Ontario's Own - The Passion Behind the Product [Case Study]

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Wanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Company brought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, …

Wanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Company brought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, natural food initiatives to create a full range of food products.

Watt was selected to develop brand strategy, name generation and packaging for a line of food products that would be locally-grown and sold in Ontario, Canada. We created a brand that would inspire emotional connections, deliver on the value promised and create customer loyalty, and named it ‘Ontario’s Own’. Watt designed the packaging to convey a theme of food carefully grown, picked, preserved and delivered in traditional ways – from the farmers’ hands to yours. Packaging was developed to leave the smallest environmental footprint and graphic treatments were included to showcase local farmers, processors, distributors, retailers and restaurants.

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  • 1. “Watt International took the time to really 2011 PAC 2011 PAC Leadeship Awards Leadeship Awardsunderstand our product and became anincredibly important extension of our team.Their retail expertise, sense of urgency, Best of Show Gold Awardcreativity and vision were instrumental indefining a unique and ownable position forour successful new brand.”Carole-Ann Hayes, President
  • 2. The Passion Behind the ProductWanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Companybrought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, naturalfood initiatives to create a full range of food products.Watt was selected to develop brand strategy, name generation and packaging for a line of food productsthat would be locally-grown and sold in Ontario, Canada. We created a brand that would inspire emotionalconnections, deliver on the value promised and create customer loyalty, and named it ‘Ontario’s Own’.Watt designed the packaging to convey a theme of food carefully grown, picked, preserved and deliveredin traditional ways – from the farmers’ hands to yours. Packaging was developed to leave the smallestenvironmental footprint and graphic treatments were included to showcase local farmers, processors,distributors, retailers and restaurants.
  • 3. Who We AreWe are a truly integrated retail agency, with over forty years experience in over forty Have any questions? Pleasecountries around the world. Working collaboratively with our clients and other supportingagencies, we help uncover the most meaningful insights, set the right strategies, and deliver contact us at 416 364 9384 x240 orresults-oriented creative solutions across every brand touchpoint. at contactus@wattisretail.com to talk about how we might be ableWe eat, sleep and breathe retail. Through our integrated approach, our clients receive to support your business.a single-source solution, efficiencies in account management, and a brand experiencethat’s connected from the first insight to the last creative expression. follow us on:If the pieces of your brand puzzle just don’t seem to fit, we’d love to talk with you. Our single-source, best-in-class, integrated retail model works, and we can show you how. http://twitter.wattisretail.com http://linkedin.wattisretail.comWhat We Do research insight strategy innovation creative• Consumer + Shopper Research • Brand Positioning • Brand Name, Identity + Guidelines• Financial Analysis • Marketing Strategies • Retail Design• Stakeholder Interviews • Channel Strategies • Package Design Watt International Inc.• Trends + Innovation Reports • Product + Merchandise Strategies • Merchandising + POP Displays THE INTEGRATED RETAIL AGENCY• SWOT + Best Practice Analysis • Private Brand Architecture 300 Bayview Avenue • Integrated Communications• Need State + Path to Purchase • Business + Strategic Planning Toronto, ON Canada M5A 3R7 Modeling • BrandvertisingTM • Management Consulting wattisretail.com • Web, Mobile + Social Media • Performance Measurement (KPIs) • Total Production Management research strategy creative • Value Engineering