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1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
The Journey to Enterprise ...
2© Copyright 2014 Pivotal. All rights reserved.
Agenda
 Software has become economic
weapon (again)
 Why Platforms vs. I...
3© Copyright 2014 Pivotal. All rights reserved.
“Software is Eating the World”
4© Copyright 2014 Pivotal. All rights reserved.
Empowering Smaller Agile Teams
Paul Graham
Value of YC
startups: $13.7B
YC...
5© Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B v...
6© Copyright 2014 Pivotal. All rights reserved.
Traditional IT is Being Disrupted
7© Copyright 2014 Pivotal. All rights reserved.
Enterprises Must Adapt to Compete: Now
8© Copyright 2014 Pivotal. All rights reserved.
This Generation of Developers Have New
Values
 Agile teams and rapid iter...
9© Copyright 2014 Pivotal. All rights reserved.
Netflix Cloud Evolution: First Step IaaS
10© Copyright 2014 Pivotal. All rights reserved.
Netflix Cloud Evolution: Next Step PaaS
11© Copyright 2014 Pivotal. All rights reserved.
Is Your Enterprise Ready?
12© Copyright 2014 Pivotal. All rights reserved.
The Cloud Platform Evolution
Traditional IaaS
Virtualization
Platform
Vir...
13© Copyright 2014 Pivotal. All rights reserved.
 Screen shot of Dev Console – pointing out simple
abstraction
 Demo
App...
14© Copyright 2014 Pivotal. All rights reserved.
Industry Voting:
Cloud Foundry is the
standard in PaaS
15© Copyright 2014 Pivotal. All rights reserved.
Cloud Foundry Foundation: Industry Standard
Platinum
$500k / year
Gold
$1...
16© Copyright 2014 Pivotal. All rights reserved.
Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system ...
17© Copyright 2014 Pivotal. All rights reserved.
Warner Music on CF: Stunning Results
Warner Software Factory Platform
Ne...
18© Copyright 2014 Pivotal. All rights reserved.
IBM Bets $1B On Cloud Foundry
19© Copyright 2014 Pivotal. All rights reserved.
IaaS without PaaS capabilities
becoming a dying breed
In 2014... IaaS pro...
20© Copyright 2014 Pivotal. All rights reserved.
Get Ready For the Third Platform
21© Copyright 2014 Pivotal. All rights reserved.
Largest Acquisition in Google History?
22© Copyright 2014 Pivotal. All rights reserved.
The “Nest” Disruptive Application Pattern
• Change an industry by
combini...
23© Copyright 2014 Pivotal. All rights reserved.
Netflix Followed The Nest Disruption Pattern
• How did they transform fro...
24© Copyright 2014 Pivotal. All rights reserved.
Core Application Patterns Are Changing
25© Copyright 2014 Pivotal. All rights reserved.
The Default has Been Amazon….
26© Copyright 2014 Pivotal. All rights reserved.
A Multi-Cloud 3rd
Platform: Cloud Foundry
Elastic
Runtime
Agile
Microserv...
27© Copyright 2014 Pivotal. All rights reserved.
GE Predix platform powered by Cloud
Foundry and Pivotal Hadoop
41 diver...
28© Copyright 2014 Pivotal. All rights reserved.
Presenting at CFsummit June 9-11th
29© Copyright 2014 Pivotal. All rights reserved.
Removing Developer and Operator Constrains
• Auto-detect frameworks
• Lin...
30© Copyright 2014 Pivotal. All rights reserved.
PCF: Operational Benefits
 Instant Dynamic Routing
 Streaming Logging A...
31© Copyright 2014 Pivotal. All rights reserved.
Big Data: Faster and Easier than AWS
https://www.youtube.com/watch?v=LHIE...
32© Copyright 2014 Pivotal. All rights reserved.
Pivotal CF: Cloud Independent Software Delivery
Simple, Developer Friendl...
33© Copyright 2014 Pivotal. All rights reserved.
Conclusions
• Enterprises are responding to disruptive
change with PaaS
•...
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Ahead conference keynote deck, The Journey to Enterprise PaaS with Cloud Foundry

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Keynote slides for Ahead conference in Chicago, June 5th 2014.

