What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

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A crash course into the world of public relations and tips to avoid the traps. Great for marketers, public relations specialist and anyone interested in spinning their story. Pocketsquaremedia.co

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What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

  1. 1. Crash  Course  In  PR  By:  Wayne  Chen  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  To  shape  and  maintain  the  image  of  a  company,  organization  or  individual  in  the  eyes  of  the  client’s  various  “publics”  ¡  “Public”  is  anyone  who  has  ever  or  will  ever  form  an  opinion  about  the  client  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  Good  PR  is  telling  the  client  what  they  need  to  hear  instead  of  what  they  want  to  hear  ¡  Best  PR  strategy  needs  the  support  from  the  good  product  and  service  they  discuss  §  Failure  will  harm  reputation  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  4. 4. ¡  Good  PR  is  not  just  about  the  glorified  launch  ¡  Good  PR  strategy  will  build  and  sustain  brand  support  ¡  Incrementally  changing  consumer  behavior  and  opinion  over  steady  and  candid  communication  to  both  the  “Media”  and  “Consumers”  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  5. 5. ¡  Good  PR  honors  the  client’s  customers  an  a  special  way  ¡  Good  PR  strategy  enables  dynamic  communication  on  favorable  to  critical  feedbacks  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  6. 6. ¡  Good  PR  is  proactive  with  idea  generation  and  proactive  approaches  ¡  Good  PR  strategy  balances  the  “Need”  and  “Need  to”  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  7. 7. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!¡  Good  PR  leverages  pre-­‐existing  relationships  with  influential  people  of  the  target  customer  or  media  ¡  Good  PR  strategy  works  best  with  trusted  relationships  and  credibility  earned  over  years  of  effort  
  8. 8. ¡  Good  PR  must  have  definition  of  success  and  measurable  results  ¡  Good  PR  strategy  should  have  target  markets,  goals  and  reach  ¡  Buzz  and  awareness  can  be  tracked  and  measured  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  9. 9. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!¡  Good  PR  doesn’t  always  need  famous  names  to  get  published  ¡  Good  PR  strategy  should  focus  on  relationships  and  a  good  story  ¡  Compelling  and  exciting  story  that  is  of  interest  to  the  Media  and  the  consumers  will  always  get  published  
  10. 10. Contact  information  ¡  Wayne  Chen  ¡  Wayne@PocketSquareMedia.co  ¡  www.PocketSquareMedia.co  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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