Summary of 2012 AccomplishmentsProduced for Global Shea Alliance General AssemblyMarch 5, 2013
National Association Support Accomplishments Developed shea nut quality training materials and distributed to national associations. Administered pilot quality campaigns in Ghana and Benin benefiting 6,590 sheanut collectors. Held quality train the trainer events in Ghana, Benin, Cote d’Ivoire, and Nigeria benefiting national associations and village leaders. Held policy training for 30 national association members from Benin, Ghana, Mali, and Nigeria. Attended and supported national association events in Nigeria and Ghana. Enhance quality campaigns: Expand and improve reach for quality campaigns.2013 Technical Support: Provide technical support to national associaitons and secretariats to improve capacity to undertake projects. -2-
Sustainability Promotion Accomplishments Researched sustainability models worldwide to propose options for Global Shea Alliance. Met with Ethical Trade Initiative, Rainforest Alliance, and IMO to gain feedback on a shea sustainability project. Produced working document outlining membership criteria, base code, and implementation principles. Document was approved by Global Shea Executive Committee and released to members for comment. Engaged more than 100 members and stakeholders to obtain feedback on the working document. Feedback was summarized and released to members. Produced an updated working document incorporating member and stakeholder feedback. Provide trainings at Shea 2013 to engage an additional 100 members and receive additional feedback. Working Group: Engage key group of representative stakeholders to refine the base code and2013 develop concrete steps to develop a program that will benefit all members. Program Approval: Executive Committee to approve establishment of a proposed sustainability program (seal, etc.) -3-
International Promotion Developed new website that includes member profiles, discussion forums, and a shea business and academic library. Promoted the shea industry and Alliance at five international events in Africa, Europe, and the US. Initiated social media campaigns to promote shea resulting in 7,000 new followers on Facebook and 2,000 new visitors to the website. International conference held in Benin attracting more than 420 stakeholders. Welcomed 147 new members! Consumer and Brand Education: Develop and disseminate videos that promote shea as a2013 sustainable ingredient in food and cosmetic products. Alliance Promotion: Develop print and on-line directory of Global Shea members and disseminate at international trade shows and events. -4-
Quality Standards and Pricing Accomplishments Obtain executive committee approval to produce shea nut quality standards for Global Shea Alliance members. Researched existing shea nut quality standards utilized by international bodies and west Africa government agencies. Produced working document that outlines parameters for determining quality including moisture, admixture, and free fatty acid. Distributed document to 40 members for comments. In process of receiving and summarizing feedback from members. Working Group: Engage key group of representative stakeholders to improve the working document2013 and develop a means for members to utilize these standards. Program Approval: Executive Committee approval of standards and means of utilization. -5-
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