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  • http://techcrunch.com/2013/12/14/as-software-eats-the-world-non-tech-corporations-are-eating-startups/
    Either become a software driven enterprise and/or buy a startup with agile teams:
    Over the past year or two, non-tech corporations have begun to actually open their wallets to arm themselves with talent and technology that can help them enter the digital and data-focused world we now live and work in. It’s no longer Google, Facebook and Yahoo that are competing to acquire the best and the brightest startups in Silicon Valley. There are plenty of corporations in retail, health, agriculture, financial services and other industries that are sending their corp-dev talent to scout out possible acquisitions in the Bay Area and beyond.
    Let’s take a look at some of the examples. Earlier this year, Monsanto, a multinational chemical, and agricultural biotechnology corporation, bought big data weather tech company Climate Corporation for $1.1 billion. Insurer UnitedHealth Group bought health data analytics company Humedica for hundreds of millions of dollars. A few weeks ago, fitness clothing retailer Under Armour bought fitness tracking app developer MapMyFitness for $150 million. Office supply retailer Staples bought e-commerce personalization company Runa. Payments processing giant First Data has acquired mobile loyalty startup Perka and mobile payments startup Clover in the past year. Retail giant Target has picked up a number of e-commerce companies. Ford Motors bought in-car music app startup Livio. The list goes on.
    Their main motivation is realizing that software is eating the world.
    Exitround, the website that launched earlier this year and lets startups anonymously seek acquirers, has been seeing a strong uptick in non-tech, corporate acquirers joining the marketplace to find potential talent and startups.
    “Their main motivation is realizing that software is eating the world, and they have to add software talent and technologies to their products,” explained Exitround founder Jacob Mullins. On the marketplace, Mullins says that 10 percent of buyers are Fortune 500 companies and 20 percent of acquirers are publicly traded, with a good percentage of the group being non-tech companies
  • No need to configure VMs, databases, AppServers, Load-balancers…
    Developers can focus on development and not infrastructure plumbing
    Separate the concerns of AppDev and Operations
    Eliminate the bottleneck of provisioning and deployment processes
    Make full use of investments in the “Cloud”
  • Source 1: The software edge, How effective software development and delivery drives competitive advantage, IBM Institute for Business Value
    The importance of SW development: 54% of cos believe it’s critical
    But only 25% leverage it today
    Those who leverage it (software development) effectively outperform those who don’t
    In fact, almost 70 percent of the companies currently leveraging software development for competitive advantage outperform their peers from a profitability standpoint.
    Source 2: Platform: The Cloud Foundry Conference - Jonathan Murray
    http://www.youtube.com/watch?v=LIg7TO0CaKA
    Source 3: Financial Times – Banks need to take on Amazon and Google or die – Francisco Gonzalez, Chief Executive BBA –
    BBVA is the second largest bank in Spain, after Santander. Since 2006 the bank has focused on overseas expansion, and now operates in 40 countries. €22 billion revenue in 2012.
    Some bankers and analysts think that Google, Facebook, Amazon or the like will not fully enter a highly regulated, low-margin business such as banking. I disagree. What is more, I think banks that are not prepared for such new competitors face certain death.
    Technology has already transformed many industries. Next in line is banking. In two or three years, only 5 per cent of consumer interaction will be through branches. The rules have changed and a new league of competitors is emerging.
