THINKING ABOUT CSR IN PRACTICE: thoughts, tools and examples – Lecture to McGill Executive Education Program on CSR
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THINKING ABOUT CSR IN PRACTICE: thoughts, tools and examples – Lecture to McGill Executive Education Program on CSR

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This lecture was delivered by Prof. Wayne Dunn to students and faculty at McGill University’s Executive Education Program on Corporate Social Responsibility: CREATING VALUE THROUGH COLLABORATIVE ...

This lecture was delivered by Prof. Wayne Dunn to students and faculty at McGill University’s Executive Education Program on Corporate Social Responsibility: CREATING VALUE THROUGH COLLABORATIVE SUSTAINABLE DEVELOPMENT. The program, which was organized by McGill’s Institute for the Study of International Development, brought together 40+ mid-career professionals from around the world for an intensive one week program on Corporate Social Responsibility. The lecture, which was based on Wayne Dunn’s 25+ year’s of work in the field, brought together theory and practice to provide students with a set of practical tools and frameworks.

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THINKING ABOUT CSR IN PRACTICE: thoughts, tools and examples – Lecture to McGill Executive Education Program on CSR THINKING ABOUT CSR IN PRACTICE: thoughts, tools and examples – Lecture to McGill Executive Education Program on CSR Presentation Transcript

  • THINKING ABOUT CSR IN PRACTICE thoughts, tools and examples Corporate Social Responsibility CREATING VALUE THROUGH COLLABORATIVE SUSTAINABLE DEVELOPMENT An Executive Education Program Montreal, Canada Nov 5th – 9th, 2012 Wayne Dunn Professor of Practice in CSR McGill:Institute for the Study of International Development wayne@waynedunn.com Thursday Nov 8th, 2012 9:00 – Noon Session
  • Lecture Overview• Discuss and try out some practical tools and approaches (Think Abouts) for assessing and understanding CSR in the field • Relationship • Value Creation • Value Sustainability • Communications • Social Value Return on • Metrics Investment • CSR as a Catalyst • Value Proposition • Partners• Group Work – apply the above to real life examples• Industry Social License discussion
  • Session ObjectivesA. To provide participants with some tools and insights for assessing and understanding on the ground CSR projects and initiatives?B. To help participants be able to think about CSR in a more systematic manner. View slide
  • CSR in the OLDEN DAYS Policies & Good Intentions Solving Social Problems View slide
  • CSR in the OLDEN DAYS (cont) Community Relations Management ?Results? Framework Plan System
  • CSR, No Matter How you Slice It
  • How to think about them Systematically• Frameworks and systematic approaches to CSR is still an evolving area, despite a lot of progress over the last 15 years• No one size fits all• CSR programs and activities can be examined along many dimensions
  • Some Key Dimensions to Think AboutType of Activity • Grants and Donations • Community Social & Development • Training and Education • Local Institutional Development • Local Infrastructure • Employment • Procurement • Community Health • Other
  • Some Key Dimensions to Think AboutRelationship • Highly Asymmetrical – Donor/Client • Somewhat Asymmetrical • Symmetrical • Will it/should it change over time?
  • Some Key Dimensions to Think AboutValue Proposition • What Value Gets Created – For Who? • Avoid Zero-Sum situations when possibleValue Sustainability • Does the initial investment continue to provide value beyond the investment timeframeSocial Value Return on Investment • Not every dollar invested in CSR creates the same level of social value
  • Some Key Dimensions to Think AboutPartners • Who/what benefits from success of this initiative? • What sort of partners would fit with this initiative? (if any) • What value would they receive? Create? (for project and for company)?Shareholder Value Creation • What’s in it for the company?
  • Group WorkCameco and CN Case Studies
  • Millennium Development Goals The Millennium Development Goals (MDGs) are eight international development goals that were officially established following the Millennium Summit of the United Nations in 2000 All 193 United Nations member states and at least 23 international organizations agreed to achieve these goals by the year 2015
  • More Key Dimensions to Think AboutCommunications • What about this project should be communicated? • Why? How/Where? Risks? Rewards? • What is the CSR equivalent of Greenwashing?Metrics • What metrics would you measure/monitor? • Why?
  • CSR as a Catalyst• CSR projects can act as a catalyst to bring key partners to the table• Why do this? • Increases available resources (financial, human, organizational, political) • Increases sustainability • Reduces risk
  • CSR as a Catalyst• HIV/AIDS in PNG
  • Social License• Industry Social License• Corporate Social License• Project/Site Social License
  • Industry Social LicensePrelude to Luncheon Speaker• Oil Sands - Alberta• Old Growth Logging – British Columbia• Uranium Mining – Saskatchewan• Trapping Industry – Canada• Seal Fur Harvest – Eastern Canada
  • Think Abouts• Relationship • Communications• Value Sustainability • Metrics• Social Value Return on • CSR as a Catalyst Investment • Management Framework• Value Proposition • Social License (Project,• Partners Corporate, Industry)• Value CreationQuestionWith all the work that has happened – Whydoes CSR remains such an issue
  • Session ObjectivesA. To provide participants with some tools and insights for assessing and understanding on the ground CSR projects and initiatives?B. To help participants be able to think about CSR in a more systematic manner.
  • Extra Slides for HandoutThe following are extra slides that readersmay find useful
  • Gathering & Organizing Information on CSR ActivitiesABC CSR ProgramDescription Short description of the programObjective Stated and/or understood objectivesType of Activity • Grants and Donations • Community Social & Development • Training and Education • Local Institutional Development • Local Infrastructure • Employment • Procurement • Community Health • Other
  • Responsibility & Management What dept./position is responsible for the program? How is it currently managed and how does the management integrate with other corporate management systems? Does the success/failure of this program affect the manager’s annual evaluation? How?Consultation and History What, if any, local involvement was there in the design and development of the program? Any other notes on history – when it started, how it came about, successes, failures, developments, etc.
  • Budget Current budget including how it is derived (i.e. 3% of something). Also any recent or expected changes to the budget.Value Proposition What groups, individuals, stakeholders benefit from this activity, directly and indirectly? Is there a way to help more to benefit from it?Partners Are there any partners that aren’t covered in the value proposition discussion? How are partners involved? What are their roles and responsibilities? Are they capable of meeting them?
  • Community Benefits What are the benefits to the community? Can they be quantified? How?Company Benefits What are the benefits to the company? Can they be quantified? How?Other Beneficiaries Are there other benefits from the program? Who benefits? How? Can they be quantified? How?
  • Success Indicators, Metrics, How is the program measured andMeasuring & Monitoring monitored? Does it connect to management and corporate objectives? Is the program’s success linked to the management evaluation program? What other, if any, success indicators are there? How is the program reported? To who? Frequency
  • Other Think Abouts • Value Sustainability • Social Value Return on Investment • Communications • Metrics • CSR as a Catalyst
  • For Additional InformationWayne DunnProfessor of Practice in Corporate Social ResponsibilityMcGill University | Institute for the Study of International Developmentwayne@waynedunn.comDesk: +1.250.743.7619