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Developing an online marketing plan
 

Developing an online marketing plan

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    Developing an online marketing plan Developing an online marketing plan Presentation Transcript

    • Developing an online marketing plan
      Ben Coleman, ICT Advisor
      West Africa Trade Hub
    • What is an online marketing plan?
      It’s not your business plan
      It’s not your marketing plan either!
      It helps you achieve your marketing goals online
    • Focus on your target market
      Don’t waste resources chasing the wrong group
      What do they like/ want?
      How can you help them get this online?
    • What is your budget?
      Money and Time
    • Competitor Analysis
      What are your main rivals doing?
    • Set your online marketing goal
      SMART
      Specific
      Measurable
      Achievable
      Relevant
      Time bound
    • Summary
      Find out more about your target market
      What is your budget?
      What are your competitors doing?
      Set a online marketing goal
      Choose a strategy to achieve this
      List the activities you need to complete
      Monitor results
    • Important strategies to focus on…
    • Is your website ready?
      Make sure your website is professional before you begin
    • Strengthen your brand
      All your online activities should revolve around this
      Do you know what your key promise is?
      Does your brand have a clear personality?
      Do you have a professional identity?
    • Build your contacts
      People that have shown interest
      Add to your address book
      These people have given you permission to market to them
    • Track your contacts
      How well do you know your contacts
      http://bit.ly/h0XYNN
      www.watradehub.com/ict
    • Get ready to monitor
      www.surveymonkey.com
      www.google.com/analytics
      www.google.com/alerts
      Carry out a customer survey
      Set up a Google alert
      Add Google Analytics to your website
    • Strategies to achieve your goal
      Presentation on online marketing
      www.watradehub.com/resources/online-marketing
    • Social Media
      Create a Facebook Page for your business
      www.facebook.com/pages
    • Social Media
      Create a LinkedIn company profile
      www.linkedin.com/companies
    • Social Media
      Google Places
      Put your business on Google Places
      www.google.com/local/add/businessCenter
    • Social Media
      Blogging
      Add a blog to your website and start blogging
    • Social Media
      Content: Get noticed, get links
      forums
      videos
      comments
      podcasts
      guest articles
      Start writing or recording
      press releases
    • Social Media
      Help people share your content
      developers.facebook.com/docs/reference/plugins/like
      www.addthis.com
      www.sharethis.com
      Add a social sharing widget to your website
    • Online Directories
      Get targeted traffic
      www.yellowpages.gh
      dir.yahoo.com
      www.dmoz.org
      Submit your website to as many directories as you can
    • Email Marketing
      Cheap, effective
      www.mailchimp.com
      www.getresponse.com
      Schedule periodic mass emails to your contacts
    • Have you achieved your goal?
      www.surveymonkey.com
      www.google.com/analytics
      www.google.com/alerts
      Carry out a customer survey
      Set up a Google alert
      Add Google Analytics to your website
    • Now it’s your turn
      Define your target market
      Set your budget
      Research what your competitors are doing
      Set your online marketing goal
      Choose a strategy to achieve this
      List the activities you need to complete
      Monitor your progress (and make changes)
    • Thank you!www.watradehub.com/ict
      Ben Coleman (bcoleman@watradehub.com)
      icthelpdesk@watradehub.com