Vulnerability. Parity. Leadership. Using Shopper Perceptions to Drive Brand Decisions
In the world of retail, what matters more – perception or reality? For Watt International, the answer is clear: perception trumps reality. And when it comes to defining research parameters and marketing strategies, the most important insights you can get are found in an understanding of what’s truly important to your (potential) customers, and where your brand stands relative to these factors. After that, it’s all a question of execution, measurement and refining.
In this presentation, Patrick will present:
a. A ground-breaking case study outlining how a retailer is using shopper perceptions and
insights to identify what matters to customers, where it’s winning, and where it’s losing;
b. A look at the path to purchase for a non-traditional retail environment, and what every CPG
and retailer can learn from it; and
c. What role social media plays in the path to purchase.