Tourism destination development in ghana


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Tourism destination development in ghana

  2. 2. CONTENTIntroductionOverview of Tourism Destination In GhanaStructure of Tourism Industry in GhanaSWOT Analysis of Tourism DestinationHow The Tourism Destination Can Be DevelopedStatistics and FiguresImpact of Tourism On Ghana As a Tourism DestinationConclusion
  3. 3. INTRODUCTIONThe Republic of Ghana is a country located in the Western part of Africa, bordered bythe Atlantic Ocean to the south, Togo to the east, Burkina Faso to the north and La Coted’Ivoire to the west.Ghana is one of the main tourism destinationsin Africa and the world as a whole. It wasnamed as the 4th place to visit in 2013 by theNew York Times after Brazil, France andNicaragua. Ghana is known for it rich historic culture, castles, forts, parks, historical monuments, cities, villages, man-made lakes etc…….
  5. 5. UPPER WEST REGIONThe Upper West Region which covers about 3% of Ghana’s total land area has apopulation of about 573,873 people. It has 5 administrative districts namely Jirapa-Lambusi, Lawra, Nadawoli, Sissala and Wa. It’s the gateway to Ghana from BurkinaFaso. It attractions include: Gbollu Defence WallIt was part of the slave route and its 70km north of Wa. It was built in the 19thcentury to serve as defence against theslavers.Mushroom RockWhich is a natural rock which has theshape of a mushroom. It is quiet uniqueand attracts a lot of tourists.
  6. 6. Wa Naa’s PalaceThe 19th century palace with its distinctarchitecture was the official residence of theWa Naa, the traditional chief of the Walas.George Ekem Ferguson’s TombHe was a ghanaian colonial agent who wasinstrumental in convincing chiefs to sign treatiesof friendship with the British. He was later killedin 1897 by slave raiders, but his tomb ispreserved in Wa. Most tourist who visit his tombare African studies student who are engaged inresearch about him.
  7. 7. UPPER EAST REGIONThis region covers about 7.8% of Ghana’s land mass. An exciting introduction toGhana, much of the landscape is broad savannah grassland, dotted with strange-loooking baobab trees. Destinations include: Bolga Craft MarketA splendid place to meet traders from all over theregion and bargain for baskets ware, leathergoods and traditional clothing all woven by hand. Paga Crocodile Pond
  8. 8. Tongo RocksThis creates ghostly whistling sounds especially during harmattan. Paga Slave Village
  9. 9. NORTHERN REGIONIt has 13 districts. Its geographical features are mostly low lying except in the northeastern corner with the Gambaga escarpment . The land is drained by tributaries of theVolta Lake, River Oti, Black Volta and White Volta. Tourism destinations in this regionincludes:Mole National Park
  10. 10. Larabanga Mosque Salaga Slave Wells
  11. 11. BRONG AHAFO REGION Brong Ahafo is a region with multiplicity of ethnic groups, physical features, culturalpractices that dates back into antiquity, tourist attractions opportunities forinvestment, an open and warm-hearted people ready to welcome you and make yourstay a memorable one. Tourism destinations includes:Kintampo Falls
  12. 12. Fuller Falls Boabeng Fiema Monkey Sanctuary
  13. 13. VOLTA REGIONThe most easterly region of Ghana bordering on Togo. The rolling hills and valleys, rockyoutcrops overlooking Lake Volta and lagoons, rivers and waterfall make for one ofnatures most attractive gift to Ghana. Wili Water Falls
  14. 14. Ancestral Cave of Likpe Volta Lake
  15. 15. ASHANTI REGIONThe Ashanti Region is the cultural heartbeat of Ghana. Land of Golden Stool expressedin the language, passage rites, festivals, cuisine and ordinary day-to-day activities.Tourism attractions in this area includes:Golden Stool Okomfo Anokye’s Sword
  16. 16. Manhyia Palace Bonwire Kente Village
  17. 17. EASTERN REGIONEaster Region has a rich blend of dramatic landscapes, historical relic and traditionalcultures. It has in it environs Ghana’s only commercial diamond mine at Akwatia,whilethe birthplace of our great cocoa industry can also be located. Attractions includes: Adome Bridge Aburi Gardens
  18. 18. Boti Falls Akaah Falls Begoro Falls
  19. 19. CENTRAL REGIONWas the former government centre of Ghana and was the seat of the British colonialadministration. Famous for its ancient forts and castles built by early Europeans. CapeCoast has been identified as a World Heritage City by the World Heritage Organisationunder UNESCO. Notable attractions includes:Cape Coast Castle
  20. 20. Elmina Castle Beachfront Tills Kakum National Park
  21. 21. GREATER ACCRA REGIONGreater Accra is the gateway to Ghan and home to our vibrant Capital City, is one of themost exciting and distinctive regions. Although, the smallest, it is the most denselypopulated, containing the two great metropolitan areas of Accra and Tema.Attractive tourism destinations includes:National Theatre Presidential Palace
  22. 22. Kwame Nkrumah Mausoleum Osu Castle
  23. 23. WESTERN REGIONWestern Region is known for it collection of forts, tropical jungles, numerousmines, picturesque villages, vivacious festivals and friendly people. The regions watervillages on stilts are amazing to experience.Notable attractions include:Fort Dicove Fort Sebastian
  24. 24. Nzulezu Village Ankasa Nature Reserve
  26. 26.  TOUR OPERATORS A.A. Maikanoo Travel & Tours Johnson Travel & ToursABSCO Travel & Tours Johkad Travel & ToursAero Mondo Travel & Tours M & J Travel & ToursAfrican Origin Travel & Tours Maxy Travel & ToursBelhans Travel & Tours Prestige Travel & ToursBabahub Travel Mall Prostos Travel & ToursCelex Travel & Tours Quasam Travel & ToursCross-Cultural Travel & Tours Reality Vacation InnovationCox & Kings Travel & Tours Royal Derby ToursDe Hilda Travel & Tours Satguru Travel & ToursDoscar travel & Tours Scorpion Travel & ToursDeradec Executive Travel & Tours Tanga ToursFirst New Age Travel & Tours The TravelexH & M Travel & Tours Westgate ToursHeritage Consult Travel & Tours White Oak T & TImani Travel Agency
