TOURISM DESTINATIONDEVELOPMENT IN GHANA BY: OTOO FELIX
CONTENTIntroductionOverview of Tourism Destination In GhanaStructure of Tourism Industry in GhanaSWOT Analysis of Tourism DestinationHow The Tourism Destination Can Be DevelopedStatistics and FiguresImpact of Tourism On Ghana As a Tourism DestinationConclusion
INTRODUCTIONThe Republic of Ghana is a country located in the Western part of Africa, bordered bythe Atlantic Ocean to the south, Togo to the east, Burkina Faso to the north and La Coted’Ivoire to the west.Ghana is one of the main tourism destinationsin Africa and the world as a whole. It wasnamed as the 4th place to visit in 2013 by theNew York Times after Brazil, France andNicaragua. Ghana is known for it rich historic culture, castles, forts, parks, historical monuments, cities, villages, man-made lakes etc…….
UPPER WEST REGIONThe Upper West Region which covers about 3% of Ghana’s total land area has apopulation of about 573,873 people. It has 5 administrative districts namely Jirapa-Lambusi, Lawra, Nadawoli, Sissala and Wa. It’s the gateway to Ghana from BurkinaFaso. It attractions include: Gbollu Defence WallIt was part of the slave route and its 70km north of Wa. It was built in the 19thcentury to serve as defence against theslavers.Mushroom RockWhich is a natural rock which has theshape of a mushroom. It is quiet uniqueand attracts a lot of tourists.
Wa Naa’s PalaceThe 19th century palace with its distinctarchitecture was the official residence of theWa Naa, the traditional chief of the Walas.George Ekem Ferguson’s TombHe was a ghanaian colonial agent who wasinstrumental in convincing chiefs to sign treatiesof friendship with the British. He was later killedin 1897 by slave raiders, but his tomb ispreserved in Wa. Most tourist who visit his tombare African studies student who are engaged inresearch about him.
UPPER EAST REGIONThis region covers about 7.8% of Ghana’s land mass. An exciting introduction toGhana, much of the landscape is broad savannah grassland, dotted with strange-loooking baobab trees. Destinations include: Bolga Craft MarketA splendid place to meet traders from all over theregion and bargain for baskets ware, leathergoods and traditional clothing all woven by hand. Paga Crocodile Pond
Tongo RocksThis creates ghostly whistling sounds especially during harmattan. Paga Slave Village
NORTHERN REGIONIt has 13 districts. Its geographical features are mostly low lying except in the northeastern corner with the Gambaga escarpment . The land is drained by tributaries of theVolta Lake, River Oti, Black Volta and White Volta. Tourism destinations in this regionincludes:Mole National Park
BRONG AHAFO REGION Brong Ahafo is a region with multiplicity of ethnic groups, physical features, culturalpractices that dates back into antiquity, tourist attractions opportunities forinvestment, an open and warm-hearted people ready to welcome you and make yourstay a memorable one. Tourism destinations includes:Kintampo Falls
VOLTA REGIONThe most easterly region of Ghana bordering on Togo. The rolling hills and valleys, rockyoutcrops overlooking Lake Volta and lagoons, rivers and waterfall make for one ofnatures most attractive gift to Ghana. Wili Water Falls
ASHANTI REGIONThe Ashanti Region is the cultural heartbeat of Ghana. Land of Golden Stool expressedin the language, passage rites, festivals, cuisine and ordinary day-to-day activities.Tourism attractions in this area includes:Golden Stool Okomfo Anokye’s Sword
EASTERN REGIONEaster Region has a rich blend of dramatic landscapes, historical relic and traditionalcultures. It has in it environs Ghana’s only commercial diamond mine at Akwatia,whilethe birthplace of our great cocoa industry can also be located. Attractions includes: Adome Bridge Aburi Gardens
CENTRAL REGIONWas the former government centre of Ghana and was the seat of the British colonialadministration. Famous for its ancient forts and castles built by early Europeans. CapeCoast has been identified as a World Heritage City by the World Heritage Organisationunder UNESCO. Notable attractions includes:Cape Coast Castle
Elmina Castle Beachfront Tills Kakum National Park
GREATER ACCRA REGIONGreater Accra is the gateway to Ghan and home to our vibrant Capital City, is one of themost exciting and distinctive regions. Although, the smallest, it is the most denselypopulated, containing the two great metropolitan areas of Accra and Tema.Attractive tourism destinations includes:National Theatre Presidential Palace
WESTERN REGIONWestern Region is known for it collection of forts, tropical jungles, numerousmines, picturesque villages, vivacious festivals and friendly people. The regions watervillages on stilts are amazing to experience.Notable attractions include:Fort Dicove Fort Sebastian
HOSPITALITY SECTORA & T Hotel Busia Beach ResortAakway Hotel Lake Bosomtwe Paradise ResortB & Q Resort Madison Square GardensEastland Hotels Maggie Hotel & RestaurantsEllking Hotel Oak PlazaEmperor Suites Queens HotelCape Coast Hotel Takoradi Beach HotelHoliday InnDevon HotelHampton Court HotelHao Xin Hotel & RestaurantJanus ApartmentsJaria HotelLabadi Beach Hotel & RestaurantsLa Palm Beach Hotel & Restaurants
