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Presentatie Harry Verwayen - Kennisland
 

Presentatie Harry Verwayen - Kennisland

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  • <br /> <br />
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  • <br /> We zijn aan de slag gegaan met visualisatie van het business model (Osterwalder) <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  • We brainstormed about the possibilities and bottlenecks you were foreseeing in your institutions with business model innovation <br />
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  • Er is concurentie: plaatje youtube <br />
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  • Er is concurentie: plaatje youtube <br />
  • Wat voor soort infrasturctuur is er nodig om een nieuwe propositie te realiseren? <br />
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  • <br /> Wat voor invloed heeft het op de <br /> relatie met onze doelgroep <br /> als wij andere kanalen gaan inzetten (internet)? <br /> <br />
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  • Advertising? <br />
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  • Waar staan we nu? : plaatje raad van cultuur: digitalisering/innovatie/transformatie <br />
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  • <br /> kanaal: Flickr <br />
  • onmiddelijke toegang <br /> delen, verder gebruiken, samplen <br /> geen auteursrechtbeperkingen <br />
  • groter publiek, academisch, maar vooral particulier <br />
  • <br /> <br />
  • evaluatie <br />
  • <br /> We zijn aan de slag gegaan met visualisatie van het business model (Osterwalder) <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  • hoe zit het met kosten & inkomsten? <br />
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  • NYT on the web/Time Life/Saatchi/KB: boeken verscheuren <br />
  • Om echte doorbraken te realiseren zullen er instumenten ontwikkeld moeten worden om gefundeerde keuzes te kunnen maken. <br />
  • Auteursrecht/link creatieve industrie/infrastructuur/organisatie <br />
  • Dit zijn vragen die het onderzoek probeert te beantwoorden <br />
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Presentatie Harry Verwayen - Kennisland Presentatie Harry Verwayen - Kennisland Presentation Transcript

  • Business Model Innovation Cultural Heritage Research Kick-off 12 maart 2009 Monday, March 23, 2009
  • Background: DEN Conference, Business Model Workshop december 2008 www.teleread.org Monday, March 23, 2009
  • Monday, March 23, 2009
  • Monday, March 23, 2009
  • Most important conclusions: Monday, March 23, 2009
  • One thing is very clear: Monday, March 23, 2009
  • New value propositions emerge, new client groups are reached by digitizing collections Monday, March 23, 2009
  • However, many questions remain unsolved: Monday, March 23, 2009
  • ‘What kind of infrastructure do we need to make the endeavour sustainable and interoperable?’ Monday, March 23, 2009
  • ‘What kind of impact will this have on our organisation? Do we have the resources to do this ourselves, or do we need partners?’ Monday, March 23, 2009
  • ‘How do we protect intellectual property while offering open access?’ Monday, March 23, 2009
  • ‘What will be the impact on our client relations when we use different channels?’ Monday, March 23, 2009
  • ‘What client groups are central to our mission? Monday, March 23, 2009
  • ‘What revenue models will fit our mission and values?’ Monday, March 23, 2009
  • Free Broker Affiliate ‘What revenue models will fit our mission and values?’ Freemium Advertising Subscription Sponsoring Monday, March 23, 2009
  • ‘It is important to understand who we are and where we stand in the process’ Monday, March 23, 2009
  • Transformation Innovation Digitization Where are we now, how far do we want to go? Monday, March 23, 2009
  • A recent example from Images for the Future: www.imagesforthefuture.org Monday, March 23, 2009
  • joins Monday, March 23, 2009
  • pilot-project makes 400 photo’s available online Monday, March 23, 2009
  • Why? Monday, March 23, 2009
  • reaching out to a larger and more international audience Monday, March 23, 2009
  • Engaging the audience in participation (through social tagging) Monday, March 23, 2009
  • 4 november: Visits: 400.000+ Comments: 270 Monday, March 23, 2009
  • Old situation Monday, March 23, 2009
  • New situation: partner with Flickr, a place already well visited by photographic enthousiasts Monday, March 23, 2009
  • No copyright restrictions: use, re-use, sample, tag, enjoy Monday, March 23, 2009
  • A larger, non- academic audience is reached Monday, March 23, 2009
  • Conclusion: fascinating pilot. But. Monday, March 23, 2009
  • ...How will this work out when the National Archive will digitize million images?... more than a Monday, March 23, 2009
  • Monday, March 23, 2009
  • Costs will go up. How about revenues? Monday, March 23, 2009
  • How do we get to real business model innovation? Monday, March 23, 2009
  • Innovation that will be sustainable, efficiently organised, open... Monday, March 23, 2009
  • Monday, March 23, 2009
  • Monday, March 23, 2009
  • Monday, March 23, 2009
  • Monday, March 23, 2009
  • Research goals: 1. providing insights in the choices we have to make to define our roles in the digital environment 2. defining and analysing instruments that can be used to make these choices in a balanced way Monday, March 23, 2009
  • international trends Expert sessions link with the creative industries Interviews Deskresearch organisation Intellectual property Infrastructure Publication Conference (september) Monday, March 23, 2009
  • www.teleread.org Monday, March 23, 2009
  • www.teleread.org Monday, March 23, 2009
  • www.teleread.org Monday, March 23, 2009
  • www.teleread.org Monday, March 23, 2009
  • Keep in touch? Provide input? marco.streefkerk@den.nl hverwayen@kennisland.nl Monday, March 23, 2009