• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Jude Habib   Sounddelivery
 

Jude Habib Sounddelivery

on

  • 1,088 views

Workshop presentation by Jude Habib on Social Media at NAVCA Annual Conference

Workshop presentation by Jude Habib on Social Media at NAVCA Annual Conference

Statistics

Views

Total Views
1,088
Views on SlideShare
955
Embed Views
133

Actions

Likes
1
Downloads
2
Comments
0

2 Embeds 133

http://navca.wordpress.com 127
http://watfordgap.wordpress.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Jude Habib   Sounddelivery Jude Habib Sounddelivery Presentation Transcript

  • How can the third sector adapt to the changing media environment Jude Habib Founder and Director sounddelivery
  • Who am I ?
    • 12 years at the BBC
    • Working predominately on Social Campaigns
    • Set up sounddelivery to work with third sector organisations and their service users to get their messages heard in innovative ways
    • Specialise in social media including podcasting, audio, video and creative communications.
  • Masterclass Overview
    • We will discuss the changing media landscape
    • with a focus on the rise of social media, explore the
    • creative uses of social media and how it can be used to get
    • your messages heard. Also looking at changing role of
    • ‘ traditional’ media. From podcasting to audio on your
    • websites, video and social networking we will explore the
    • potential for use in your organisations.
  • Immigrants vs. Natives
    • Purposeful
    • Search
    • Manage
    • Updates
    • Automatic (and will be mobile)
    • Networks
    • The brand of me
    • Media channel
  • is really just a label for the way the internet looks today
  • Web 2.0/Social Media
    • Describes the online technologies and
    • practices that people use to share opinions, insights,
    • experiences, perspectives and media itself.
    • Takes many current forms including text,
    • images, audio and video. These sites typically use
    • technologies such as blogs, messageboards, podcasts,
    • wikis and vodcasts to allow users to interact.
    • Examples:
    • Wikipedia (reference) Facebook (social networking)
    • You Tube (video sharing) Second Life (virtual reality)
    • Digg (news sharing) Flickr (photosharing)
    • Blogs
    • Podcasts
    • YouTube
    • Social networks
    Social Media
    • 106,000,000
    • 75,000 new blogs per day
    • 22.5 Million iPods sold in the last year
    • 125,000p / 25,000+v
    • Est 12 million regular listeners by 2010
    • 50% Larger than the next 64 sites combined
    • 8 th Largest site on the web – 55m users p/month
    • 200 sites worldwide.
    • The biggest have more page views than Google.
  • What’s changed?
    • RSS-fed
    • You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
  • Blogging
  • What is a blog?
    • Chronological web publishing
    • Uses free / simple interface
    • Allows people to comment and to subscribe
    • Mainly text but can be photo / audio / video
    • Technorati tracking 106m
  • Who is blogging?
    • Individuals
    • Corporate businesses
    • The Media
    • Charities
    • You!
  • Blogging: stories with words
    • A conversation: a two way communication channel
    • Think of it as keeping in touch with friends
    • Write like a real person, not a PR
    • Write about real experiences, personal views
    • Use your blog to link to others, and key points of information
  • Blogging tools
  • Trend towards microblogging
    • Linked to growth in mobile and social networking
    • Status
    • Irregular posts
    • Photo sharing & social bookmarking
  • Blogging: stories with Pictures
  • Group Discussion
    • Brainstorm different ways a blog can set the agenda
    • Linking journalists
  • Podcasting
  • What is a podcast?
    • Regularly updated audio content
    • RSS-fed
    • Often “Radio show” format
  • What is a podcast not?
    • A standalone audio file
    • Something you need an iPod to listen to
    • Only for young people
    • Only for computer geeks!
  • Why Audio?
    • Powerful
    • Cost Effective
    • Anonymous
    • Dynamic
    • Exciting
    • Real
    • Emotive
    • Controlled
    • Authentic
    • Passionate
    • Grassroots
    • Targeted
  • Storytelling using audio
  • Formats
    • Case Studies /Features as part of a campaign/awareness raising
    • Magazine Style /News Reports
    • Dramas
    • Celebrities
  • Audio Online/Podcasts
  • Content to discuss
  • Discussion Point
    • Think about how audio content can/is being used?
    • Created an audio cd for their European partners of family case studies
