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  • CVS-Caremark is a company which is shaped by the customers it serves. The challenges CVS-Caremark must overcome is competition from online pharmacies, and its retail competitors like; Walmart, Walgreens, and Kmart. CVS-Caremark offers a combination of services to consumers which are; retail pharmacies, minute clinic and PBM Services/online. CVS-Caremark’s main goal is to assist consumers in making positive health choices through all the services they offer and to continue to increase our brand name.

Transcript

  • 1.  
  • 2. CVS CAREMARK History
    • 1963 -opened our first store
    • 1964 -increased stores to 17
    • 1980-408 stores were operational in the us
    • 2007-Merged with Caremark
    • What’s Next?
  • 3. INTERGRATED THEME
    • As a major supplier CVS must demonstrate value of our products and services in order to increase our customer base. By being cost efficient and using innovative practices our company will continue to prosper.
  • 4. CVS CAREMARK’S MAIN GOAL To assist consumers in making positive health choices through all the services we offer and to continue to increase our brand name. PBS Service Online Minute Clinic Retail Pharmacy
  • 5. CVS Targeted Goals
    • To maintain low overhead and operating cost
    • To provide prices cheaper than all our competitors
    • Increase customer base by 20% a year
  • 6. CVS CAREMARK’S CHALLENGES
    • Over come competition from other retail and online pharmacies
    • To increase brand awareness worldwide
  • 7. Why use Social Media?
    • To increase brand awareness
    • To let our customers have a say about our services
  • 8. Budget
    • How much is increasing a brand name worth?
    • Cost of website design
    • Cost of staff to update and process social media
    • Cost of newspaper ads Cost of televisions
    • Ads
    • Startup $100,000
  • 9. Time Line
    • Start April 12, 2011
    • End
    • October 12, 2011
    • Research
    • Design
    • Implement
    • Measure
    • LEARN AND GROW!
  • 10. Measurement
    • Number of people who visit CVS Caremark retail stores, website, and minute clinics.
    • Number of people who became friends on Facebook, Twitter, YouTube, and Blogger
    • Google Analytics