SMBNH 5: Destination ImagiNation Social Media at Global Finals

Social Mediafor 10,000CreativeKids
Wayne Kurtzman@WayneNHNH Destination ImagiNation® Destination ImagiNation Global Finals
@IDODI @NH_DI

Photos Copyright WaynePix.com
Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Signs…
Copyright ©2009 Wayne Kurtzman –BeyondThe.biz
Photos Copyright WaynePix.com

Social Media is an umbrella term forvarious activities thatintegratesTechnology and Social Interactionin the construction ofwords, images, audio and video
source: Mixed: Wayne Kurtzman, M. Kagan, other influences.

“We Live in Exponential Times”
Years that Media tookto Reach an Audience of 50-Million People
Radio: 38 Years
Television: 13 Years
iPod: 3 Years
Facebook: 2 years
If Facebook were a country, it would be the 5th largest . . . Just ahead of Brazil.
source: educational blogger Karl Fisch

source: Mixed: Wayne Kurtzman, M. Kagan, other influences.

Destination ImagiNation® is an unconventional problem solving process and tournamentfor students of all ages
Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

"DI" gives students an extraordinary experience in teamwork, creativity and innovative problem solving.

Challenges
Integrate math, science, engineering, the arts, reading, writing, research, geography, music, drama, theatre, international studies, mechanical design, architectural design, technology and so much more…
The kids must do it themselves

The Difference Between Social Media for Business and Education is…
Photos Copyright NH Destination ImagiNation, Inc.

The Difference Between NH-DI Tournaments and Global Finals…
Photos Copyright Destination ImagiNation, Inc.

Difference Between NH-DI Tournaments and Global Finals…
How do I bring this into Social Media?
Photos Copyright Destination ImagiNation, Inc.

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

High Level Steps…
Identify Your Audience.
Students, Parents, Educators and Alumnae
Content must be relevant
Single litmus test: DWRftK!
Shhh. Listen. They’re Talking About You!
Tweetdeck, Tweetgrid, other tools

Here's What They Said…

Reach of over 1-million views…

High Level Steps…
Use Social Media to Reach Organizational Goals
Information sharing for the event
Growth
More teams; involvement of alumnae
Choose Your Tools With Purpose
Be where your audience is
Twitter, Facebook, YouTube, Flickr
Be aware of COPPA and other laws; Safety

High Level Steps…
Develop Guidelines, Precautions and Procedures
Preparation is priceless – best and worse case
What happens if . . .
Measure your success
Determine Key Performance Indicators that accurately measure results
You are measuring conversations and interactions
Organizations do not have conversations – people do

Why is This So Important?
Collaboration is the New Manufacturing!

Google Wave
Reinvents E-mail
Integrates collaborative documents, video, audio, blogging, more
Image: Courtesy Google: http://wave.google.com/help/wave/about.html

Microsoft Office 2010
Moves Their Office Suite to the Collaborative Web
Targeted for Home and Business Users
Smartphone, notebook or desktop
Microsoft Office 2010 logo: http://www.microsoft.com/office/2010/

It's Coming!
The only thing that matters is what you are going to do about it.

Thank you!
Wayne KurtzmanWayne@BeyondThe.Biz@WayneNH@IDODI@NH-DI

SMBNH 5: Destination ImagiNation Social Media at Global Finals

by WayneNH on Jul 18, 2009

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SMBNH 5: Destination ImagiNation Social Media at Global Finals — Presentation Transcript