  • No need to configure VMs, databases, AppServers, Load-balancers…
    Developers can focus on development and not infrastructure plumbing
    Separate the concerns of AppDev and Operations
    Eliminate the bottleneck of provisioning and deployment processes
    Make full use of investments in the “Cloud”
  • No need to configure VMs, databases, AppServers, Load-balancers…
    Developers can focus on development and not infrastructure plumbing
    Separate the concerns of AppDev and Operations
    Eliminate the bottleneck of provisioning and deployment processes
    Make full use of investments in the “Cloud”
  • No need to configure VMs, databases, AppServers, Load-balancers…
    Developers can focus on development and not infrastructure plumbing
    Separate the concerns of AppDev and Operations
    Eliminate the bottleneck of provisioning and deployment processes
    Make full use of investments in the “Cloud”
  • No need to configure VMs, databases, AppServers, Load-balancers…
    Developers can focus on development and not infrastructure plumbing
    Separate the concerns of AppDev and Operations
    Eliminate the bottleneck of provisioning and deployment processes
    Make full use of investments in the “Cloud”
  • Transcript of "Ahead conference keynote deck, The Journey to Enterprise PaaS with Cloud Foundry "

    1. 1. 1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved. The Journey to Enterprise PaaS James Watters VP of Product, Cloud Foundry & Pivotal CF
    2. 2. 2© Copyright 2014 Pivotal. All rights reserved. Agenda  Software has become economic weapon (again)  Why Platforms vs. IaaS  Big Picture: 3rd Platform Applications  Why Cloud Foundry
    3. 3. 3© Copyright 2014 Pivotal. All rights reserved. “Software is Eating the World”
    4. 4. 4© Copyright 2014 Pivotal. All rights reserved. Empowering Smaller Agile Teams Paul Graham Value of YC startups: $13.7B YC Strategy: Give an agile team of four developers coaching and minimal funding
    5. 5. 5© Copyright 2014 Pivotal. All rights reserved. Software is Changing Industries $3.5B valuation Financial Services $3.5B valuation Travel & Hospitality $3.5B valuation Transportation $3.2B Acquisition by Google Home Automation $20B valuation Entertainment $26B valuation Tesla--Automotive
    6. 6. 6© Copyright 2014 Pivotal. All rights reserved. Traditional IT is Being Disrupted
    7. 7. 7© Copyright 2014 Pivotal. All rights reserved. Enterprises Must Adapt to Compete: Now
    8. 8. 8© Copyright 2014 Pivotal. All rights reserved. This Generation of Developers Have New Values  Agile teams and rapid iteration  Continuous delivery, no planned downtime  Horizontally scalability (data and app)  Micro-Services, standardized service binding and discovery  First class Mobile support  Deep user analytics
    9. 9. 9© Copyright 2014 Pivotal. All rights reserved. Netflix Cloud Evolution: First Step IaaS
    10. 10. 10© Copyright 2014 Pivotal. All rights reserved. Netflix Cloud Evolution: Next Step PaaS
    11. 11. 11© Copyright 2014 Pivotal. All rights reserved. Is Your Enterprise Ready?
    12. 12. 12© Copyright 2014 Pivotal. All rights reserved. The Cloud Platform Evolution Traditional IaaS Virtualization Platform Virtualization Platform Operating SystemOperating System Your Application Code Your Application Code Physical ServersPhysical Servers Your Application Code Your Application Code IAAS Your Application Code Your Application Code PAAS IAAS PaaS
    13. 13. 13© Copyright 2014 Pivotal. All rights reserved.  Screen shot of Dev Console – pointing out simple abstraction  Demo Application and Services Dial Tone
    14. 14. 14© Copyright 2014 Pivotal. All rights reserved. Industry Voting: Cloud Foundry is the standard in PaaS
    15. 15. 15© Copyright 2014 Pivotal. All rights reserved. Cloud Foundry Foundation: Industry Standard Platinum $500k / year Gold $100k / year Silver $5-30K / year DataStax Fidelity Mongo Piston Cloud CloudCredo BlueBox Docker Stark & Wayne Anynines AppDirect AppDynamics CloudFlare
    16. 16. 16© Copyright 2014 Pivotal. All rights reserved. Jonathan Rosenberg CTO & VP, Collaboration “PaaS is the operating system for the cloud. As the set of APIs and services for PaaS's grow, the choice of PaaS becomes more crucial as the costs of porting go up. This is one of the benefits of open source PaaS offerings like Cloud Foundry.”
    17. 17. 17© Copyright 2014 Pivotal. All rights reserved. Warner Music on CF: Stunning Results Warner Software Factory Platform New applications and major updates – Before: 6 months, team of 10 developers – After: 6 weeks, same team – Speed/Agility: 400% faster on new platform – HR Hard Savings: $1.1M per application update delivered
    18. 18. 18© Copyright 2014 Pivotal. All rights reserved. IBM Bets $1B On Cloud Foundry
    19. 19. 19© Copyright 2014 Pivotal. All rights reserved. IaaS without PaaS capabilities becoming a dying breed In 2014... IaaS providers with no PaaS services…and no ecosystem of developers will go the way of the dodo bird The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Cloud Foundry fits the bill nicely, and the ease of deployment is the same whether you're deploying a Node.js prototype or a Java project with scads of external services.
