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Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
Developing an online marketing plan
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Developing an online marketing plan

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  • 1. Developing an online marketing plan<br />Ben Coleman, ICT Advisor<br />West Africa Trade Hub<br />
  • 2. What is an online marketing plan?<br />It’s not your business plan<br />It’s not your marketing plan either!<br />It helps you achieve your marketing goals online<br />
  • 3. Focus on your target market<br />Don’t waste resources chasing the wrong group<br />What do they like/ want?<br />How can you help them get this online?<br />
  • 4. What is your budget?<br />Money and Time<br />
  • 5. Competitor Analysis<br />What are your main rivals doing?<br />
  • 6. Set your online marketing goal<br />SMART<br />Specific<br />Measurable<br />Achievable<br />Relevant<br />Time bound<br />
  • 7. Summary<br />Find out more about your target market<br />What is your budget?<br />What are your competitors doing?<br />Set a online marketing goal<br />Choose a strategy to achieve this<br />List the activities you need to complete<br />Monitor results<br />
  • 8. Important strategies to focus on…<br />
  • 9. Is your website ready?<br />Make sure your website is professional before you begin<br />
  • 10. Strengthen your brand<br />All your online activities should revolve around this<br />Do you know what your key promise is?<br />Does your brand have a clear personality?<br />Do you have a professional identity?<br />
  • 11. Build your contacts<br />People that have shown interest<br />Add to your address book<br />These people have given you permission to market to them<br />
  • 12. Track your contacts<br />How well do you know your contacts<br />http://bit.ly/h0XYNN<br />www.watradehub.com/ict<br />
  • 13. Get ready to monitor<br />www.surveymonkey.com<br />www.google.com/analytics<br />www.google.com/alerts<br />Carry out a customer survey<br />Set up a Google alert<br />Add Google Analytics to your website<br />
  • 14. Strategies to achieve your goal<br />Presentation on online marketing<br />www.watradehub.com/resources/online-marketing<br />
  • 15. Social Media<br />Create a Facebook Page for your business<br />www.facebook.com/pages<br />
  • 16. Social Media<br />Create a LinkedIn company profile<br />www.linkedin.com/companies<br />
  • 17. Social Media<br />Google Places<br />Put your business on Google Places<br />www.google.com/local/add/businessCenter<br />
  • 18. Social Media<br />Blogging<br />Add a blog to your website and start blogging<br />
  • 19. Social Media<br />Content: Get noticed, get links<br />forums<br />videos<br />comments<br />podcasts<br />guest articles<br />Start writing or recording<br />press releases<br />
  • 20. Social Media<br />Help people share your content<br />developers.facebook.com/docs/reference/plugins/like<br />www.addthis.com<br />www.sharethis.com<br />Add a social sharing widget to your website<br />
  • 21. Online Directories<br />Get targeted traffic<br />www.yellowpages.gh<br />dir.yahoo.com<br />www.dmoz.org<br />Submit your website to as many directories as you can<br />
  • 22. Email Marketing<br />Cheap, effective<br />www.mailchimp.com<br />www.getresponse.com<br />Schedule periodic mass emails to your contacts<br />
  • 23. Have you achieved your goal?<br />www.surveymonkey.com<br />www.google.com/analytics<br />www.google.com/alerts<br />Carry out a customer survey<br />Set up a Google alert<br />Add Google Analytics to your website<br />
  • 24. Now it’s your turn<br />Define your target market<br />Set your budget<br />Research what your competitors are doing<br />Set your online marketing goal<br />Choose a strategy to achieve this<br />List the activities you need to complete<br />Monitor your progress (and make changes)<br />
  • 25. Thank you!www.watradehub.com/ict<br />Ben Coleman (bcoleman@watradehub.com)<br />icthelpdesk@watradehub.com<br />

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