Social Media Marketing the Right Way

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A primer on social media marketing and how you can get started today by Wayne Chen. Pocketsquaremedia.co

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Social Media Marketing the Right Way

  1. 1. SOCIAL MEDIA THE RIGHT WAY MARKETING BY WAYNE CHEN©2011
  2. 2. BEYOND THE STATUS UPDATES ¡  Social platforms enables purchases, travel, political, and other real-time information distribution ¡  Learn to: §  Manage social media and its best practices §  Grow a competitive edge and become a leader §  Tap into the social influence community §  Increase your brand, connect with customers and grow §  Quantify social media as a marketing channel©Wayne Chen 2011
  3. 3. HOW IT WORKS¡ A llow people to ¡ C onversation connect virtually and § Direct P2P form relationships communication for business or ¡ C ollaboration personal. § Rise of the “Prosumer” § User-Generated ¡ E ntertainment Content (UGC) § Easy and Fun § Consumer-Generated Media (CGM)
  4. 4. SOCIAL MEDIA STRATEGY¡ Value § Be end-user focused¡ Voice § Be strong and authentic¡ Values § Don’t forget your principles
  5. 5. NEW BOTTOM LINE¡ N ot just Facebook, ¡ D rive interest Twitter and LinkedIn § Inform¡ N o one size fits all § Answer¡ S erve and support § Support¡ A relationship ¡ S ocial Success = business with ROI § Responsibility + Relationships = Rewards
  6. 6. MARKETING 2¡  New Multitasking §  Promote blogs, press releases, videos, and more¡  Right Tools §  Conversation §  Blogging , Social Networking, Aggregation, Events, Micro- blogging §  Collaboration §  Wikis, Bookmarking and opinion sites §  Entertainment §  Game sharing and virtual worlds §  Multimedia §  Music, video, and photosharing §  Review §  Product, Q&A, biz review¡  Right Demographic
  7. 7. COLOSSAL GIANTS ¡ T OP FOUR SOCIAL MEDIA GIANTS ¡ Tap the power and replicate across existing or new social networks
  8. 8. TWITTER #411¡ Tweeting ¡ Tools § Say it in 140 § Twitter, HootSuite, characters or less Tweekdeck, and § Free and easy to setup Twitpic § SEO Friendly ¡ B iz Case (Top 5)¡ Value § Remarket content § Delivers exceptional § Display brand customer service § Harness relationships § Share blog, video and § Support customers content § Conduct research
  9. 9. GOLDEN TWEET RULES ¡ TIPS § Create a human persona § Tweet responsibly* § Discuss, don’t sell § Sharing is caring § Posting pictures or videos § Short URLs & Hash Tags § Retweet, Follow and DM
  10. 10. LIKE FACEBOOK¡ Posting ¡  Tools § Share content with §  Facebook, HootSuite, friends instantly and more § Free and SEO friendly ¡  Quick Tips § Massive demographic §  Develop brand and reach product pages¡ Value §  Actively engage § Large advertising volume members once a week § Builds community §  Share news and ask § Serve customers for feedback § Drive sales §  Promote deals and conversation around a topic
  11. 11. STARBUCKSPromoting acommunitya r o u n d c o f fe ed r i n ke r s d u r i n gt h e h o l i d ayseason.
  12. 12. LINKEDIN¡ Network ¡  Tips § Company and service §  Complete profile or profile page § Thought leadership §  Recommend others § Beast of a resume §  Join and participate in § Maintaining contacts groups¡ Value §  Connect with target buyers § Product and human capital advertising §  Maximize keyword use § Community and groups §  Maintain brand consistency § Conduct feedback §  Share great content § Scout and hire talent and news § Boost sales and leads
  13. 13. HPA p r o fe s s i o n a lbusiness page.

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