Your SlideShare is downloading. ×
0
© Remote Tiger Inc. 2010
Fashion Apps: Who’s Who                          © Remote Tiger Inc. 2010
Fashion Apps: Who’s WhoWhere is TOMMY?                            © Remote Tiger Inc. 2010
d                                                                             e   hipster        all-american    inspiring...
Mobile StrategyGoal: Establish connections and strengthen existing brand loyaltywhile promoting the lifestyle and inspirin...
Marketing: User App: iPhone+ more eyeballs to online assets+ more footfalls to physical stores                            ...
Marketing: User App: iPhonenew generation // buzz creation // wide circulation                  corporate objective:      ...
Marketing: User App: iPaddynamic // digital // catalog                    + stylized catalog                    + slick an...
Marketing: In-Store Retail App    + let     your merchandise do the talking+ cutting edge tech                            ...
Sales//Training//Operations                    + audio/video    + eliminate+ mobile crm                    training       ...
management widget  real-time sales status      corporate integration                      © Remote Tiger Inc. 2010
iPad       © Remote Tiger Inc. 2010
© Remote Tiger Inc. 2010
+ our clients                © Remote Tiger Inc. 2010
© Remote Tiger Inc. 2010
Upcoming SlideShare
Loading in...5
×

Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen

645

Published on

Presentation to Tommy Hilfiger USA on utilizing mobile technology to enhance lifestyle identity with emerging mobile growth in 2010. Images were provided by Tommy Hilfiger North America. Designed, compiled, and presented by Wayne Chen of Remote Tiger.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
645
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • iPad is Top Selling Tech Gadget Ever- http://www.informationweek.com/news/storage/portable/showArticle.jhtml?articleID=227700347&itc=ref-true
  • Drop shadow
  • Drop shadow
  • Transcript of "Tommy Hilfiger Mobile App and Enterprise Solution by Wayne Chen"

    1. 1. © Remote Tiger Inc. 2010
    2. 2. Fashion Apps: Who’s Who © Remote Tiger Inc. 2010
    3. 3. Fashion Apps: Who’s WhoWhere is TOMMY? © Remote Tiger Inc. 2010
    4. 4. d e hipster all-american inspiring trend-setter f i n i preppy n youthful iconic classic g T o exciting stylish mfashion forward urbanite m y © Remote Tiger Inc. 2010
    5. 5. Mobile StrategyGoal: Establish connections and strengthen existing brand loyaltywhile promoting the lifestyle and inspiring buyers of Tommy Hilfigerwith innovative digital technology.Social Media Facebook Wish List Feedback Increase Market Order OnlineShares Product Updates Seasonal Collection Tommy’s Charity HipsterLocate Retailer Primary Research iPad Latest Trends Survey Twitter News& Events Holiday Specials Brand Loyalty Design Increase RevenueEvent Notifications COOL Personal Service Referrals Brand AssociationFashion Tommy Campaign Cutting Edge Tech Creative Android © Remote Tiger Inc. 2010 © Remote Tiger Inc. 2010
    6. 6. Marketing: User App: iPhone+ more eyeballs to online assets+ more footfalls to physical stores © Remote Tiger Inc. 2010
    7. 7. Marketing: User App: iPhonenew generation // buzz creation // wide circulation corporate objective: + product information + fashion galleries/videos + marketing campaigns + opt-in/event notification social objective: + social media integration + Tommy styling tips + geo-targeted marketing + direct users to web assets + app viral marketing © Remote Tiger Inc. 2010
    8. 8. Marketing: User App: iPaddynamic // digital // catalog + stylized catalog + slick animations + user interaction + seasonal updates + iPhone features + user appeal © Remote Tiger Inc. 2010
    9. 9. Marketing: In-Store Retail App + let your merchandise do the talking+ cutting edge tech + personal service+ generation Y focused + marketing opt-ins+ fashion galleries/videos + sizes and availability+ dynamic seasonal catalogue + animize your merchandise+ dept/outlet/in-store kiosks + direct to web/mobile assets. © Remote Tiger Inc. 2010
    10. 10. Sales//Training//Operations + audio/video + eliminate+ mobile crm training clipboardsapps + enterprise + digitize and+ real-time sales training apps mobilizedashboard + centrally + real-time+ centralized managed enterprisesales collateral presentations management © Remote Tiger Inc. 2010
    11. 11. management widget real-time sales status corporate integration © Remote Tiger Inc. 2010
    12. 12. iPad © Remote Tiger Inc. 2010
    13. 13. © Remote Tiger Inc. 2010
    14. 14. + our clients © Remote Tiger Inc. 2010
    15. 15. © Remote Tiger Inc. 2010
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×