJECTIVE To investigate if it is possible to create a cultural artefact that is not postmodern Reason – to test the strength of Baudrillard‟s idea that we live in media saturated society where cultural artefacts are hyperreal simulacra Coursework – in what ways is your coursework postmodern? E.g. – The Marvel
BOND…JAMES BOND Conventions / expectations of a Bond film – what are they? some brief sequences Conventions / expectations of a bond song and video – what are the common patterns in the subject matter of the siongs and what the happens in the videos
THE WORK Main task 1 To write song for Skyfall MUST write the chorus SHOULD write at least 1 verse COULD write at least 1 more verse Main task 2 Plan the video for the Skyfall theme song MUST storyboard the sequence for the first use of the chorus SHOULD storyboard the sequence for 1 verse COULD storyboard the sequence for a repetition of the chorus
REVIEW Is it possible for a cultural artefact to not be postmodern somehow?
JAMES BOND – A POSTMODERNFRANCHISE The James Bond film franchise is a postmodern one Every Bond film works in relation to what has gone before – each one refers to previous films and other films / TV series, sometimes directly, sometimes indirectly Casino Royale was to mark a „re-boot‟ of Bond films How and why did Bond come to need re-booting? Die Another Day – strong box office, but poor reviews – a signal for the producers to change course Between Die Another Day (2002) and Casino Royale (2006) – 2 new JB‟s come to town – Jason Borne and Jack Bauer
“WHY THE HELL DID THEY HAVE TOREBOOT THE SERIES????” http://www.jamesbondwiki.com/thread/1699056/Why+the+hell+did +they+have+to+reboot+the+series%3F%3F%3F%3F
BOURNE & BAUER – BOND BUTBETTER? http://en.wikipedia.org/wiki/Bourne_%28film_series%29#Box_offic e_performance http://en.wikipedia.org/wiki/24_%28TV_series%29#Awards_and_ nominations http://boxofficemojo.com/movies/?id=batmanbegins.htm Jameson – postmodernism is the cultural logic of late capitalism The cultural logic of the success of the Bourne films, 24 and Batman Begins (another franchise re-boot) was that Bond needed to be re-booted
POSTMODERN BOND How and why can a James Bond film such as the 2 most recent ones – „Casino Royale‟ and „Quantum of Solace‟ - be described as postmodern? Postmodernism for money – because institutions have to respond to changes in audience tastes
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