Accelerate	  Your	  Developer	  Relations	  Program	  Series	  By:	  Wayne	  Chen	  © 2012 -2013 Wayne Chen! Wayne @Pocke...
¡  Actively	  listening	  to	  your	  customers	  ¡  Listen	  to	  what	  your	  community	  has	  to	  say	  §  Organi...
¡  Build	  brand	  awareness	  §  Set	  realistic	  goals	  §  Invite	  the	  press 	  	  §  Bring	  the	  “titans”	  ...
¡  Bring	  your	  message	  to	  a	  wider	  audience	  §  Engage	  your	  audience	  §  Setup	  1-­‐on-­‐1	  time	  §...
¡  Understand	  what	  key	  points	  attract	  people	  to	  your	  audience	  §  Collect	  data	  or	  survey	  attend...
¡  Meet	  with	  community	  leaders	  /	  organizers	  ¡  Collaborate	  on	  events	  to	  expand	  mutual	  goals	  ¡...
¡  Design	  different	  hand	  outs	  for	  your	  audience	  §  Add	  strong	  call-­‐to-­‐actions	  §  Show	  your	  v...
¡  Evangelists	  are	  your	  sales	  force	  §  Training	  them	  quarterly	  with	  professional	  help	  §  Hire	  p...
¡  Know	  your	  Evangelist	  team	  ¡  Recommend	  clear	  guidance	  and	  goals	  to	  improve	  weaknesses	  and	  c...
¡  Always	  market	  with	  an	  intention	  to	  meet	  your	  goals	  but	  remember	  to	  learn	  and	  active	  quic...
¡  Never	  waste	  money	  without	  a	  realistic	  objective	  ¡  Always	  look	  for	  ways	  to	  save	  on	  your	 ...
Contact	  information	  ¡  Wayne	  Chen	  ¡  Wayne@PocketSquareMedia.co	  ¡  www.PocketSquareMedia.co	  © 2012 -2013 Wa...
Upcoming SlideShare
Loading in...5
×

10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen

137

Published on

Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 2.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
137
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen

  1. 1.  Accelerate  Your  Developer  Relations  Program  Series  By:  Wayne  Chen  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  Actively  listening  to  your  customers  ¡  Listen  to  what  your  community  has  to  say  §  Organizers  §  Developers  §  Product  Managers  §  Designers  §  Executives  §  End-­‐users  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  Build  brand  awareness  §  Set  realistic  goals  §  Invite  the  press    §  Bring  the  “titans”  §  Bring  customers  (champions)  ¡  What  are  you  doing  vs.  your  competitors  ¡  Spend  and  allocate  carefully  ¡  Be  cautious  §  “Everyone  else  is  doing  it  trap”  ¡  Promote  actively  §  Everyone  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  4. 4. ¡  Bring  your  message  to  a  wider  audience  §  Engage  your  audience  §  Setup  1-­‐on-­‐1  time  §  Bring  your  customers  (champions)  ¡  Become  a  regular  sponsor  ¡  Optimize  your  goals  and  ROI  ¡  Collaborate  with  other  sponsors  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  5. 5. ¡  Understand  what  key  points  attract  people  to  your  audience  §  Collect  data  or  survey  attendees  §  Understand  if  you  delivered  §  What  could  you  have  improved?  ¡  Use  the  “Scientific  Method”  ¡  Move  quickly  on  your  findings  and  optimize  your  marketing  efforts  ¡  Share  your  findings  with  the  team  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  6. 6. ¡  Meet  with  community  leaders  /  organizers  ¡  Collaborate  on  events  to  expand  mutual  goals  ¡  Identify  top  50  organizers  for  different  target  groups  ¡  Suggest  content  and  always  be  willing  to  participate  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  7. 7. ¡  Design  different  hand  outs  for  your  audience  §  Add  strong  call-­‐to-­‐actions  §  Show  your  value  and  results  quickly  §  Perform  blink  test  §  Think:  Is  it  scrap  or  cash  worthy?  §  Share  customer  testimonial  §  Humanize  your  POC  §  Is  it  great  or  good  enough?  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  8. 8. ¡  Evangelists  are  your  sales  force  §  Training  them  quarterly  with  professional  help  §  Hire  public  speakers  and  gurus  ¡  Develop  knowledge  management  resource  ¡  Make  sure  everyone  knows  the  same  information  ¡  Categorize  your  evangelists  and  responsibilities  to  help  you  with  your  marketing  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  9. 9. ¡  Know  your  Evangelist  team  ¡  Recommend  clear  guidance  and  goals  to  improve  weaknesses  and  capitalize  opportunities  of  your  team  ¡  Set  goals  and  raise  the  bar  on  new  hires  ¡  Balance  your  evangelist  teams  for  your  target  market  ¡  Identify  leads  for  your  program  and  strengthen  your  area  of  improvement  Strengthen   Weakness  Threat   Opportunity  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  10. 10. ¡  Always  market  with  an  intention  to  meet  your  goals  but  remember  to  learn  and  active  quickly  on  findings  ¡  Pivot  if  you  are  not  getting  traction  ¡  Always  be  action-­‐orientated  ¡  To  stay  above  the  water,  Keep  swimming  Ideas  Build  Product  Measure  Data  Learn  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  11. 11. ¡  Never  waste  money  without  a  realistic  objective  ¡  Always  look  for  ways  to  save  on  your  budget  ¡  Understand  where  to  save  without  compromising  quality,  audience  experience  and  more  ¡  Know  your  target  audience  ROI  per  event  or  conference  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  12. 12. Contact  information  ¡  Wayne  Chen  ¡  Wayne@PocketSquareMedia.co  ¡  www.PocketSquareMedia.co  © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×