    20. 20. 20© Copyright 2014 Pivotal. All rights reserved. Get Ready For the Third Platform
    21. 21. 21© Copyright 2014 Pivotal. All rights reserved. Largest Acquisition in Google History?
    22. 22. 22© Copyright 2014 Pivotal. All rights reserved. The “Nest” Disruptive Application Pattern • Change an industry by combining – Highly personalized, interactive web/mobile experience – “Disruptive” insights derived from data collection, aggregation, analytics – Changes both consumer and supplier patterns
    23. 23. 23© Copyright 2014 Pivotal. All rights reserved. Netflix Followed The Nest Disruption Pattern • How did they transform from a mail-order business? – “Speed wins in the marketplace” – “Microservices for speed and availability” – “Simple patterns automated by PaaS”
    24. 24. 24© Copyright 2014 Pivotal. All rights reserved. Core Application Patterns Are Changing
    25. 25. 25© Copyright 2014 Pivotal. All rights reserved. The Default has Been Amazon….
    26. 26. 26© Copyright 2014 Pivotal. All rights reserved. A Multi-Cloud 3rd Platform: Cloud Foundry Elastic Runtime Agile Microservices Elastic Runtime Agile Microservices Elastic Hadoop Elastic Hadoop Jenkins Service (CI) Jenkins Service (CI) GoogleGoogle RedisRedis Cloud Foundry BOSHCloud Foundry BOSH KV StoreKV Store VMwareVMware EC2EC2OpenstackOpenstack Multi-Cloud Declarative Service Deployment, Operations Elastic managed runtime service integrated into leading data services; all scaled and managed by CF BOSH Rabbit MQ Rabbit MQ
    27. 27. 27© Copyright 2014 Pivotal. All rights reserved. GE Predix platform powered by Cloud Foundry and Pivotal Hadoop 41 diverse applications from across GE divisions targeted for 2014 production deployment Bringing the disruptive “Nest” pattern to every GE industrial division with Cloud Foundry GE Invests $105M Into Pivotal Platform
    28. 28. 28© Copyright 2014 Pivotal. All rights reserved. Presenting at CFsummit June 9-11th
    29. 29. 29© Copyright 2014 Pivotal. All rights reserved. Removing Developer and Operator Constrains • Auto-detect frameworks • Link to PaaS • Self-service deploy • Dynamic routing • Elastic scale • Integrated HA • Autoscaling and APM • Log aggregation • Policy and Auth • A/B versioning • Live upgrades • Self-service removal
    30. 30. 30© Copyright 2014 Pivotal. All rights reserved. PCF: Operational Benefits  Instant Dynamic Routing  Streaming Logging Aggregation  ID/team/RBAC/Policy  Four layers of built-in Availability and Health Management  Application Performance Monitoring (APM)  Auto-scaling, Scheduling
    31. 31. 31© Copyright 2014 Pivotal. All rights reserved. Big Data: Faster and Easier than AWS https://www.youtube.com/watch?v=LHIEQB0C4Ko
    32. 32. 32© Copyright 2014 Pivotal. All rights reserved. Pivotal CF: Cloud Independent Software Delivery Simple, Developer Friendly Commands and API • CF Push [Appfile] • CF Push [Docker] • CF Push [.NET] • Or IDE based control, Eclipse, STS, Intellij,etc. Operational Benefits for Every Application •Instant Dynamic Routing •Streaming Logging Agg •ID/team/RBAC/Policy •Application performance management •Auto-scaling, scheduling •Four layers of built-in Availability and health management Built-in and Ecosystem Services • MySQL HA • Redis • Rabbit MQ • HAWQ Analytics • Elastic Pivotal HD • Elastic Search • Mobile Back End • Jenkins • Cassandra Deploy, Operate Update, Scale Platform on Any IaaS
    33. 33. 33© Copyright 2014 Pivotal. All rights reserved. Conclusions • Enterprises are responding to disruptive change with PaaS • Every enterprise needs to have a 3rd Platform architecture plan • Cloud Foundry is the leading alternative to AWS for these new patterns
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