  27. 27. HOSPITALITY SECTORA & T Hotel  Busia Beach ResortAakway Hotel Lake Bosomtwe Paradise ResortB & Q Resort Madison Square GardensEastland Hotels Maggie Hotel & RestaurantsEllking Hotel Oak PlazaEmperor Suites Queens HotelCape Coast Hotel Takoradi Beach HotelHoliday InnDevon HotelHampton Court HotelHao Xin Hotel & RestaurantJanus ApartmentsJaria HotelLabadi Beach Hotel & RestaurantsLa Palm Beach Hotel & Restaurants
  28. 28. TRANSPORT SECTOR Private Transport eg. Public Transport eg. Air Transport eg. Car rentals Public buses airplanes Water Transport Eg. Canoe, ships ANCILLIARY SERVICES Banking Services eg. Tour Guide services, Security ECOBANK, Barclays Services bank, CitiGroup, UT Bank etc
  29. 29. SWOT ANALYSIS OF TOURISM DESTINATIONStrenghts of Ghana as Tourism DestinationStrong culture and heritage tourism productsNature and ecotourismSafe and secureFriendly peopleAnglophone countryWell connected flight networkDeveloping communicationPolitical stabilityGhana’s Weakness as a Tourism Destination Lack of active promotion of Ghana as a tourist destinationPoor online strategyNo or limited international information officesPoor infrastructureHigh prices relative to qualityLack of service and professional tourism orientation
  30. 30.  Opportunites Facing Ghana as a Tourism DestinationIncreasing interest on the part of African-Americans in their heritageTourist potential from West African neighbors like Nigeria Attractive to business travellers due to location and safety ie. Potential marketThreats Facing Ghana as a Tourism DestinationIncreasing competition from other African countriesHigh cost of travel to GhanaLack of appreciation of tourism’s importance by government and society alikeIncreasing worldwide security concerns about overseas travelNegative associations with qualities generally associated with Africa eg. Famine, poverty and instability.
  31. 31. HOW THE TOURISM DESTINATION CAN DEVELOPED Easy accessibility to tourism siteAttendance at International ExhibitionsDevelopment of the transportation sector eg. National and regional airportsEducating the local human resourcesExploitation of technologyImproved marketingImproved quality and pricing of hotelsImproved tourist attractionsUse of Guerrilla promotional methodsSimpler and cheap visa regime
  32. 32. Number Of Tourist Arrivals In Ghana
  33. 33. International Tourism Receipts In Ghana
  34. 34. IMPACT OF TOURISM ON GHANA AS A TOURISM DESTINATIONEconomic Effect – Positive Tourism creates jobs, both through direct employment within the tourism industry and indirectly in sectors such as retail and transportation. When these people spend their wages on goods and services, it leads to what is known as the "multiplier effect," creating more jobs. The tourism industry also provides opportunities for small-scale business enterprises, which is especially important in rural communities, and generates extra tax revenues, such as airport and hotel taxes, which can be used for schools, housing and hospitals.Economic Effect – Negative Successful tourism relies on establishing a basic infrastructure, such as roads, visitor centers and hotels. The cost of this usually falls on the government, so it has to come out of tax revenues. Jobs created by tourism are often seasonal and poorly paid, yet tourism can push up local property prices and the cost of goods and services. Money generated by tourism does not always benefit the local community, as some of it leaks out to huge international companies, such as hotel chains
  35. 35. Social Effect – Positive The improvements to infrastructure and new leisure amenities that result from tourism also benefit the local community. Tourism encourages the preservation of traditional customs, handicrafts and festivals that might otherwise have been allowed to wane, and it creates civic pride. Interchanges between hosts and guests create a better cultural understanding and can also help raise global awareness of issues such as poverty and human rights abuses. Social Effect – Negative Visitor behavior can have a detrimental effect on the quality of life of the host community. For example, crowding and congestion, drugs and alcohol problems, prostitution and increased crime levels can occur. Tourism can even infringe on human rights, with locals being displaced from their land to make way for new hotels or barred from beaches. Interaction with tourists can also lead to an erosion of traditional cultures and values.
  36. 36. Environmental Effect – Positive Tourism -- particularly nature and ecotourism -- helps promote conservation of wildlife and natural resources such as rain forests, as these are now regarded as tourism assets. It also helps generate funding for maintaining animal preserves and marine parks through entrance charges and guide fees. By creating alternative sources of employment, tourism reduces problems such as over- fishing and deforestation in developing nations.Environmental Effect – Negative Tourism poses a threat to a regions natural and cultural resources, such as water supply, beaches, coral reefs and heritage sites, through overuse. It also causes increased pollution through traffic emissions, littering, increased sewage production and noise
  37. 37. Conclusion:The tourism industry in Ghana has contributed significantly to the country’seconomy particularly in recent times as the sector continues to demonstrateits potential as a key driver of growth. Its arguably the third largest exchangeearner in the country and the fastest growing sector in the Ghanaian economy.Its development has been highlighted by interest groups especially groupsaffiliated to the tourism industry and the media, for more government andpublic attention. It is hoped that, this sector of the economy will be developedwell to reach its maximum capacity which will create good job opportunitiesfor the citizens of this country.