TRANSPORT SECTOR Private Transport eg. Public Transport eg. Air Transport eg. Car rentals Public buses airplanes Water Transport Eg. Canoe, ships ANCILLIARY SERVICES Banking Services eg. Tour Guide services, Security ECOBANK, Barclays Services bank, CitiGroup, UT Bank etc
SWOT ANALYSIS OF TOURISM DESTINATIONStrenghts of Ghana as Tourism DestinationStrong culture and heritage tourism productsNature and ecotourismSafe and secureFriendly peopleAnglophone countryWell connected flight networkDeveloping communicationPolitical stabilityGhana’s Weakness as a Tourism Destination Lack of active promotion of Ghana as a tourist destinationPoor online strategyNo or limited international information officesPoor infrastructureHigh prices relative to qualityLack of service and professional tourism orientation
Opportunites Facing Ghana as a Tourism DestinationIncreasing interest on the part of African-Americans in their heritageTourist potential from West African neighbors like Nigeria Attractive to business travellers due to location and safety ie. Potential marketThreats Facing Ghana as a Tourism DestinationIncreasing competition from other African countriesHigh cost of travel to GhanaLack of appreciation of tourism’s importance by government and society alikeIncreasing worldwide security concerns about overseas travelNegative associations with qualities generally associated with Africa eg. Famine, poverty and instability.
HOW THE TOURISM DESTINATION CAN DEVELOPED Easy accessibility to tourism siteAttendance at International ExhibitionsDevelopment of the transportation sector eg. National and regional airportsEducating the local human resourcesExploitation of technologyImproved marketingImproved quality and pricing of hotelsImproved tourist attractionsUse of Guerrilla promotional methodsSimpler and cheap visa regime
IMPACT OF TOURISM ON GHANA AS A TOURISM DESTINATIONEconomic Effect – Positive Tourism creates jobs, both through direct employment within the tourism industry and indirectly in sectors such as retail and transportation. When these people spend their wages on goods and services, it leads to what is known as the "multiplier effect," creating more jobs. The tourism industry also provides opportunities for small-scale business enterprises, which is especially important in rural communities, and generates extra tax revenues, such as airport and hotel taxes, which can be used for schools, housing and hospitals.Economic Effect – Negative Successful tourism relies on establishing a basic infrastructure, such as roads, visitor centers and hotels. The cost of this usually falls on the government, so it has to come out of tax revenues. Jobs created by tourism are often seasonal and poorly paid, yet tourism can push up local property prices and the cost of goods and services. Money generated by tourism does not always benefit the local community, as some of it leaks out to huge international companies, such as hotel chains
Social Effect – Positive The improvements to infrastructure and new leisure amenities that result from tourism also benefit the local community. Tourism encourages the preservation of traditional customs, handicrafts and festivals that might otherwise have been allowed to wane, and it creates civic pride. Interchanges between hosts and guests create a better cultural understanding and can also help raise global awareness of issues such as poverty and human rights abuses. Social Effect – Negative Visitor behavior can have a detrimental effect on the quality of life of the host community. For example, crowding and congestion, drugs and alcohol problems, prostitution and increased crime levels can occur. Tourism can even infringe on human rights, with locals being displaced from their land to make way for new hotels or barred from beaches. Interaction with tourists can also lead to an erosion of traditional cultures and values.
Environmental Effect – Positive Tourism -- particularly nature and ecotourism -- helps promote conservation of wildlife and natural resources such as rain forests, as these are now regarded as tourism assets. It also helps generate funding for maintaining animal preserves and marine parks through entrance charges and guide fees. By creating alternative sources of employment, tourism reduces problems such as over- fishing and deforestation in developing nations.Environmental Effect – Negative Tourism poses a threat to a regions natural and cultural resources, such as water supply, beaches, coral reefs and heritage sites, through overuse. It also causes increased pollution through traffic emissions, littering, increased sewage production and noise
Conclusion:The tourism industry in Ghana has contributed significantly to the country’seconomy particularly in recent times as the sector continues to demonstrateits potential as a key driver of growth. Its arguably the third largest exchangeearner in the country and the fastest growing sector in the Ghanaian economy.Its development has been highlighted by interest groups especially groupsaffiliated to the tourism industry and the media, for more government andpublic attention. It is hoped that, this sector of the economy will be developedwell to reach its maximum capacity which will create good job opportunitiesfor the citizens of this country.