Grow Ears and Measure Voices in Social Media - from #PCNH

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  • Story: I was called over to look at a story about social media. It was deemed a good story.
  • Grow Ears and Measure Voices in Social Media - from #PCNH

    1. 1. Wayne Kurtzman Twitter: @WayneNH Wayne@BeyondThe.Biz Blog: www.BeyondThe.Biz and www.MediaBullseye.com (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. Social Media Measurement
    2. 2. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    3. 3. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    4. 4. Image: en.academic.ru 0.00E+00 1.00E+05 2.00E+05 3.00E+05 4.00E+05 5.00E+05 6.00E+05 7.00E+05 8.00E+05 9.00E+05 1.00E+06 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
    5. 5. 110Years (~1559) 38Years 13Years 3 yrs 2Years
    6. 6. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    7. 7. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    8. 8. -JeffJarvis (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    9. 9. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. To meet, learn, act, react and transact.”
    10. 10. In Fact WhenYou Say ROI…
    11. 11. Courtesy: http://farm4.static.flickr.com/3037/2574628438_34acc2840f_b.jpg ; Some rights reserved by EdYourdon
    12. 12. Courtesy: http://farm4.static.flickr.com/3521/3831560299_1a47b3 c9fd_o.jpg Creative Commons Some rights reserved by Kevin
    13. 13. Courtesy @HelloDirect
    14. 14. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    15. 15. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. Courtesy: http://www.flickr.com/photos/striatic/2134277399/sizes/o/
    16. 16.  DefineYour Goals  Monitor theVoices  Define Engagement … and theTerms of Engagement  Measure the Business
    17. 17. http://icanhascheezburger.com These Should Align With Your Corporate Goals
    18. 18. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    19. 19. http://theconversationprism.com/1024/
    20. 20. Free Twitter Ears  Tweetgrid  Twitterfall  Tweetstats  Hootsuite  Tweetdeck  Twitteranalyzer  Twitalyzer  Trendistic
    21. 21. Paid Ears  Radian 6  ScoutLabs  AwarenessNetworks  Trackur  VisibleTechnologies
    22. 22. Free Ears  Topsy  SocialMention  BoardReader
    23. 23. Financial: Has revenue or profit increased or costs decreased? Digital: Has the company enhanced its owned and earned digital assets? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Brand: Have consumer attitudes about the brand improved? http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents
    24. 24. Social Media CRM Biz Intel Psycho- graphic (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
    25. 25. Social Media CRM Biz Intel Psycho- graphic Specific Attitude, Opinions, Activities, Values Stockholder? Potential issues, history Home teams, hobbies, personality types Buying history, GM, Lifetime value, AOV, number of contacts, etc. (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
    26. 26.  CallTime  Sales; Upsell  Support  Conversion Rates  Return vs. New  What else? Courtesy @HelloDirect
    27. 27.  Marketing Share  Brand Recognition  Sales  Knowledge  Others?
    28. 28.  Sentiment  Quotable Statements  Advocates  Marketing Keycode Usage  Followers  Correlation with Key Business Metrics  Sales, Support Call Length, Retention, etc.
    29. 29.  Expenses  Revenues  Activities  Metrics  Loyalty  Impressions  Share of Conversation  Retention  “Saves”
    30. 30. Wayne Kurtzman Twitter: @WayneNH Blog: www.BeyondThe.Biz and www.MediaBullseye.com (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. This presentation and resources will be posted at: www.BeyondThe.Biz and Slideshare with the tag #PCNH
    31. 31. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner.
    32. 32. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. http://www.marketingprofs.com/charts/2010/3827/active-twitter-users-most-influential-online-consumers
    33. 33. (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. http://www.marketingprofs.com/charts/2010/3827/active-twitter-users-most-influential-online-consumers
    34. 34.  Women 35-54 are the largest user segment of mobile social networks.  70% - 25-54  16% - 18-24  7% - 13-17 (c) 2009-2010Wayne Kurtzman, BeyondThe.Biz LLC, 3rd partyTrademarks retained by original owner. Source: Nielsen – http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/

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