Social Mediafor 10,000CreativeKids Wayne Kurtzman@WayneNHNH Destination ImagiNation® Destination ImagiNation Global Finals@IDODI @NH_DI

Photos Copyright WaynePix.comCopyright ©2009 Wayne Kurtzman – BeyondThe.biz

Signs…Copyright ©2009 Wayne Kurtzman –BeyondThe.bizPhotos Copyright WaynePix.com

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Social Media is an umbrella term forvarious activities thatintegratesTechnology and Social Interactionin the construction ofwords, images, audio and videosource: Mixed: Wayne Kurtzman, M. Kagan, other influences.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

“We Live in Exponential Times”Years that Media tookto Reach an Audience of 50-Million PeopleRadio: 38 YearsTelevision: 13 YearsiPod: 3 YearsFacebook: 2 years If Facebook were a country, it would be the 5th largest . . . Just ahead of Brazil.source: educational blogger Karl Fisch

source: Mixed: Wayne Kurtzman, M. Kagan, other influences.

Destination ImagiNation® is an unconventional problem solving process and tournamentfor students of all agesCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

"DI" gives students an extraordinary experience in teamwork, creativity and innovative problem solving.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

ChallengesIntegrate math, science, engineering, the arts, reading, writing, research, geography, music, drama, theatre, international studies, mechanical design, architectural design, technology and so much more…The kids must do it themselvesCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

The Difference Between Social Media for Business and Education is…Photos Copyright NH Destination ImagiNation, Inc.

The Difference Between NH-DI Tournaments and Global Finals…Photos Copyright Destination ImagiNation, Inc.

Difference Between NH-DI Tournaments and Global Finals…How do I bring this into Social Media?Photos Copyright Destination ImagiNation, Inc.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

High Level Steps… Identify Your Audience.Students, Parents, Educators and AlumnaeContent must be relevantSingle litmus test: DWRftK!Shhh. Listen. They’re Talking About You!Tweetdeck, Tweetgrid, other tools Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Identify Your Audience.

Students, Parents, Educators and Alumnae

Content must be relevant

Single litmus test: DWRftK!

Shhh. Listen. They’re Talking About You!

Tweetdeck, Tweetgrid, other tools

Here's What They Said…Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Reach of over 1-million views…

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

High Level Steps… Use Social Media to Reach Organizational GoalsInformation sharing for the eventGrowth More teams; involvement of alumnae Choose Your Tools With PurposeBe where your audience isTwitter, Facebook, YouTube, FlickrBe aware of COPPA and other laws; SafetyCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Use Social Media to Reach Organizational Goals

Information sharing for the event

Growth

More teams; involvement of alumnae

Choose Your Tools With Purpose

Be where your audience is

Twitter, Facebook, YouTube, Flickr

Be aware of COPPA and other laws; Safety

High Level Steps…Develop Guidelines, Precautions and Procedures Preparation is priceless – best and worse caseWhat happens if . . . Measure your successDetermine Key Performance Indicators that accurately measure resultsYou are measuring conversations and interactionsOrganizations do not have conversations – people doCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Develop Guidelines, Precautions and Procedures

Preparation is priceless – best and worse case

What happens if . . .

Measure your success

Determine Key Performance Indicators that accurately measure results

You are measuring conversations and interactions

Organizations do not have conversations – people do

Why is This So Important?Collaboration is the New Manufacturing!Copyright ©2009 Wayne Kurtzman – BeyondThe.bizPhotos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

Google Wave Reinvents E-mail Integrates collaborative documents, video, audio, blogging, moreImage: Courtesy Google: http://wave.google.com/help/wave/about.htmlCopyright ©2009 Wayne Kurtzman – BeyondThe.biz

Reinvents E-mail

Integrates collaborative documents, video, audio, blogging, more

Microsoft Office 2010 Moves Their Office Suite to the Collaborative Web Targeted for Home and Business Users Smartphone, notebook or desktopMicrosoft Office 2010 logo: http://www.microsoft.com/office/2010/Copyright ©2009 Wayne Kurtzman –BeyondThe.biz

Moves Their Office Suite to the Collaborative Web

Targeted for Home and Business Users

Smartphone, notebook or desktop

It's Coming!The only thing that matters is what you are going to do about it.Copyright ©2009 Wayne Kurtzman –BeyondThe.biz

Thank you!Wayne KurtzmanWayne@BeyondThe.Biz@WayneNH@IDODI@NH-DIPhotos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.