Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen
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Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

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Presentation to Tommy Hilfiger USA on utilizing mobile technology to enhance lifestyle identity with emerging mobile growth in 2010. Images were provided by Tommy Hilfiger North America. Designed, ...

Presentation to Tommy Hilfiger USA on utilizing mobile technology to enhance lifestyle identity with emerging mobile growth in 2010. Images were provided by Tommy Hilfiger North America. Designed, compiled, and presented by Wayne Chen of Remote Tiger.

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Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen Presentation Transcript

  • 1. © Remote Tiger Inc. 2010
  • 2. Fashion Apps: Who’s Who © Remote Tiger Inc. 2010
  • 3. Fashion Apps: Who’s WhoWhere is TOMMY? © Remote Tiger Inc. 2010
  • 4. d e hipster all-american inspiring trend-setter f i n i preppy n youthful iconic classic g T o exciting stylish mfashion forward urbanite m y © Remote Tiger Inc. 2010
  • 5. Mobile StrategyGoal: Establish connections and strengthen existing brand loyaltywhile promoting the lifestyle and inspiring buyers of Tommy Hilfigerwith innovative digital technology.Social Media Facebook Wish List Feedback Increase Market Order OnlineShares Product Updates Seasonal Collection Tommy’s Charity HipsterLocate Retailer Primary Research iPad Latest Trends Survey Twitter News& Events Holiday Specials Brand Loyalty Design Increase RevenueEvent Notifications COOL Personal Service Referrals Brand AssociationFashion Tommy Campaign Cutting Edge Tech Creative Android © Remote Tiger Inc. 2010 © Remote Tiger Inc. 2010
  • 6. Marketing: User App: iPhone+ more eyeballs to online assets+ more footfalls to physical stores © Remote Tiger Inc. 2010
  • 7. Marketing: User App: iPhonenew generation // buzz creation // wide circulation corporate objective: + product information + fashion galleries/videos + marketing campaigns + opt-in/event notification social objective: + social media integration + Tommy styling tips + geo-targeted marketing + direct users to web assets + app viral marketing © Remote Tiger Inc. 2010
  • 8. Marketing: User App: iPaddynamic // digital // catalog + stylized catalog + slick animations + user interaction + seasonal updates + iPhone features + user appeal © Remote Tiger Inc. 2010
  • 9. Marketing: In-Store Retail App + let your merchandise do the talking+ cutting edge tech + personal service+ generation Y focused + marketing opt-ins+ fashion galleries/videos + sizes and availability+ dynamic seasonal catalogue + animize your merchandise+ dept/outlet/in-store kiosks + direct to web/mobile assets. © Remote Tiger Inc. 2010
  • 10. Sales//Training//Operations + audio/video + eliminate+ mobile crm training clipboardsapps + enterprise + digitize and+ real-time sales training apps mobilizedashboard + centrally + real-time+ centralized managed enterprisesales collateral presentations management © Remote Tiger Inc. 2010
  • 11. management widget real-time sales status corporate integration © Remote Tiger Inc. 2010
  • 12. iPad © Remote Tiger Inc. 2010
  • 13. © Remote Tiger Inc. 2010
  • 14. + our clients © Remote Tiger Inc. 2010
  • 15. © Remote Tiger Inc. 2010