Promoting Shea Sustainability: Five facts to ponder

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Promoting Shea Sustainability: Five facts to ponder

  1. 1. Promoting Shea Sustainability: Five Facts to Ponder Dr. Georgia Duerst-LahtiCEO DLG Naturals, Duerst Lahti Global LLC Professor, Beloit College
  2. 2. First realityTo open markets, you must sell to manufacturers
  3. 3. Be the source they can trust.1.Reliability, availability, and quality top all else
  4. 4. Certifcate of analysis? Batch sample? GMP? GAP?2.US and EU buyers want “paper”even before a sample
  5. 5. Cooperation is the only real “contract”. Can become DNA of a brand.3. Close partnering between producers anddistributors offers great advantages
  6. 6. Second RealityManufacturers and brands must have customers
  7. 7. Does the product work? Authentic stories of social good enhance marketing. Social media communities are important, real.4. Authentic stories come after good products
  8. 8. Too many. Consumers seldom will pay more.5. Consumers are confused by seals
  9. 9. Third RealityMoving forward together is the single best way
  10. 10. Marketing. Export packaging. Laboratories. Processing research. Quality control and assurance. Sustainability.Collaborate:for growth and efficiency
  11. 11.  Global Shea Alliance Its long-term members West Africa Trade Hub Funlayo Alabi, Shea Radiance YouDr. GeorgiaDr.Georgia@DLGNaturals.comThank you!

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