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Wanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Company brought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, natural food initiatives to create a full range of food products.
Watt was selected to develop brand strategy, name generation and packaging for a line of food products that would be locally-grown and sold in Ontario, Canada. We created a brand that would inspire emotional connections, deliver on the value promised and create customer loyalty, and named it ‘Ontario’s Own’. Watt designed the packaging to convey a theme of food carefully grown, picked, preserved and delivered in traditional ways – from the farmers’ hands to yours. Packaging was developed to leave the smallest environmental footprint and graphic treatments were included to showcase local farmers, processors, distributors, retailers and restaurants.