    • A group of young people have been trained to create audio diaries from their trips.
    • Others recorded on holiday Liam’s story
    • Audio used on website/in presentations / as part of funding bids (including BLF)
    • Recorded a key stakeholder meeting
    • Material picked up by the guardian
    • Strategically thinking about how audio/visual media works for them – using it in many ways.
    • Content been picked up by traditional media – BBC, Guardian, online, on air
    • Punching above their weight?
  • Things to remember
    • Everyone has a different perspective
    • Stories told simply – music not a necessity
    • Short and to the point
    • Different locations, accents, voices, don’t always need a ‘presenter’
    • Formats – audio diary, magazine, columns, debate, discussion – what’s right for you.
    • Quality of recording – doesn’t matter if it’s a bit raw but if there is mic rattle people will switch off
    • Don’t forget you are narrowcasting – not broadcasting
  • Content, Content, Content
    • It doesn’t matter what approach you go for..
    • Absolutely Crucial
    • Get it right and people will subscribe to feed
    • Continue to listen
    • Join in the conversation via social networks
    • Get involved – user generated content
    • Tell their friends
    • volunteer/support/donate/
  • Social Networks
  • What is a social network?
    • Social networks are groups of individuals unified by common
      • Interests
      • Vocations
      • Passions
      • Needs
    • Before the internet these groups were more limited by proximity
    • Online social networks benefit from the LONG-TAIL effect
  •  
  • 60% of people surveyed by Yahoo! felt it was OK to have a good friend who they’d never physically met
  • Are social networks just for the young?
    • sagazone.co.uk
    • couchsurfers
    • wayn.com
  • Case Study Kate Fox Mersey Basin Campaign
  •  
    • Walter’s Wishlist:
    • To explore the potential of web 2.0 for the organisation
    • To use new media to engage with a younger audience.
    • To enliven the Campaign’s website
    • To have a blog, a podcast, a text service, a wikipedia entry, an e-briefing…..and they hadn’t even heard of Facebook, Myspace or Flickr yet……
  •  
  •  
  •  
  • Some things were deliberate…and some weren’t exactly…
  • Mersey: River that changed the world Audio interviews with people whose lives have been entwined with the river Mersey
  • From the MBC blog… … to Granada Reports
  • Results Increased website visits: September 2006 saw 16,180 visits September 2007 saw 46,750 visits A radio series on Radio Merseyside Coverage on ITV Granada Reports
  • So is Web 2.0 for you or not?
    • YES
    • You want to express the human voice of your organisation
    • You want to enable easy ways for people to share knowledge and information
    • Open source thinking - willing to share ideas in progress and let others join in and help it
    • Can deal with the messiness
    • You already have the basics covered.
    • Costs
    • Source: Designing for Civil Society
    • NO
    • You are obsessively controlling
    • Your organization is not ready for some changes in how you work
    • Your audience is not online
    • Everything must be vetted by central authority
    • Your copy or campaign messaging is written in stone, not electricity
    • You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit.
  • TIPS FOR CREATING POWERFUL CONTENT
    • 1. Listen to podcasts, audio content, read blogs, watch vodcasts
    • 2. Involve your staff, service users, supporters, clients - get their opinions/ideas, find out what they’re listening to/downloading/buying.
    • 3. Be yourselves - you’re not the BBC so don’t try and copy what’s out there. Be innovative.
    • 4. Work across a range of departments – don’t just leave it to your new media /communications team (if you have one).
    • 5. Create a social media strategy start slowly and build up content.
    • Just Do It
  • Endless possibilities pods/blogs/social media…….
    • Branded Podcasts Podverts
    • Audio/video press release/clips for journalists
    • Send to broadcasters/other media
    • Audio slideshows
    • Citizen/Social Reporters
    • Mobile Phone Campaigns
    • Update trustees/Stakeholders
    • Audio Dramas
    • Online Radio Stations
    • Incentives to marathon runners – links to websites / JustGiving sites
    • Social inclusion
  • Other places for your content Start Listening Local Media
  • Creating a social media strategy
    • Just because you can, doesn’t mean you should
    • But what could work for you?