Dan bourke heena patel aaron rattu advertisement pitchPresentation Transcript
Sports drink Product name- Energize Slogan- “Power Up” Colour of bottle- Black and Red Target audience- athletes and teenagers Gender of appeal- both
The logo will have a lightning bolt which will symbolise energy. The colour of the lightning will be yellow. Above the lightning bolt will be Energize the name of the product.
Show a clip out of 4 sports from the following: football, table tennis, badminton, track, basketball, boxing, cricket and trampolin-ing in both genders. Whistle goes from each sport and 4 main characters (one from each sport drinks Energize) [sound of heartbeat] 4 main characters all score a point and this is shown a clip for each sport. The product, brand name and slogan is shown on the end.
Advert focuses on a game of 7 aside football. 1 person gets better at the game with the drink then he can score. Sounds- cheering, heartbeat, fast paste music. Gender in this advert- Male Teenagers
At the start there is a teenager drinking some energize before the start of a football match. He then starts scoring goal after goal in the match. At the end there is a shot of the product and the slogan next to the product.
We are going to have a man talk about the energy drink. He will first say the name and what it does. Then he will say why it is good and better than other energy drinks. At the end he will finish off saying energize power up.