CSR and Value Creation: Case Studies presented at the Canadian Foreign Services Institute: Ottawa, Canada

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Wayne presents case studies on some of his corporate social responsibility and value creation work at a Canadian Trade Officer Training Seminar at the Canadian Foreign Services Institute: Ottawa, Canada www.waynedunn.com

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CSR and Value Creation: Case Studies presented at the Canadian Foreign Services Institute: Ottawa, Canada

  1. 1. Driving financial value Case Studies on CSR and Value Creation CSR Training Seminar May 16, 2007 Canadian Foreign Service Institute — CFSI Gatineau (Hull), Canada Presented by: Wayne Dunn www.waynedunn.com info@waynedunn.com A History of Creating Innovative PartnershipsPage 1
  2. 2. Driving financial valueSome Examples Placer Dome (Barrick) South Africa Global reputation Regulatory insights/opportunities Labour force management CSR Developments Employee attraction Investor interest Product marketing Shea Butter Market Product marketing Distributors/sales reps End users Support network A History of Creating Innovative PartnershipsPage 2
  3. 3. Driving financial valuePlacer Dome Care Project 7 Years Out We went to the Dept of Mineral and Energy to discuss a Social and Labour Plan (SLP) we submitted for the Sedibelo Platinum project. The SLP includes all the Community Development programs we intend to implement in detail. This is a document the Department must approve before a Mineral Right Application is granted. It consists of three sections, and this section is the cause of non approval in most of the cases. If it is not approved, you are not allowed to mine, as simple as that. So you can imagine the importance of the document. As the meeting went on, I heard concepts and requirements very well known to me. This went on for about one and a half hours. At a point I told the woman that I clearly understand what she was saying and what the Department’s requirements are and furthermore, if she has ever heard of the Placer Care Project, because we have followed a similar process. Guess what, the Department of Mineral and Energy has based their Social and Labour Plan requirements on the Placer Care Model. It has become a legal requirement. She knew it in detail. Phillip Von Wielligh – Barrick/Placer Dome A History of Creating Innovative PartnershipsPage 3
  4. 4. Driving financial valueSummary Why Because it is smart business and creates/preserves value How not Don’t simply throw money at social environmental issues How Systematic and Value Creation Focused Measure, Measure, Measure – tie to corporate value framework A History of Creating Innovative PartnershipsPage 4
  5. 5. Driving financial valueMain Point in Briefings CSR is about value creation not Charity Always link them A History of Creating Innovative PartnershipsPage 5
  6. 6. Driving financial valueQuestions and Discussion A History of Creating Innovative PartnershipsPage 6

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