1. Promoting Shea Sustainability:
Five Facts to Ponder
Dr. Georgia Duerst-Lahti
CEO DLG Naturals, Duerst Lahti Global LLC
Professor, Beloit College

2. First reality
To open markets, you must sell to manufacturers

3. Be the
source
they
can
trust.
1.Reliability, availability, and quality top all else

4. Certifcate of
analysis?
Batch
sample?
GMP?
GAP?
2.US and EU buyers want “paper”
even before a sample

5. Cooperation
is the only
real
“contract”.
Can become
DNA of a
brand.
3. Close partnering between producers and
distributors offers great advantages

6. Second Reality
Manufacturers and brands must have customers

7. Does the
product work?
Authentic stories
of social good
enhance
marketing.
Social media
communities are
important, real.
4. Authentic stories come after good products

8. Too many.
Consumers
seldom will
pay more.
5. Consumers are confused by seals

9. Third Reality
Moving forward together is the single best way

10. Marketing.
Export
packaging.
Laboratories.
Processing
research.
Quality control
and assurance.
Sustainability.
Collaborate:
for growth and efficiency

11.  Global Shea Alliance
 Its long-term members
 West Africa Trade Hub
 Funlayo Alabi, Shea Radiance
 You
Dr. Georgia
Dr.Georgia@DLGNaturals.com
Thank you!