Patrick Rodmell's highly visual, interactive and provocative look at:
1) The prominent trends that will influence what tomorrow's customers will buy, how they will buy it and where they will shop;
2) The role insights and shopper marketing play in defining the path to purchase;
3) Innovations that have been developed in response to these trends that are currently being tested in the retail industry; and
4) A hindsight look at the predictions Rodmell made in 2007, and how many have come to fruition.