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Hook Mobile Living Social Hackathon MoDevUX 2012

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Hook Mobile's App Growth Engine Mobile SDK for Viral User Acquisition. Hackathon at MoDevUX and Living Social. Presented and managed by Wayne Chen.

Hook Mobile's App Growth Engine Mobile SDK for Viral User Acquisition. Hackathon at MoDevUX and Living Social. Presented and managed by Wayne Chen.

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  • 1. HookMobile.com  
  • 2. Core Mobile!!• Consumer    • Phone  Number   – A6ri7on  Rate  • Hardware   – A6ri7on  Rate      
  • 3. “Hook  Mobile  has  created  an   invaluable  product.  Allowing   users  to  promote  your  apps  for   free  in  the  simplest  way  I  have   seen  is  incredible.  Every  mobile   developer  MUST  check  it  out!”      -­‐  GABE  LEYDON,  CEO  of   Machine  Zone  Games    
  • 4. “Word-­‐of-­‐mouth  style   markeEng  without  Facebook   or  TwiGer….Players  will  be   able  to  see  which  of  their   friends  own  the  app  and  who   to  invite.”      -­‐  Tom  Worthington,  Writer  of   Pocket  Gamer  Biz  
  • 5. Mobile Developers!!•  High  Acquisi7on  Costs  •  Low  Conversion  Rates  •  Expensive  App  Marke7ng  Channels  •  Fierce  Market  Compe77on  •  Limited  Social  Network  Features  •  Inadequate  Social  Intelligence  •  Unsa7sfactory  App  Store  Discovery  •  Restricted  App  User  Tracking    
  • 6. APP GROWTH ENGINE!•  A  Social  Invita7on  Engine  •  Empowers  Mobile  Users  •  Crowd  Source  Marke7ng  •  Social  Gaming  Intelligence  •  Word-­‐of-­‐Mouth  From  Friends  •  Provides  Social  User  Analy7cs  •  Mul7-­‐purpose  App  
  • 7. AGE SOLUTION  •  User  Crowd  Source   •  Gain  Social  Intelligence   Marke7ng   •  Accelerate  App  Discovery  •  Mobile  Contact  Invita7on   •  Free  Phone  Verifica7on   –  Friends   •  Detect  &  Capture  User’s   –  Family   –  Device  and  Hardware   –  Colleagues   –  Phone  Number    •  Cut  Acquisi7on  Costs   –  Opera7ng  System  &  Version  •  Increase  Conversion  Rates   –  Carrier  Network  Type  •  Lead  Qualify   •  Analyze  Mobile  Circles  •  Go  Beyond  Social  Network   •  Develop  Social  Gaming  Data   Limits   •  Mobile  App  •  Measure  conversions  
  • 8. VERIFY YOUR USERS! •  Free  Phone  Verifica7on   •  Verify  User  Iden7ty   •  Create  User  Profiles   •  Derive  Associa7ons   •  Capture  User’s   –  Opera&ng  System   –  Device  Type   –  Carrier  Network   –  Mobile  Contact  List  
  • 9. SOCIAL INVITATION!•  Invite…   –  Friends   –  Family   –  Colleagues  •  Sort  and  Filter  Users  By   –  Opera7ng  System   –  Device  Type   –  Hardware  Features   –  Carrier  Networks  •  Spot  Emerging  Trends   –  Discover  Hidden  Market  Share   –  Iden7fy  New  User  Data   –  Analyze  Past  1st  Degree  Friends   –  Cross  PlaYorm  Analysis  
  •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
  • 11. PROMOTE!•  Promote  Social   Experience  •  Invite  Friends  •  Local  Gaming   Experience  •  Mobile  Social  Games   –  SINGLE  PLAYERS   –  MULTI-­‐PLAYERS  •  Grow  Market  Share  
  • 12. ENGAGE! •  See  Who  Has  the  App   •  Engage  Them  Now   •  Track  Users  Across   PlaYorms  &  Mul7ple   Apps   •  Deliver  A  Living  Room   Experience   –  Promote  local  leader   board  
  • 13. MEASURE!•  Measure     –  Conversions   –  Click-­‐through   –  App  Installed  •  Slash  Acquisi7on  Costs  •  Track  Word-­‐of-­‐Mouth   Marke7ng  •  Boost  Marke7ng  Efforts  
  • 14. REPEAT! •  Invite  Over  and  Over   Again   •  Invi7ng  Past  Degrees  of   Network   •  Go  Viral   •  Have  Mul7ple  Inviters   –  Mul7ple  Conversion   Opportuni7es  
  • 15. HACKATHON PRIZES!•  Sign up today and get AGE for 2012! – Unlimited Invitations (See Wayne)!•  Share us on Twitter and Facebook (4/21/12)! – @Hook Mobile & #HookMobile!•  1st to store gets iPad 3!
  • 16. SHARE & LIKE US!– @HOOK_MOBILE!– http://bit.ly/HMTweet!– http://on.fb.me/AB0Ukl!
  • 17. Check  us  out!  
  • 18. AGE POLICY!•  Mobile  Numbers  Are  Public  Informa7on   – Telecom  Act  of  1996  •  AGE  Requires  User  Authoriza7on   – Informa7on  Capture   – Mobile  Address  Book  •  AGE  Does  Not  Store:   – User  Names  of  Phone  Numbers   – Mul7ple  Names  •  AGE  Does  Not  Endorse  Spamming