Marketing the Future

677 views

Published on

Life and everything we do seems to be speeding up – so fast, so vast, limitlessly propelled beyond the referential sphere of reality, the present and consciousness. The consequential factor is a high-speed society captured by the ecstasy of a ubiquitous popular media infatuation.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
677
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing the Future

  1. 1. MARKETING THE FUTUREwf.
  2. 2. HOW?wf.
  3. 3. Wayne Kotzé-Flemming Experience Architect Marketing Purist @uberwaynewf.
  4. 4. #JOURNEY Stating the Post- Invaluable Obvious modern Value Societywf.
  5. 5. STATING THE OBVIOUSwf.
  6. 6. Misconception?wf.
  7. 7. Mistaken Identitywf.
  8. 8. #MISTAKEN IDENTITY Specialisationwf.
  9. 9. #MISTAKEN IDENTITY Objectiveswf.
  10. 10. #MISTAKEN IDENTITY Context Relevancy Product Integrationwf.
  11. 11. #MISTAKEN IDENTITY Communication Expectation Planningwf.
  12. 12. #MISTAKEN IDENTITY Interest Trial Loyaltywf.
  13. 13. #MISTAKEN IDENTITY Understandingwf.
  14. 14. #RESULT Nothingwf.
  15. 15. #OPPORTUNITY How do we change it? How do we ensure return on investment?wf.
  16. 16. POST-MODERN SOCIETYwf.
  17. 17. #CHANGE Marketing has changedwf.
  18. 18. #EVOLUTION BRAND-CENTRIC CONSUMER-CENTRIC Emotions Identification Social-branding 2004 Facebook and Digg 1991 Integrated Marketing reaches 2003 2005 academical status My Space YouTube Vimeo 1984 1998 2006 THE FUTUREGuerilla Marketing 1985 Google and MSN launched 2001 Twitter Post-Advertising age Desktop Publishing Social Bookmarking 2002 Photo Sharing 1990 2000 2005 2011wf.
  19. 19. #IT’S A NEW WORLD Defined by technology and consumer controlwf.
  20. 20. #CONSUMER-CENTRIC To understand the heart and soul of the the consumerwf.
  21. 21. #REVOLUTION The dialogue will continue It’s a conversation that engageswf.
  22. 22. #CONVERSATION The way we speak to consumers changewf.
  23. 23. #INSIGHTS The understanding of a specific cause and effect in a specificwf. context
  24. 24. #OUR JOB Understand consumer behaviour to build communities of interestwf.
  25. 25. INVALUABLE VALUEwf.
  26. 26. # BLOCK1 Collaboration is everythingwf.
  27. 27. # BLOCK2 Co-creationwf.
  28. 28. # BLOCK3 Multi-disciplines and transmediawf.
  29. 29. #BLOCK4 Listenwf.
  30. 30. #BLOCK5 Thinkwf.
  31. 31. #BLOCK6 Conversewf.
  32. 32. #JOURNEY Stating the Post- Invaluable Obvious modern Value Societywf.
  33. 33. #CONCLUSION SUCCESSFUL #MARKETING DELIVERS VALUEwf.
  34. 34. #THANK YOU References wayneflemming.wordpress.com Sapient CMO Survey 2011 Mitch Joel - Twist Image Forrester 2010 Google Statistics gapingvoid.com Images: Google Images Case Studies:YouTubewf.

×