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Competitor Analysis What are your main rivals doing?
Set your online marketing goal SMART Specific Measurable Achievable Relevant Time bound
Summary Find out more about your target market What is your budget? What are your competitors doing? Set a online marketing goal Choose a strategy to achieve this List the activities you need to complete Monitor results
Is your website ready? Make sure your website is professional before you begin
Strengthen your brand All your online activities should revolve around this Do you know what your key promise is? Does your brand have a clear personality? Do you have a professional identity?
Build your contacts People that have shown interest Add to your address book These people have given you permission to market to them
Track your contacts How well do you know your contacts http://bit.ly/h0XYNN www.watradehub.com/ict
Get ready to monitor www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website
Strategies to achieve your goal Presentation on online marketing www.watradehub.com/resources/online-marketing
Social Media Create a Facebook Page for your business www.facebook.com/pages
Social Media Create a LinkedIn company profile www.linkedin.com/companies
Social Media Google Places Put your business on Google Places www.google.com/local/add/businessCenter
Social Media Blogging Add a blog to your website and start blogging
Social Media Content: Get noticed, get links forums videos comments podcasts guest articles Start writing or recording press releases
Social Media Help people share your content developers.facebook.com/docs/reference/plugins/like www.addthis.com www.sharethis.com Add a social sharing widget to your website
Online Directories Get targeted traffic www.yellowpages.gh dir.yahoo.com www.dmoz.org Submit your website to as many directories as you can
Email Marketing Cheap, effective www.mailchimp.com www.getresponse.com Schedule periodic mass emails to your contacts
Have you achieved your goal? www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website
Now it’s your turn Define your target market Set your budget Research what your competitors are doing Set your online marketing goal Choose a strategy to achieve this List the activities you need to complete Monitor your progress (and make changes)
Thank you!www.watradehub.com/ict Ben Coleman (firstname.lastname@example.org) email@example.com