Developing an online marketing plan<br />Ben Coleman, ICT Advisor<br />West Africa Trade Hub<br />
What is an online marketing plan?<br />It’s not your business plan<br />It’s not your marketing plan either!<br />It helps...
Focus on your target market<br />Don’t waste resources chasing the wrong group<br />What do they like/ want?<br />How can ...
What is your budget?<br />Money and Time<br />
Competitor Analysis<br />What are your main rivals doing?<br />
Set your online marketing goal<br />SMART<br />Specific<br />Measurable<br />Achievable<br />Relevant<br />Time bound<br />
Summary<br />Find out more about your target market<br />What is your budget?<br />What are your competitors doing?<br />S...
Important strategies to focus on…<br />
Is your website ready?<br />Make sure your website is professional before you begin<br />
Strengthen your brand<br />All your online activities should revolve around this<br />Do you know what your key promise is...
Build your contacts<br />People that have shown interest<br />Add to your address book<br />These people have given you pe...
Track your contacts<br />How well do you know your contacts<br />http://bit.ly/h0XYNN<br />www.watradehub.com/ict<br />
Get ready to monitor<br />www.surveymonkey.com<br />www.google.com/analytics<br />www.google.com/alerts<br />Carry out a c...
Strategies to achieve your goal<br />Presentation on online marketing<br />www.watradehub.com/resources/online-marketing<b...
Social Media<br />Create a Facebook Page for your business<br />www.facebook.com/pages<br />
Social Media<br />Create a LinkedIn company profile<br />www.linkedin.com/companies<br />
Social Media<br />Google Places<br />Put your business on Google Places<br />www.google.com/local/add/businessCenter<br />
Social Media<br />Blogging<br />Add a blog to your website and start blogging<br />
Social Media<br />Content: Get noticed, get links<br />forums<br />videos<br />comments<br />podcasts<br />guest articles<...
Social Media<br />Help people share your content<br />developers.facebook.com/docs/reference/plugins/like<br />www.addthis...
Online Directories<br />Get targeted traffic<br />www.yellowpages.gh<br />dir.yahoo.com<br />www.dmoz.org<br />Submit your...
Email Marketing<br />Cheap, effective<br />www.mailchimp.com<br />www.getresponse.com<br />Schedule periodic mass emails t...
Have you achieved your goal?<br />www.surveymonkey.com<br />www.google.com/analytics<br />www.google.com/alerts<br />Carry...
Now it’s your turn<br />Define your target market<br />Set your budget<br />Research what your competitors are doing<br />...
Thank you!www.watradehub.com/ict<br />Ben Coleman (bcoleman@watradehub.com)<br />icthelpdesk@watradehub.com<br />
Upcoming SlideShare
Loading in...5
×

Developing an online marketing plan

683

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
683
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Developing an online marketing plan

  1. 1. Developing an online marketing plan<br />Ben Coleman, ICT Advisor<br />West Africa Trade Hub<br />
  2. 2. What is an online marketing plan?<br />It’s not your business plan<br />It’s not your marketing plan either!<br />It helps you achieve your marketing goals online<br />
  3. 3. Focus on your target market<br />Don’t waste resources chasing the wrong group<br />What do they like/ want?<br />How can you help them get this online?<br />
  4. 4. What is your budget?<br />Money and Time<br />
  5. 5. Competitor Analysis<br />What are your main rivals doing?<br />
  6. 6. Set your online marketing goal<br />SMART<br />Specific<br />Measurable<br />Achievable<br />Relevant<br />Time bound<br />
  7. 7. Summary<br />Find out more about your target market<br />What is your budget?<br />What are your competitors doing?<br />Set a online marketing goal<br />Choose a strategy to achieve this<br />List the activities you need to complete<br />Monitor results<br />
  8. 8. Important strategies to focus on…<br />
  9. 9. Is your website ready?<br />Make sure your website is professional before you begin<br />
  10. 10. Strengthen your brand<br />All your online activities should revolve around this<br />Do you know what your key promise is?<br />Does your brand have a clear personality?<br />Do you have a professional identity?<br />
  11. 11. Build your contacts<br />People that have shown interest<br />Add to your address book<br />These people have given you permission to market to them<br />
  12. 12. Track your contacts<br />How well do you know your contacts<br />http://bit.ly/h0XYNN<br />www.watradehub.com/ict<br />
  13. 13. Get ready to monitor<br />www.surveymonkey.com<br />www.google.com/analytics<br />www.google.com/alerts<br />Carry out a customer survey<br />Set up a Google alert<br />Add Google Analytics to your website<br />
  14. 14. Strategies to achieve your goal<br />Presentation on online marketing<br />www.watradehub.com/resources/online-marketing<br />
  15. 15. Social Media<br />Create a Facebook Page for your business<br />www.facebook.com/pages<br />
  16. 16. Social Media<br />Create a LinkedIn company profile<br />www.linkedin.com/companies<br />
  17. 17. Social Media<br />Google Places<br />Put your business on Google Places<br />www.google.com/local/add/businessCenter<br />
  18. 18. Social Media<br />Blogging<br />Add a blog to your website and start blogging<br />
  19. 19. Social Media<br />Content: Get noticed, get links<br />forums<br />videos<br />comments<br />podcasts<br />guest articles<br />Start writing or recording<br />press releases<br />
  20. 20. Social Media<br />Help people share your content<br />developers.facebook.com/docs/reference/plugins/like<br />www.addthis.com<br />www.sharethis.com<br />Add a social sharing widget to your website<br />
  21. 21. Online Directories<br />Get targeted traffic<br />www.yellowpages.gh<br />dir.yahoo.com<br />www.dmoz.org<br />Submit your website to as many directories as you can<br />
  22. 22. Email Marketing<br />Cheap, effective<br />www.mailchimp.com<br />www.getresponse.com<br />Schedule periodic mass emails to your contacts<br />
  23. 23. Have you achieved your goal?<br />www.surveymonkey.com<br />www.google.com/analytics<br />www.google.com/alerts<br />Carry out a customer survey<br />Set up a Google alert<br />Add Google Analytics to your website<br />
  24. 24. Now it’s your turn<br />Define your target market<br />Set your budget<br />Research what your competitors are doing<br />Set your online marketing goal<br />Choose a strategy to achieve this<br />List the activities you need to complete<br />Monitor your progress (and make changes)<br />
  25. 25. Thank you!www.watradehub.com/ict<br />Ben Coleman (bcoleman@watradehub.com)<br />icthelpdesk@watradehub.com<br />

×