Rural csr by icici and syndicate


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Rural csr by icici and syndicate

  1. 1. Rural Renaissance
  2. 2. “India is not Calcutta and Bombay. India livesin her seven hundred thousand villages.” -Mahatma Gandhi
  3. 3. Rural India Constitutes 69% of Indian Population Source: india-key-statistics-297/
  4. 4. Rural India Agriculture provides for 70% of food grains needs Source: up-discussion/indian-villages- our-strength-or-our- weakness/
  5. 5. Rural India Provides Employment to 75% Indian Workforce Source:
  6. 6. Rural India Contributes 30% to National Income Source:
  7. 7. Still its the most neglected and severelyunderdeveloped area in the country…
  8. 8. Problems in Rural Areas Income Problem 86% or Rural Population earn less than $2/day Source: india-key-statistics-297/
  9. 9. Problems in Rural Areas Literacy Problem 99.71% or Rural male Population never reach to the graduation level Source: india-key-statistics-297/
  10. 10. Problems in Rural Areas Healthcare Problem 67% or Rural Population do not have access to safe drinking water Source: india-key-statistics-297/
  11. 11. Problems in Rural Areas Healthcare Problem 90% or Rural Population do not have access to clean sanitation Source: india-key-statistics-297/
  12. 12. Huge opportunities as well.. • Untouched by Urban Growth "The rural market is insulated from the global meltdown, and untouched from urban financial growth,” - Dr. Harish Bijoor, Famous consultant
  13. 13. Huge opportunities as well.. • Massive Market “The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore.” - P Balakrishna, Business Line, The Hindu
  14. 14. Huge opportunities as well.. • Increase in disposable income “several factors like MNREGA have led to an increase in rural purchasing power, and is reflected in rural growth in a number of categories”. -Pankaj Gupta, practice head, Tata Strategic Management Group.
  15. 15. Focused Companies••
  16. 16. Social Initiative Group (SIG)
  17. 17. Mission: “to empower the poor to participate in and benefit from the Indian growth process”Focus Areas: Primary Health Elementary Education Sustainable Livelihoods Access to Finance
  18. 18. Focus Areas:
  19. 19. Focus Areas: Reducing Child Under Nutrition Signed MOU with Govt. of Rajasthan for strengthening the Convergent Action for Child Under nutrition for three years Nutrition Security Innovation programme Running Nutrition Security Innovations Program in Chhattisgarh
  20. 20. Focus Areas:Apna Clinic Running Apna Clinic Project in Nigdi, Pune for Truck Drivers Project Saras A Maternal nutrition Program running with collaboration with Univ. of Southampton UK
  21. 21. Focus Areas:
  22. 22. Focus Areas:School & teacher education reform programme in Rajasthan Working with Sarva Shiksha Abhiyan for education empowermentChhattisgarh curriculum and textbook developmentprogramme Working with Vidya Bhawan Education resource for school curriculum renewal
  23. 23. Focus Areas:
  24. 24. Focus Areas:Effective and affordable risk management solution Lunched India’s first index-based Insurance to protect farmers from weather related risks. Poverty Alleviation through universal access to finance Easy access to finance in rural areas with collaboration with NCDEX and rural branches of ICICI
  25. 25. SyndShakti: smart Card Project A Part of Financial Inclusion of rural areas Pilot project in three districts in Karnataka Collaboration with SBI and Canara Bank
  26. 26. How it works? Bank Bank Agent Smart Card
  27. 27. Farmer
  28. 28. 1. 2.Scan finger print Insert Smart Card
  29. 29.  Cash Transaction Opening of no frill Savings Account Applying for Kisan Loan Applying Govt Beneficiary schemes like MNREGA Fund Transfer Insurance Premium
  30. 30. Safe Secure Easy
  31. 31. Benefits: • Bridging gap between farmers and Banks • 3 lakhs farmers to be benefitted in 1st phase • Ease of banking • Financial inclusion and empowerment
  32. 32. Thank you!