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Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen
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Business Innovation and Mobile Web Solutions Presentation at Georgetown University Presentation 2011 by Wayne Chen

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Presented at McDonough School of Business - Georgetown University to faculty, staff, and students in May.

Presented at McDonough School of Business - Georgetown University to faculty, staff, and students in May.

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Transcript

  • 1. Business Innovation and Mobile & Web Solutions R2i Vice President of Mobile, Wayne Chen Presented to Georgetown University
  • 2. 2011: Top 5 Strategic Technology Trends1.  Pervasive Cloud Computing2.  Mobile Applications & Media Tablets3.  Next-Generation Analytics4.  Social Analytics5.  Social Experience Confidential 2/14/13
  • 3. Mobile Strategy Expansion 11,000,000,000…and  coun,ng   Confidential
  • 4. Fragmentation in Google’s Android• Eight versions in two years• Performance roadblocks with older smartdevices• O.E.M. customization Confidential
  • 5. Confidential
  • 6. Social Mobile Experience Confidential
  • 7. Mobile Exclusive BrandsTraditional Publishers will launch new, mobile only brandsVertical focus on content, increase stickinessMobile application leverage new channels and new discovery options forconsumers Confidential
  • 8. Mobile application + WebLeveraging existing technologyCross platformUnable to ID difference Confidential
  • 9. Near Field CommunicationAndroid Gingerbread APIIn-store purchasesAdoption level increases Confidential
  • 10. App Security IntensificationPersonal Data StorageSecurity ThreatsSecurity Precaution and Need Confidential
  • 11. In the news1.  AT&T is buying T-Mobile2.  Windows just partnered with Nokia3.  iPad 2 just hit 1 million4.  New tablet births5.  Honeycomb (promising and limited)6.  High fees for in-app purchases = road block7.  Enterprise and Small Business app explosion8.  Billions to be spent on Mobile/Marketing9.  Casual Gaming and Micro Payment will flourish10.  Location Based, Group Texting, Social Shopping a hit!! Confidential
  • 12. Go and build the future Confidential