SMBNH 5: Destination ImagiNation Social Media at Global Finals

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Case study of Destination ImagiNation use of social media at Global Finals as presented by Wayne Kurtzman at the Social Media Breakfast of New Hampshire (SMBNH) education meeting.

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SMBNH 5: Destination ImagiNation Social Media at Global Finals

  1. 1. Social Mediafor 10,000CreativeKids <br />Wayne Kurtzman@WayneNHNH Destination ImagiNation® Destination ImagiNation Global Finals<br />@IDODI @NH_DI<br />
  2. 2. Photos Copyright WaynePix.com<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz<br />
  3. 3. Signs…<br />Copyright ©2009 Wayne Kurtzman –BeyondThe.biz<br />Photos Copyright WaynePix.com<br />
  4. 4. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz<br />
  5. 5. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz<br />
  6. 6. Social Media is an umbrella term forvarious activities thatintegratesTechnology and Social Interactionin the construction ofwords, images, audio and video<br />source: Mixed: Wayne Kurtzman, M. Kagan, other influences.<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz<br />
  7. 7. “We Live in Exponential Times”<br />Years that Media tookto Reach an Audience of 50-Million People<br />Radio: 38 Years<br />Television: 13 Years<br />iPod: 3 Years<br />Facebook: 2 years<br /> If Facebook were a country, it would be the 5th largest . . . Just ahead of Brazil.<br />source: educational blogger Karl Fisch<br />
  8. 8. source: Mixed: Wayne Kurtzman, M. Kagan, other influences.<br />
  9. 9. Destination ImagiNation® is an unconventional problem solving process and tournamentfor students of all ages<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  10. 10. &quot;DI&quot; gives students an extraordinary experience in teamwork, creativity and innovative problem solving.<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  11. 11. Challenges<br />Integrate math, science, engineering, the arts, reading, writing, research, geography, music, drama, theatre, international studies, mechanical design, architectural design, technology and so much more…<br />The kids must do it themselves<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  12. 12. The Difference Between Social Media for Business and Education is…<br />Photos Copyright NH Destination ImagiNation, Inc.<br />
  13. 13. The Difference Between NH-DI Tournaments and Global Finals…<br />Photos Copyright Destination ImagiNation, Inc.<br />
  14. 14. Difference Between NH-DI Tournaments and Global Finals…<br />How do I bring this into Social Media?<br />Photos Copyright Destination ImagiNation, Inc.<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  15. 15. Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.<br />
  16. 16. Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.<br />
  17. 17. High Level Steps…<br /><ul><li> Identify Your Audience.
  18. 18. Students, Parents, Educators and Alumnae
  19. 19. Content must be relevant
  20. 20. Single litmus test: DWRftK!
  21. 21. Shhh. Listen. They’re Talking About You!
  22. 22. Tweetdeck, Tweetgrid, other tools </li></ul>Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  23. 23. Here&apos;s What They Said…<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  24. 24. Reach of over 1-million views…<br />
  25. 25. Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  26. 26. High Level Steps…<br /><ul><li> Use Social Media to Reach Organizational Goals
  27. 27. Information sharing for the event
  28. 28. Growth
  29. 29. More teams; involvement of alumnae
  30. 30. Choose Your Tools With Purpose
  31. 31. Be where your audience is
  32. 32. Twitter, Facebook, YouTube, Flickr
  33. 33. Be aware of COPPA and other laws; Safety</li></ul>Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  34. 34. High Level Steps…<br /><ul><li>Develop Guidelines, Precautions and Procedures
  35. 35. Preparation is priceless – best and worse case
  36. 36. What happens if . . .
  37. 37. Measure your success
  38. 38. Determine Key Performance Indicators that accurately measure results
  39. 39. You are measuring conversations and interactions
  40. 40. Organizations do not have conversations – people do</li></ul>Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.<br />
  41. 41. Why is This So Important?<br />Collaboration is the New Manufacturing!<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz<br />Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.<br />
  42. 42. Google Wave<br /><ul><li> Reinvents E-mail
  43. 43. Integrates collaborative documents, video, audio, blogging, more</li></ul>Image: Courtesy Google: http://wave.google.com/help/wave/about.html<br />Copyright ©2009 Wayne Kurtzman – BeyondThe.biz<br />
  44. 44. Microsoft Office 2010<br /><ul><li> Moves Their Office Suite to the Collaborative Web
  45. 45. Targeted for Home and Business Users
  46. 46. Smartphone, notebook or desktop</li></ul>Microsoft Office 2010 logo: http://www.microsoft.com/office/2010/<br />Copyright ©2009 Wayne Kurtzman –BeyondThe.biz<br />
  47. 47. It&apos;s Coming!<br />The only thing that matters is what you are going to do about it.<br />Copyright ©2009 Wayne Kurtzman –BeyondThe.biz<br />
  48. 48. Thank you!<br />Wayne KurtzmanWayne@BeyondThe.Biz@WayneNH@IDODI@NH-DI<br />Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.<br />

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